Ricardo Cohen Pellico
Director of GTM Engineering @ Simetrik
Venezuelan🇻🇪-Spanish🇪🇸-Israeli🇮🇱 currently living in Madrid (Spain). I build GTM motions from zero.
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Over $3M in ARR sourced across early-stage startups — through cold outreach infrastructure, GTM Engineering tooling (Clay, Instantly, AI-native stack), and executive events in cities like NYC and London.
GTM Index
- SIMETRIKJOB
- Dir of GTM Eng4M
Director of GTM Engineering
Simetrik
Building the GTM Engineering function and team to execute and generate pipeline at scale.
- NOMINALJOB
- Head of Growth & GTM Eng1Y 11M
Head of Growth & GTM Engineering
Nominal
Sourced 40% of the company's ARR across events, LinkedIn outreach, and cold email channels. Built the GTM Engineering stack around Clay and AI-first tooling, launched an executive dinner series across major US and UK cities, and set up the email and LinkedIn infrastructure the team still runs on.
- First GTM Hire2Y 8M
First GTM Hire
Nominal
Joined as employee #13 and first GTM hire at pre-seed stage — 0 customers, no pipeline, no playbook. Nominal helps accounting and finance teams automate complex workflows with AI agents, such as month-end close, consolidation, and variance analysis.
- JOONKOJOB
- Mgr, BD Team (BDRs)1Y 5M
Manager, Business Development Team (BDRs)
Joonko
Joonko was a recruiting solution that talent acquisition teams used to attract top talent. Unfortunately the company shut down due to a securities fraud case against the CEO. - Consistently achieved the team's pipeline generation quota (monthly opportunities), resulting in closed-won deals with enterprises like Crocs and Porsche. - Scaled the Business Development team, growing from 2 to 6 BDRs over the course of a year. - Designed processes to handle inbound leads, outbound outreach, and Salesforce reporting. - Implemented tools like LI Sales Navigator, Salesloft, Chili Piper, and ZoomInfo. - Promoted 2 top BDRs to 1. BDR Team Lead; 2. Field Marketing Manager.
- VERBIT.AIJOB
- Partnerships Mgr & Channel…1Y
Partnerships Manager & Channel Sales
Verbit.ai
Verbit's technologies make content online, in classrooms, and workplaces more accessible for all. - Built an ecosystem of referral, reseller, and technology partners. - Led channel sales and generated over $750K of revenue (125% quota). - Turned partner leads into new customers: from demo to closed-won deal. - Signed, onboarded, and managed the relationship with +20 channel partners. - Created varios partner offerings, Salesforce infrastructure, and a partner portal.
- BD Team Lead1Y
Business Development Team Lead
Verbit.ai
- Led a high-performing team that tripled from 4 to 12 BDRs. - Managed & trained BDRs on tools (e.g. Salesloft), industry, and product knowledge. - Coached BDRs for their next position - including some of today's AEs and BDR Managers. - Achieved 36 closed won deals (over $1M) - a record number - and earned the "BDR of the Year Award".
- BD Representative1Y 3M
Business Development Representative
Verbit.ai
- Implemented regional prospecting, targeting and cross-selling strategies - through cold calls, emails, and LinkedIn outreach - winning top accounts (e.g. Harvard, University of California). - Presented & demoed Verbit to prospects and customers at two major conferences in the USA. - Overachieved quota in Q4-2019, culminating in my promotion from BDR to Team Leader.
- PANORAMA SOFTWAREJOB
- Sales Development Represen…1Y 9M
Sales Development Representative
Panorama Software
Panorama is a software company that offers a number of business intelligence (BI) solutions. Panorama sold its OLAP technology to Microsoft in 1996, which was re-branded as SQL Server Analysis Services and integrated into the SQL Server platform, and has since been a close and strategic Microsoft partner. - Specialised in prospecting, cold calling, email and LinkedIn outreach. - Arranged meetings with clients and partners for events like MWC 2018. - Worked with legacy customers to pursue cross-sell & upsell opportunities. - Qualified leads into sales opportunities, becoming the top SDR in a team of 4. - Initiated the sales process of major accounts, such as, Amazon's HQ in Seattle, USA.
