Viola Di Veroli
GTM Engineer @ arato.ai
Hi! I'm Viola and I fix things that don't scale yet.
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That's taken me across GTM functions in B2B SaaS startups, from pipeline to positioning to building AI-powered automations from scratch. The through-line has always been the same: find where the system is broken and build something better. Right now that means sitting at the intersection of GTM and AI engineering, designing the workflows, pipelines, and tools that make revenue teams faster and less dependent on I’m passionate about sustainable innovation, obsessed with dogs, and I’m my best self when I’m near the Fun fact: I believed in unicorns' magic even before Aileen Lee made it cool in 2013. 🦄✨
GTM Index
- ARATO.AIJOB
- GTM Eng3M
GTM Engineer
arato.ai
- Owning outbound automation end to end: from lead enrichment to qualification to alerting using tools like Claude Code, n8n, Clay and Apollo. - Driving GEO strategy to get Arato surfaced in AI answer engines (ChatGPT, Perplexity, Gemini), spanning technical crawlability, content, and a competitive intelligence workflow that tracks how AI models talk about the space. - Redefining ICP and go-to-market targeting based on actual buying signals, not assumptions, then building the systems to act on them. - Building AI-powered internal tools beyond outbound. - Documenting and systematizing GTM knowledge (onboarding guides, tooling audits) so process isn't stuck in one person's head. - Operat…
- NOVA SCHOOL OF BUSINESS AND ECONOMICSSCHOOL
- Master's degree, Health En…1Y 4M
Master's degree, Health Entrepreneurship & Innovation
Nova School of Business and Economics
- GOPERFECTJOB
- GTM Eng2Y 1M
GTM Engineer
GoPerfect
- Started in marketing: from bdr to writing SEO blogs, webinars, and content to drive organic growth. - Kept noticing manual, repetitive GTM work and started automating it, before "GTM Engineer" was even a job title. - Taught myself the stack as I went: n8n, APIs, LLM prompting, whatever the problem needed. - Transitioned from content into building automation systems for the GTM team, enrichment, outreach, workflows, the whole thing. - Became the GTM engineer before the role existed, then kept doing it everywhere since.
- JOONKOJOB
- Sales and Mktg Leader1Y 5M
Sales and Marketing Leader
Joonko
(Company dissolved) Joonko's talent ecosystem enables talent acquisition managers to enrich the top of their talent pipeline with pre-qualified diverse talent and exchange silver medalist candidates.
- JOHN CABOT UNIVERSITYSCHOOL
- International business, Mktg2Y 11M
International business, Marketing
John Cabot University
- PERIONJOB
- Sales Development Represen…7M
Sales Development Representative
Perion
Vidazoo is a video content and yield management platform. Its product portfolio includes an HTML5 video player, adserver, yield management platform, and a video discovery platform which saves precious time for journalists by auto embedding editorial videos onto related articles in real time.
- CLOUDSHERPAJOB
- Junior Sales and Mktg Acco…5M
Junior Sales and Marketing Account
CloudSherpa
Cloud Sherpa is a company specialized in digital transformation and CRM consultancy that follows the growth of companies and the management of its customers in all operational phases.
- JOHN CABOT UNIVERSITYJOB
- Research Assistant3M
Research Assistant
John Cabot University
• Academic Research: Analyzed different business models of safety in women transportation • Project Execution: Adapted the model of “Pink Taxi” to housing to help women get a house for a fair price • Business Development: Identified potential gaps and developed solutions to these, such as creating a business model where women living in developing countries feel safer to work
- THE CITY UNIVERSITY OF NEW YORKSCHOOL
- Bachelor's degree, Exchang…11M
Bachelor's degree, Exchange Program
The City University of New York
- DOPPELGÄNGER ROMAJOB
- Customer Relationship Mana…11M
Customer Relationship Management Specialist
Doppelgänger Roma
• Project Execution: Promoted material online using various social media platforms including Google ads, Facebook, and Instagram • Business Development: Kept watch on Market Trends, targeted consumers’ life behavior, optimized CRM activities to enhance engagement
- MOSENSON ELITE ACADEMYSCHOOL
- Diploma liceale3Y 11M
Diploma liceale
Mosenson Elite Academy
- Job: CloudSherpa — Junior Sales and Marketing Account · 2020-10 – 2021-03 · 5 mo — Cloud Sherpa is a company specialized in digital transformation and CRM consultancy that follows the growth of companies and the management of its customers in all operational phases.
- Job: Joonko — Sales and Marketing Leader · 2022-02 – 2023-07 · 1y 5mo — (Company dissolved) Joonko's talent ecosystem enables talent acquisition managers to enrich the top of their talent pipeline with pre-qualified diverse talent and exchange silver medalist candidates.
- Job: GoPerfect — GTM Engineer · 2023-11 – 2025-12 · 2y 1mo — - Started in marketing: from bdr to writing SEO blogs, webinars, and content to drive organic growth. - Kept noticing manual, repetitive GTM work and started automating it, before "GTM Engineer" was even a job title. - Taught myself the stack as I went: n8n, APIs, LLM prompting, whatever the problem needed. - Transitioned from content into building automation systems for the GTM team, enrichment, outreach, workflows, the whole thing. - Became the GTM engineer before the role existed, then kept doing it everywhere since.
- Job: Doppelgänger Roma — Customer Relationship Management Specialist · 2019-11 – 2020-10 · 11 mo — • Project Execution: Promoted material online using various social media platforms including Google ads, Facebook, and Instagram • Business Development: Kept watch on Market Trends, targeted consumers’ life behavior, optimized CRM activities to enhance engagement
- Job: Perion — Sales Development Representative · 2021-04 – 2021-11 · 7 mo — Vidazoo is a video content and yield management platform. Its product portfolio includes an HTML5 video player, adserver, yield management platform, and a video discovery platform which saves precious time for journalists by auto embedding editorial videos onto related articles in real time.
- Job: John Cabot University — Research Assistant · 2020-09 – 2020-12 · 3 mo — • Academic Research: Analyzed different business models of safety in women transportation • Project Execution: Adapted the model of “Pink Taxi” to housing to help women get a house for a fair price • Business Development: Identified potential gaps and developed solutions to these, such as creating a business model where women living in developing countries feel safer to work
- Job: arato.ai — GTM Engineer · 2026-05 – present · 3 mo — - Owning outbound automation end to end: from lead enrichment to qualification to alerting using tools like Claude Code, n8n, Clay and Apollo. - Driving GEO strategy to get Arato surfaced in AI answer engines (ChatGPT, Perplexity, Gemini), spanning technical crawlability, content, and a competitive intelligence workflow that tracks how AI models talk about the space. - Redefining ICP and go-to-market targeting based on actual buying signals, not assumptions, then building the systems to act on them. - Building AI-powered internal tools beyond outbound. - Documenting and systematizing GTM knowledge (onboarding guides, tooling audits) so process isn't stuck in one person's head. - Operat…
- School: Nova School of Business and Economics — Master's degree, Health Entrepreneurship & Innovation · 2024-09 – 2026-01
- School: John Cabot University — International business, Marketing · 2019 – 2021
- School: The City University of New York — Bachelor's degree, Exchange Program · 2020 – 2020
- School: Mosenson Elite Academy — Diploma liceale · 2014 – 2017
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