Vikram Dutt
Enterprise Software Executive | AEC, Manufacturing & Construction Tech | GTM, Marketing, Pricing & Business-Model Strategy | Autodesk
I'm an enterprise software executive with twenty years across go-to-market, pricing, and business-model strategy, scaling platforms in AEC, manufacturing, design, and construction technology.
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My work sits at the intersection of how complex technology gets positioned, priced, and brought to market to drive durable revenue Earlier in my career at Autodesk, I designed the pricing architecture for the company's transition from perpetual licensing to subscription, partnering with finance to manage the model through that shift. I also rationalized a portfolio of 200+ products into a coherent suite strategy and built new SaaS businesses from the ground up. Having operated across operations, product, and marketing leadership roles, I bring a cross-functional view of how platforms evolve into categories and how commercial models drive Today I lead a global organization spanning product marketing, industry marketing, insights, content, and emerging-business growth, supporting some of Autodesk's fastest-growing businesses. I work closely with product, sales, and marketing leadership to align positioning and demand generation into measurable I've built go-to-market strategy across international and emerging markets, led category-defining product and AI launches, and regularly engage with customers, partners, and analysts on industry transformation and the evolving role of AI-driven platforms in enterprise technology.
GTM Index
- AUTODESKJOB
- VP, Industry, PMM & Emergi…5Y 4M
Vice President, Industry, Product Marketing & Emerging Business Revenue Marketing
Autodesk
- Own revenue marketing and demand for Autodesk's fastest-growing emerging businesses, including Fusion, Construction Cloud, and Water, and built the content, product marketing, and campaign engine supporting go-to-market across the company's ~$8B business. - Lead marketing for Autodesk AI, including its launch, field enablement, and the shift toward agentic AI, and built the narrative for Autodesk's defensible position against foundation-model players. - Own GTM, positioning, and global launch strategy for emerging and AI-enabled platforms across AEC, manufacturing, design, and industrial cloud. - Lead a 160+ person global marketing organization across product marketing, industry marketing…
- VP, Strategy and Mktg, Bui…1Y 1M
Vice President, Strategy and Marketing, Building Business Line and BIM in Construction
Autodesk
- Promoted to Vice President and assumed additional responsibility for BIM in Construction, expanding scope across the full building lifecycle from design to construction. - During COVID, launched customer retention programs including cloud software access and upskilling initiatives for furloughed and laid-off workers, improving renewal rates and creating significant customer goodwill.
- Senior Dir, Strategy and M…4Y 2M
Senior Director, Strategy and Marketing, Building Business Line
Autodesk
- Drove GTM and category strategy for Autodesk's $1B+ building design segment, owning global strategy and marketing across architecture and engineering worldwide. - Launched and scaled Project Delivery, the building business's first SaaS offering, driving meaningful wallet expansion among existing users and opening a key new growth vector. - Expanded BIM from architecture into mechanical, electrical, and plumbing engineering, opening growth into the broader building engineering market.
- Senior Dir, A360 & AutoCAD…1Y
Senior Director, A360 & AutoCAD Family GTM and Strategy
Autodesk
- Accountable for business strategy and full-funnel go-to-market for AutoCAD's $1B product family, leading planning across product, marketing, and sales to accelerate the transition from perpetual licensing to subscription. - Launched Autodesk's first subscription pilot in ANZ, helping establish the early commercial playbook for the company's broader transition to SaaS and recurring revenue models. - Assumed GTM ownership for A360, including pricing, packaging, and positioning, and piloted inside sales to drive cloud adoption, achieving a target of 60K subscribers.
- Senior Dir, Manufacturing…1Y 1M
Senior Director, Manufacturing 360 Business Development / GTM Strategy
Autodesk
- Built multiple cloud and SaaS product businesses in the manufacturing vertical, including PLM 360, Fusion 360, A360, and HSMWorks, owning go-to-market strategy across pricing, packaging, localization, and channel. - Developed GTM strategy for Autodesk's next-generation industrial SaaS and CAD/CAM offerings, establishing new partner ecosystems and alternate channels to reach technical enterprise buyers. - Drove ecosystem growth among manufacturing and engineering users, building early pipeline and advocacy that supported Fusion 360's emergence as a cloud manufacturing platform.