- REICHMAN UNIVERSITY (IDC HERZLIYA)SCHOOL
- Bachelor of Business Admin…3Y 11M
Bachelor of Business Administration - BBA, Finance, General
Reichman University (IDC Herzliya)
- BANCO SANTANDERJOB
- Derivatives Analyst2M
Derivatives Analyst
Banco Santander
Completed a 10-week paid summer internship at Banco Santander, one of the largest banks worldwide. I worked at the Global Back-Office unit (Santander Back-Offices Globales Mayoristas S.A.), inside Santander's Group Financial City in Madrid, Spain. - Learned about each team inside the derivatives department, including OTC Options, Swaps, Accounting, and Liquidity; then joined the team in charge of Santander UK's derivatives. - Coordinated the confirmation and settlement of operations with counter-parties, which were either banks or small and medium-sized enterprises. This process involved checking, fixing (when required), liquidating, accounting and reconciling the operations.
- SHAY SAPIR INVESTMENTSJOB
- BD Intern2M
Business Development Intern
Shay Sapir Investments
- Liaised with potential investors to raise capital for the company’s flagship project: “Betalin Therapeutics”, which presents breakthrough technology that can free diabetes patients from constant insulin injections. - Built a shared and accessible database by keeping records of the contact with the investors and their interest.
- UNIVERSITY OF WARWICKSCHOOL
- B.Sc. (Hons), Computer and…1Y 11M
B.Sc. (Hons), Computer and Business Studies
University of Warwick
- INTERNATIONAL COLLEGE SPAIN (ICS)SCHOOL
- International Baccalaureat…4Y 11M
International Baccalaureate Diploma Programme (IB DP)
International College Spain (ICS)
- EQUIPO 18 - TEAM 18JOB
- Real Estate Agent2M
Real Estate Agent
Equipo 18 - Team 18
- Provided information about properties on sale or rent, via telephone or email. - Arranged and went to visits of properties with potential buyers or tenants. - Liaised with landlords to negotiate rent prices in order to satisfy clients’ demands. - Persuaded customers to come to terms with landlords.
- BRANDEIS UNIVERSITYSCHOOL
- Genesis Summer Program, Jo…1Y 11M
Genesis Summer Program, Journalism (2010), Innovation and Revolution (2011)
Brandeis University
- Job: Shay Sapir Investments — Business Development Intern · 2015-02 – 2015-04 · 2 mo — - Liaised with potential investors to raise capital for the company’s flagship project: “Betalin Therapeutics”, which presents breakthrough technology that can free diabetes patients from constant insulin injections. - Built a shared and accessible database by keeping records of the contact with the investors and their interest.
- Job: Joonko — Manager, Business Development Team (BDRs) · 2022-01 – 2023-06 · 1y 5mo — Joonko was a recruiting solution that talent acquisition teams used to attract top talent. Unfortunately the company shut down due to a securities fraud case against the CEO. - Consistently achieved the team's pipeline generation quota (monthly opportunities), resulting in closed-won deals with enterprises like Crocs and Porsche. - Scaled the Business Development team, growing from 2 to 6 BDRs over the course of a year. - Designed processes to handle inbound leads, outbound outreach, and Salesforce reporting. - Implemented tools like LI Sales Navigator, Salesloft, Chili Piper, and ZoomInfo. - Promoted 2 top BDRs to 1. BDR Team Lead; 2. Field Marketing Manager.
- Job: Nominal — Head of Growth & GTM Engineering · 2024-07 – 2026-06 · 1y 11mo — Sourced 40% of the company's ARR across events, LinkedIn outreach, and cold email channels. Built the GTM Engineering stack around Clay and AI-first tooling, launched an executive dinner series across major US and UK cities, and set up the email and LinkedIn infrastructure the team still runs on.
