Weisheng Lim
APAC GTM Lead, YouTube Brand Deals | Google
Google
ex-Amazon Web Services (AWS)Strategy expert leading GTM efforts in YouTube APAC Brand Deals team, with former experiences in performance transformation, revenue management, organisational effectiveness, portfolio management, long-term strategy definition, risk management, anti-financial crime, and…
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large-scale capabilities build.
GTM Index
- GOOGLEJOB
- APAC GTM Lead, YouTube Bra…6M
APAC GTM Lead, YouTube Brand Deals | Google
Google
Leading the APAC GTM strategy and build for Brand Deals in YouTube.
- OLIVER WYMANJOB
- Senior Consultant1Y 11M
Senior Consultant
Oliver Wyman
- Internal AI product build: Built an AI-powered proposal generation agent automation PPTX creation and benchmark consolidation, reducing manual effort by >25% - $1.5B cost transformation programme for global bank: Led Control Tower governance across $1.5B cost portfolio, designing multi-lever initiatives and halving expected severance costs - Fraud risk management target operating model for regional bank: Designed enhanced fraud risk management operating model, incl. fraud risk taxonomy, governance, and implementation roadmap - Anti-money laundering (AML) capabilities uplift: Delivered predictive AML analytics, bank-wide governance, and detection and investigative capabilities for compl…
- Consultant1Y 10M
Consultant
Oliver Wyman
- Consulting Intern2M
Consulting Intern
Oliver Wyman
- AMAZON WEB SERVICES (AWS)JOB
- Asia Emerging Markets (Pro…5M
Asia Emerging Markets (Program Management) Intern
Amazon Web Services (AWS)
- Constructed go-to-market strategy into a greenfield country with an estimated total addressable spend of USD1.2bn to capture - Developed heuristic to earmark 785 focused accounts for high-touch engagement tactics to generate a TAS of USD1.49bn - Program-managed 10 sales-led events across ASEAN to yield USD283.8K of annual recurring revenue (ARR) - Accelerated partner-led growth in two Southeast Asian markets by shortlisting partners to drive cloud adoption in these markets
- MAERSK MANAGEMENT CONSULTING (MMC)JOB
- Associate Consultant Intern3M
Associate Consultant Intern
Maersk Management Consulting (MMC)
- Crafted regional M&A roadmap by pinpointing priority growth areas and products to bridge USD650mn gross profit gap - Assessed 11,000 companies to identify M&A targets and formulated attractiveness matrix to evaluate strategic fit of targets - Developed deep-dive profiles of 20 prospective targets, detailing financials, capabilities, deal feasibility, and strategic fit
- CONJUNCT CONSULTINGJOB
- Associate Consultant1Y
Associate Consultant
Conjunct Consulting
- Formalised long-term strategic roadmap to guide new non-profit organisation (NPO) in neurological disabilities space towards attaining charity status as part of pro-bono consulting project - Generated fundraising strategies, by investigating donor psyche, and government awareness strategies, and identified enablers for a sustainable business model for said non-profit - Conducted research and econometric analysis of 550 charities to examine correlation between NPO board diversity and performance (see linked article below)
- EDEN STRATEGY INSTITUTE, LLP.JOB
- Strategy Consulting Intern3M
Strategy Consulting Intern
Eden Strategy Institute, LLP.
- Developed fund strategy for USD 500mn third sector development fund for a Middle Eastern government that is estimated to create USD 1.5bn in social impact; Conducted environmental scan to identify gaps in the third sector, international benchmarking of recommendations, and identification of appropriate and innovative financial instruments suitable to the fund - Conducted landscape scan and trend scan of five Southeast Asian healthcare markets for US-based data management MNC to evaluate attractiveness of market entry; Segmented healthcare vertical into six categories, evaluated segment potential for entry, and ideated use cases for notable healthcare players - Developed concept note for…
- DA VINCI GROUP PTEJOB
- Business Strategy & Develo…2M
Business Strategy & Development Intern
Da Vinci Group Pte Ltd
- Negotiated and secured several purchase agreements with local and international clients, including Shangri-La and Grand Hyatt - Spearheaded international expansion team that collaborated directly with Chief Executive Officer and Chief Operating Officer to devise B2B and B2C go-to-market strategies by charting out Australian preschool landscape to uncover needs of these markets - Mapped new markets and use cases for products, originally applied in education, into oil and gas, F&B, hospitality, and aviation sectors
- Job: Google — APAC GTM Lead, YouTube Brand Deals | Google · 2026-04 – present · 4 mo — Leading the APAC GTM strategy and build for Brand Deals in YouTube.