- Senior Dir, Business Model…1Y 11M
Senior Director, Business Models and Pricing
Autodesk
- Helped lead Autodesk's transition from perpetual licensing to subscription, cloud, and consumption models, fundamentally repositioning the company as an enterprise SaaS business. - Designed the pricing architecture that launched Autodesk's perpetual-to-subscription transition, the business-model shift that ultimately took the company from roughly 30% to over 90% recurring revenue, partnering with finance to manage the business through the revenue trough. - Managed pricing and offering strategy across 200+ products and services, driving gross-to-net improvements and margin impact across global sales regions. - Introduced Autodesk's first subscription-based offerings across the Design and C…
- Dir, Suites, Web Services…2Y 6M
Director, Suites, Web Services and Subscription Business and Product Management
Autodesk
- Led portfolio rationalization from 200+ point products to a consolidated suite architecture, driving a 20% increase in average selling price and growing suites into a $1B+ business. - Built the business case, led the pilot, and drove the worldwide launch of the Autodesk Design and Creation Suite Family, taking it from concept to one of the company's most strategic go-to-market initiatives. - Drove the product strategy to unify the suite into a cohesive experience, developing shared workflows and a common look and feel that increased multi-product usage. - Designed channel margin structures and sales incentives to drive suite adoption across partner and direct sales.
- Dir, Corporate Pricing, St…3Y 1M
Director, Corporate Pricing, Strategic Planning and Operations
Autodesk
- Led corporate pricing and channel margin strategy for Autodesk's full product portfolio across global sales regions, instituting analytical rigor across the pricing and partner-incentive waterfall to drive performance and margin improvement. - Secured CEO staff approval on simplified upgrade pricing that reinforced subscription value and unlocked a significant new revenue stream. - Developed an emerging-markets pricing framework indexed to regional economic and purchasing-power metrics, expanding Autodesk's reach in high-growth international markets.
- SIEMENS PLM SOFTWAREJOB
- Dir, Strategic Initiatives6Y 9M
Director, Strategic Initiatives
Siemens PLM Software
- Led a corporate initiative for the EVP of Products to build the business case, strategy, and roadmap for PLM Mechatronics, integrating electrical, mechanical, and software design domains into a unified platform. - Drove acquisitions from pre-screening through integration, and directed product management and development teams across the US, UK, Israel, and India. - Brokered a strategic partnership with Mentor Graphics to integrate mechanical and electrical design workflows within PLM, expanding the platform's reach with large OEM customers.
- ENGINEERING ANIMATION,JOB
- Senior Software Eng2Y 8M
Senior Software Engineer / Product Manager
Engineering Animation, Inc.
- Software engineering and product management roles in 3D visualization and PLM software, building the technical foundation for a career positioning complex products to technical buyers.
- SENSE8JOB
- Software Eng2Y 11M
Software Engineer
Sense8 Corp.
- Delivered virtual reality, real-time 3D visualization, and simulation solutions for enterprise and industrial clients.
- Job: Autodesk — Vice President, Industry, Product Marketing & Emerging Business Revenue Marketing · 2021-04 – present — - Own revenue marketing and demand for Autodesk's fastest-growing emerging businesses, including Fusion, Construction Cloud, and Water, and built the content, product marketing, and campaign engine supporting go-to-market across the company's ~$8B business. - Lead marketing for Autodesk AI, including its launch, field enablement, and the shift toward agentic AI, and built the narrative for Autodesk's defensible position against foundation-model players. - Own GTM, positioning, and global launch strategy for emerging and AI-enabled platforms across AEC, manufacturing, design, and industrial cloud. - Lead a 160+ person global marketing organization across product marketing, industry marketing…
- Job: Autodesk — Vice President, Strategy and Marketing, Building Business Line and BIM in Construction · 2020-03 – 2021-04 — - Promoted to Vice President and assumed additional responsibility for BIM in Construction, expanding scope across the full building lifecycle from design to construction. - During COVID, launched customer retention programs including cloud software access and upskilling initiatives for furloughed and laid-off workers, improving renewal rates and creating significant customer goodwill.
- Job: Autodesk — Senior Director, Strategy and Marketing, Building Business Line · 2016-01 – 2020-03 — - Drove GTM and category strategy for Autodesk's $1B+ building design segment, owning global strategy and marketing across architecture and engineering worldwide. - Launched and scaled Project Delivery, the building business's first SaaS offering, driving meaningful wallet expansion among existing users and opening a key new growth vector. - Expanded BIM from architecture into mechanical, electrical, and plumbing engineering, opening growth into the broader building engineering market.
