Wendy Baker
GTM @ Sierra
SierraPassionate, results-oriented and very analytical sales and marketing executive with 20+ years building, marketing and selling software and technology solutions. Strong technical and systems background with proven track record of setting, measuring and exceeding goals.
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Experience building and managing highly effective teams both locally and remotely. Versatile skill set has allowed me to add strategic value to the Sales, Marketing, Product and Engineering teams. Expertise In: - Validating Market Fit - Creating and Managing Sales Models and Sales Processes - Sales and Marketing Systems Operations - Growth Strategies and Demand Generations - Managing cross-functional projects - Selling and Marketing to Technical Audiences - Managing Business Operations and Metrics
GTM Index
- SIERRAJOB
- GTM - Sales Dir10M
GTM - Sales Director
Sierra
Sierra is the platform that helps businesses build better, more human customer experiences with AI. Founded by industry veterans Bret Taylor and Clay Bavor, Sierra enables businesses to deploy autonomous AI agents that delight and support customers in the moments that matter. Trusted by leading brands like SiriusXM, Sonos, and ADT, Sierra’s business model combines enterprise-ready, fully-supported deployment with outcome-based pricing to align our success to our customers’ success.
- WRITERJOB
- Sr. Strategic Account Exec…2Y 1M
Sr. Strategic Account Executive
Writer
Writer is the full-stack generative AI platform for enterprises. We empower your entire organization to accelerate growth, increase productivity, and ensure compliance. Writer transforms work by delivering high-quality outputs that are accurate, compliant, and on-brand. Our platform consists of Writer-built LLMs, a Knowledge Graph that connects our models to your internal data sources, AI guardrails to enforce your rules, a flexible application layer, and an ecosystem of robust APIs and integrations. Our enterprise-grade platform doesn’t use your data in model training and complies with SOC 2 Type II, HIPAA, PCI, GDPR, and Privacy Shield. Leading enterprises choose Writer, including Vangu…
- PAVILIONJOB
- Executive Member2Y
Executive Member
Pavilion
- ORDERFULJOB
- SVP of Mktg1Y 3M
SVP of Marketing
Orderful
- MAINTAINXJOB
- Advisor2Y
Advisor
MaintainX
- INCOUNTRYJOB
- Chief Revenue Officer (CRO)11M
Chief Revenue Officer (CRO)
InCountry
- SVP of Global Sales and Mktg1Y 7M
SVP of Global Sales and Marketing
InCountry
Helping companies unleash global expansion with Data-Residency-as-a-Service.
- MAZEJOB
- Advisor8M
Advisor
Maze
User testing and usability research platform that turns your prototype into actionable insights from real users
- ABSTRACTJOB
- Chief Revenue Officer1Y 8M
Chief Revenue Officer
Abstract
Responsible for Sales, Marketing, Operations, and Tech Support Strategy and Execution - Grew revenue from $1M - $11M and team from 0 - 50 amazing members in 18 months - Led Enterprise offering pricing, strategy, and testing which resulted in exceeding sales targets. - Led implementation of all sales and marketing systems, processes, and reporting
- BUDDYBUILDJOB
- VP of Mktg5M
Vice President of Marketing
buddybuild
Acquired by Apple Mobile CI / CD
- PUBNUBJOB
- Chief Mktg Officer1Y 4M
Chief Marketing Officer
PubNub
Responsible for the Global Marketing organization including: Product Marketing, Content Marketing, Growth / Demand Generation, Competitive Intelligence, Public Relations, Events, Partner Marketing, Marketing Operations and Developer Evangelism.
- VP of Mktg and Operations1Y 7M
Vice President of Marketing and Operations
PubNub
Responsible for the Global Marketing organization including: Product Marketing, Content Marketing, Growth / Demand Generation, Competitive Intelligence, Public Relations, Events, Partner Marketing, Marketing Operations and Developer Evangelism. In addition to Marketing also responsible for manage all revenue and business metrics including: Billing and Invoicing, Collections, Revenue Reporting, Comp Plans, as well as Monthly SaaS Metrics Reporting and Analytics.
