Evodio Walle

Director, Marketing

SmartTurn

Dec 2007 – Jun 200918 months

Led all marketing operations for the SaaS inventory and warehouse management startup, with full P&L responsibility over a $1M annual budget. Built the entire marketing function from the ground up, developing the strategy and team that directly contributed to the company's successful acquisition. • Architected the company's demand generation engine, implementing Marketo and integrating it with Salesforce to manage, score, and nurture leads. This system was central to growing the sales database by 500%. • Directed all SEO and SEM strategy, managing a $60K/month PPC budget and ultimately bringing all paid search services in-house, saving the company $270K annually. • Drove content and communic…

Director, Email Marketing

Wells Fargo

Oct 2006 – Dec 200714 months

Managed all outbound email communication to Well Fargo’s “High Value” segment addressing a constituency with managed liquid assets at the bank ranging between $100K and $1M. • Collaborated with Line of Business managers across a broad mix of financial products, including home mortgages, IRAs, and credit lines, to drive content creation and messaging for the purpose of cross selling and up selling Wells Fargo financial products • Provided quantitative and qualitative post-campaign analysis on email blasts, identifying trends that produced a higher interest in Wells Fargo financial products and programs • Coordinated email traffic activities with Responsys, an email distribution agency, and p…

Director, Enterprise Marketing

McAfee

Jul 2004 – Jul 200624 months

Lead the definition, development, and go-to-market phases for a new enterprise-level SaaS security service offering, including identification of the new target segment, defining the service level agreement, establishing an appropriate pricing strategy, supporting the launch with an integrated marketing plan and defining incentive programs for Affiliate Marketer cooperatives. • Lead business processes mapping initiatives, audience segmentation, including technical, creative and strategic direction on Web, print, and e-mail marketing programs for demand generation • Managed ScanAlert’s corporate identity guidelines across all corporate and product level communication • Conducted identity sta…

Technology Marketing Consultant

Qualys

Mar 2003 – Jun 200415 months

Lead the executive, technical and marketing teams at Qualys through a corporate repositioning and branding workshop culminating in a successful 90-day site re-launch and new SaaS security vulnerability analysis product. • Collaborated with Qualys staff to distill the new product’s value proposition into marketing messages, and produced new outbound marketing materials to support the sales group • Conducted focus group testing to validate the new positioning strategy for the Qualys line of SaaS products • Managed the client/agency relationship with outside vendors to rename the Qualys offering and produce new brandmarks for the spin-off products • Provided creative brand direction on produc…

Community Portal Director, Enterprise Security

Symantec

Jul 2001 – Mar 200320 months

Product managed the online strategy of a world leading internet security portal, SecurityFocus which was acquired by Symantec; attracting over 3 million unique visitors per year (approx. 450,000 unique visitors monthly and 1.8 million page impressions). Oversaw affiliate marketing program operations, creating new alliances, negotiating commission splits, and executing campaign mechanics including affiliate link management, payouts, and attribution tracking. • Monetized traffic and created new revenue opportunities on the portal, including the management of over 600 corporate sponsors, 1,500 affiliates, 28 email newsletters and RSS news feed. • Provided marketing strategy and execution suppo…