- Job: Oliver Wyman — Senior Consultant · 2024-01 – 2025-12 · 1y 11mo — - Internal AI product build: Built an AI-powered proposal generation agent automation PPTX creation and benchmark consolidation, reducing manual effort by >25% - $1.5B cost transformation programme for global bank: Led Control Tower governance across $1.5B cost portfolio, designing multi-lever initiatives and halving expected severance costs - Fraud risk management target operating model for regional bank: Designed enhanced fraud risk management operating model, incl. fraud risk taxonomy, governance, and implementation roadmap - Anti-money laundering (AML) capabilities uplift: Delivered predictive AML analytics, bank-wide governance, and detection and investigative capabilities for compl…
- Job: Amazon Web Services (AWS) — Asia Emerging Markets (Program Management) Intern · 2020-07 – 2020-12 · 5 mo — - Constructed go-to-market strategy into a greenfield country with an estimated total addressable spend of USD1.2bn to capture - Developed heuristic to earmark 785 focused accounts for high-touch engagement tactics to generate a TAS of USD1.49bn - Program-managed 10 sales-led events across ASEAN to yield USD283.8K of annual recurring revenue (ARR) - Accelerated partner-led growth in two Southeast Asian markets by shortlisting partners to drive cloud adoption in these markets
- Job: Oliver Wyman — Consulting Intern · 2021-06 – 2021-08 · 2 mo
- Job: Eden Strategy Institute, LLP. — Strategy Consulting Intern · 2019-05 – 2019-08 · 3 mo — - Developed fund strategy for USD 500mn third sector development fund for a Middle Eastern government that is estimated to create USD 1.5bn in social impact; Conducted environmental scan to identify gaps in the third sector, international benchmarking of recommendations, and identification of appropriate and innovative financial instruments suitable to the fund - Conducted landscape scan and trend scan of five Southeast Asian healthcare markets for US-based data management MNC to evaluate attractiveness of market entry; Segmented healthcare vertical into six categories, evaluated segment potential for entry, and ideated use cases for notable healthcare players - Developed concept note for…
- Job: Maersk Management Consulting (MMC) — Associate Consultant Intern · 2020-04 – 2020-07 · 3 mo — - Crafted regional M&A roadmap by pinpointing priority growth areas and products to bridge USD650mn gross profit gap - Assessed 11,000 companies to identify M&A targets and formulated attractiveness matrix to evaluate strategic fit of targets - Developed deep-dive profiles of 20 prospective targets, detailing financials, capabilities, deal feasibility, and strategic fit
- Job: Oliver Wyman — Consultant · 2022-03 – 2024-01 · 1y 10mo
- Job: Conjunct Consulting — Associate Consultant · 2019-05 – 2020-05 · 1y — - Formalised long-term strategic roadmap to guide new non-profit organisation (NPO) in neurological disabilities space towards attaining charity status as part of pro-bono consulting project - Generated fundraising strategies, by investigating donor psyche, and government awareness strategies, and identified enablers for a sustainable business model for said non-profit - Conducted research and econometric analysis of 550 charities to examine correlation between NPO board diversity and performance (see linked article below)
- Job: Da Vinci Group Pte Ltd — Business Strategy & Development Intern · 2018-06 – 2018-08 · 2 mo — - Negotiated and secured several purchase agreements with local and international clients, including Shangri-La and Grand Hyatt - Spearheaded international expansion team that collaborated directly with Chief Executive Officer and Chief Operating Officer to devise B2B and B2C go-to-market strategies by charting out Australian preschool landscape to uncover needs of these markets - Mapped new markets and use cases for products, originally applied in education, into oil and gas, F&B, hospitality, and aviation sectors
- School: Singapore Management University — Bachelor of Business Management and Bachelor of Science (Economics)
- School: Anglo-Chinese Junior College — Literature, Economics, Geography and Mathematics
- School: Queenstown Secondary School
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