- Job: Banco Santander — Derivatives Analyst · 2015-08 – 2015-10 · 2 mo — Completed a 10-week paid summer internship at Banco Santander, one of the largest banks worldwide. I worked at the Global Back-Office unit (Santander Back-Offices Globales Mayoristas S.A.), inside Santander's Group Financial City in Madrid, Spain. - Learned about each team inside the derivatives department, including OTC Options, Swaps, Accounting, and Liquidity; then joined the team in charge of Santander UK's derivatives. - Coordinated the confirmation and settlement of operations with counter-parties, which were either banks or small and medium-sized enterprises. This process involved checking, fixing (when required), liquidating, accounting and reconciling the operations.
- Job: Verbit.ai — Business Development Team Lead · 2019-12 – 2020-12 · 1y — - Led a high-performing team that tripled from 4 to 12 BDRs. - Managed & trained BDRs on tools (e.g. Salesloft), industry, and product knowledge. - Coached BDRs for their next position - including some of today's AEs and BDR Managers. - Achieved 36 closed won deals (over $1M) - a record number - and earned the "BDR of the Year Award".
- Job: Verbit.ai — Partnerships Manager & Channel Sales · 2020-12 – 2021-12 · 1y — Verbit's technologies make content online, in classrooms, and workplaces more accessible for all. - Built an ecosystem of referral, reseller, and technology partners. - Led channel sales and generated over $750K of revenue (125% quota). - Turned partner leads into new customers: from demo to closed-won deal. - Signed, onboarded, and managed the relationship with +20 channel partners. - Created varios partner offerings, Salesforce infrastructure, and a partner portal.
- Job: Verbit.ai — Business Development Representative · 2018-09 – 2019-12 · 1y 3mo — - Implemented regional prospecting, targeting and cross-selling strategies - through cold calls, emails, and LinkedIn outreach - winning top accounts (e.g. Harvard, University of California). - Presented & demoed Verbit to prospects and customers at two major conferences in the USA. - Overachieved quota in Q4-2019, culminating in my promotion from BDR to Team Leader.
- Job: Equipo 18 - Team 18 — Real Estate Agent · 2012-06 – 2012-08 · 2 mo — - Provided information about properties on sale or rent, via telephone or email. - Arranged and went to visits of properties with potential buyers or tenants. - Liaised with landlords to negotiate rent prices in order to satisfy clients’ demands. - Persuaded customers to come to terms with landlords.
- Job: Nominal — First GTM Hire · 2023-10 – 2026-06 · 2y 8mo — Joined as employee #13 and first GTM hire at pre-seed stage — 0 customers, no pipeline, no playbook. Nominal helps accounting and finance teams automate complex workflows with AI agents, such as month-end close, consolidation, and variance analysis.
- Job: Panorama Software — Sales Development Representative · 2016-11 – 2018-08 · 1y 9mo — Panorama is a software company that offers a number of business intelligence (BI) solutions. Panorama sold its OLAP technology to Microsoft in 1996, which was re-branded as SQL Server Analysis Services and integrated into the SQL Server platform, and has since been a close and strategic Microsoft partner. - Specialised in prospecting, cold calling, email and LinkedIn outreach. - Arranged meetings with clients and partners for events like MWC 2018. - Worked with legacy customers to pursue cross-sell & upsell opportunities. - Qualified leads into sales opportunities, becoming the top SDR in a team of 4. - Initiated the sales process of major accounts, such as, Amazon's HQ in Seattle, USA.
- Job: Simetrik — Director of GTM Engineering (Head of GTM Engineering) · 2026-06 – present · 2 mo — Building the GTM Engineering function and team to execute and generate pipeline at scale.
- School: Reichman University (IDC Herzliya) — Bachelor of Business Administration - BBA, Finance, General · 2013 – 2016
- School: University of Warwick — B.Sc. (Hons), Computer and Business Studies · 2012 – 2013
- School: International College Spain (ICS) — International Baccalaureate Diploma Programme (IB DP) · 2008 – 2012
- School: Brandeis University — Genesis Summer Program, Journalism (2010), Innovation and Revolution (2011) · 2010 – 2011
Skills
Playbooks
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