- VP of Sales and Customer S…2Y 4M
Vice President of Sales and Customer Success
PubNub
- Created and implemented initial sales process and systems to prove out business model. - Implemented SFDC and technical processes to handle high volume of incoming leads. - Created a low friction pricing and contract structure to accelerate customer on-boarding while focusing on customer success to assure negative churn rates. - Hired initial team or 2 reps and 1 SDR to assure a repeatable process. - Carried a quota and participated in many lighthouse customer sales cycles for the first 2 years.
- Job: Sierra — GTM - Sales Director · 2025-10 – present — Sierra is the platform that helps businesses build better, more human customer experiences with AI. Founded by industry veterans Bret Taylor and Clay Bavor, Sierra enables businesses to deploy autonomous AI agents that delight and support customers in the moments that matter. Trusted by leading brands like SiriusXM, Sonos, and ADT, Sierra’s business model combines enterprise-ready, fully-supported deployment with outcome-based pricing to align our success to our customers’ success.
- Job: Writer — Sr. Strategic Account Executive · 2023-09 – 2025-10 — Writer is the full-stack generative AI platform for enterprises. We empower your entire organization to accelerate growth, increase productivity, and ensure compliance. Writer transforms work by delivering high-quality outputs that are accurate, compliant, and on-brand. Our platform consists of Writer-built LLMs, a Knowledge Graph that connects our models to your internal data sources, AI guardrails to enforce your rules, a flexible application layer, and an ecosystem of robust APIs and integrations. Our enterprise-grade platform doesn’t use your data in model training and complies with SOC 2 Type II, HIPAA, PCI, GDPR, and Privacy Shield. Leading enterprises choose Writer, including Vangu…
- Job: buddybuild — Vice President of Marketing · 2017-08 – 2018-01 — Acquired by Apple Mobile CI / CD
- Job: PubNub — Chief Marketing Officer · 2016-04 – 2017-08 — Responsible for the Global Marketing organization including: Product Marketing, Content Marketing, Growth / Demand Generation, Competitive Intelligence, Public Relations, Events, Partner Marketing, Marketing Operations and Developer Evangelism.
- Job: Pavilion — Executive Member · 2022-08 – 2024-08
- Job: PubNub — Vice President of Sales and Customer Success · 2012-03 – 2014-07 — - Created and implemented initial sales process and systems to prove out business model. - Implemented SFDC and technical processes to handle high volume of incoming leads. - Created a low friction pricing and contract structure to accelerate customer on-boarding while focusing on customer success to assure negative churn rates. - Hired initial team or 2 reps and 1 SDR to assure a repeatable process. - Carried a quota and participated in many lighthouse customer sales cycles for the first 2 years.
- Job: Maze — Advisor · 2019-11 – 2020-07 — User testing and usability research platform that turns your prototype into actionable insights from real users
- Job: Abstract — Chief Revenue Officer · 2018-02 – 2019-10 — Responsible for Sales, Marketing, Operations, and Tech Support Strategy and Execution - Grew revenue from $1M - $11M and team from 0 - 50 amazing members in 18 months - Led Enterprise offering pricing, strategy, and testing which resulted in exceeding sales targets. - Led implementation of all sales and marketing systems, processes, and reporting
- Job: Orderful — SVP of Marketing · 2022-06 – 2023-09
- Job: PubNub — Vice President of Marketing and Operations · 2014-08 – 2016-03 — Responsible for the Global Marketing organization including: Product Marketing, Content Marketing, Growth / Demand Generation, Competitive Intelligence, Public Relations, Events, Partner Marketing, Marketing Operations and Developer Evangelism. In addition to Marketing also responsible for manage all revenue and business metrics including: Billing and Invoicing, Collections, Revenue Reporting, Comp Plans, as well as Monthly SaaS Metrics Reporting and Analytics.
- Job: InCountry — Chief Revenue Officer (CRO) · 2021-06 – 2022-05
- Job: MaintainX — Advisor · 2020-07 – 2022-07
- Job: InCountry — SVP of Global Sales and Marketing · 2019-11 – 2021-06 — Helping companies unleash global expansion with Data-Residency-as-a-Service.
- School: Purdue University — BA, Computer Technology
Skills
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