Walid El-Yafi

Founding GTM Lead

TrustedIQ

Dec 2025 – Present8 months

Joined as the first GTM hire, defining outbound strategy and scaling ARR from $120K to $400K through new public company logos. Owned end-to-end pipeline creation and full sales cycles, self-sourcing $1.4M in ACV while driving account conversion and market expansion. Built outbound channels, achieving 20% response rates, and established relationships primarily with C-suite and Director-level stakeholders at publicly traded and M&A-focused organisations. Formalised ICP from pre-product to release, simultaneously recruiting advisors from renowned companies, including Visa, Mastercard, and Gartner.

Outbound Upmarket Sales

ZoomInfo

202511 months

•2025 #1 Performer Upmarket EMEA (151% target - 199 Opportunities Created - $4.1million pipe creation) (Highest outbound revenue generated) (Highest ASP)

Outbound SMB Sales Development Representative

ZoomInfo

Dec – Dec 20240 months

Inbound Sales Development Representative

ZoomInfo

Aug – Nov 20243 months

•November 2024: #1 Global Performer (233% Target - 93 Opportunities Created - $1.05 million pipe creation) •October 2024: #1 Global Performer (243% target - 97 Opportunities Created - $1.05 million pipe creation) •September 2024: #1 Performer EMEA (217% target - 78 Opportunities Created - $943k pipe creation)

Trustee

Self Employed

Jul 2022 – Nov 202428 months

Concert Pianist and Educator

Self Employed

Feb 2015 – Aug 2024114 months