- Job: Autodesk — Senior Director, A360 & AutoCAD Family GTM and Strategy · 2015-02 – 2016-02 — - Accountable for business strategy and full-funnel go-to-market for AutoCAD's $1B product family, leading planning across product, marketing, and sales to accelerate the transition from perpetual licensing to subscription. - Launched Autodesk's first subscription pilot in ANZ, helping establish the early commercial playbook for the company's broader transition to SaaS and recurring revenue models. - Assumed GTM ownership for A360, including pricing, packaging, and positioning, and piloted inside sales to drive cloud adoption, achieving a target of 60K subscribers.
- Job: Autodesk — Senior Director, Manufacturing 360 Business Development / GTM Strategy · 2014-01 – 2015-02 — - Built multiple cloud and SaaS product businesses in the manufacturing vertical, including PLM 360, Fusion 360, A360, and HSMWorks, owning go-to-market strategy across pricing, packaging, localization, and channel. - Developed GTM strategy for Autodesk's next-generation industrial SaaS and CAD/CAM offerings, establishing new partner ecosystems and alternate channels to reach technical enterprise buyers. - Drove ecosystem growth among manufacturing and engineering users, building early pipeline and advocacy that supported Fusion 360's emergence as a cloud manufacturing platform.
- Job: Autodesk — Senior Director, Business Models and Pricing · 2012-04 – 2014-03 — - Helped lead Autodesk's transition from perpetual licensing to subscription, cloud, and consumption models, fundamentally repositioning the company as an enterprise SaaS business. - Designed the pricing architecture that launched Autodesk's perpetual-to-subscription transition, the business-model shift that ultimately took the company from roughly 30% to over 90% recurring revenue, partnering with finance to manage the business through the revenue trough. - Managed pricing and offering strategy across 200+ products and services, driving gross-to-net improvements and margin impact across global sales regions. - Introduced Autodesk's first subscription-based offerings across the Design and C…
- Job: Autodesk — Director, Suites, Web Services and Subscription Business and Product Management · 2009-10 – 2012-04 — - Led portfolio rationalization from 200+ point products to a consolidated suite architecture, driving a 20% increase in average selling price and growing suites into a $1B+ business. - Built the business case, led the pilot, and drove the worldwide launch of the Autodesk Design and Creation Suite Family, taking it from concept to one of the company's most strategic go-to-market initiatives. - Drove the product strategy to unify the suite into a cohesive experience, developing shared workflows and a common look and feel that increased multi-product usage. - Designed channel margin structures and sales incentives to drive suite adoption across partner and direct sales.
- Job: Autodesk — Director, Corporate Pricing, Strategic Planning and Operations · 2006-10 – 2009-11 — - Led corporate pricing and channel margin strategy for Autodesk's full product portfolio across global sales regions, instituting analytical rigor across the pricing and partner-incentive waterfall to drive performance and margin improvement. - Secured CEO staff approval on simplified upgrade pricing that reinforced subscription value and unlocked a significant new revenue stream. - Developed an emerging-markets pricing framework indexed to regional economic and purchasing-power metrics, expanding Autodesk's reach in high-growth international markets.
- Job: Siemens PLM Software — Director, Strategic Initiatives · 2000 – 2006-10 — - Led a corporate initiative for the EVP of Products to build the business case, strategy, and roadmap for PLM Mechatronics, integrating electrical, mechanical, and software design domains into a unified platform. - Drove acquisitions from pre-screening through integration, and directed product management and development teams across the US, UK, Israel, and India. - Brokered a strategic partnership with Mentor Graphics to integrate mechanical and electrical design workflows within PLM, expanding the platform's reach with large OEM customers.
- Job: Engineering Animation, Inc. — Senior Software Engineer / Product Manager · 1998-01 – 2000-09 — - Software engineering and product management roles in 3D visualization and PLM software, building the technical foundation for a career positioning complex products to technical buyers.
- Job: Sense8 Corp. — Software Engineer · 1996 – 1998 — - Delivered virtual reality, real-time 3D visualization, and simulation solutions for enterprise and industrial clients.
- School: University of California, Berkeley - Walter A. Haas School of Business — MBA, Business Administration and Management, General
- School: The Ohio State University — MS, Electrical Engineering
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