Shilpi S Raut, MBA

GTM & Commercial Growth | 18+ Years Scaling B2B Technology Companies | Software Engineer-to-GTM | Fastmarkets | Ex-Edelman · Autodesk · Oracle | HBS Alum

Fastmarketsex-Tykex-Gravity London

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I transitioned into product marketing from software engineering in 2012, after spending five years as a software engineer building enterprise systems and writing code. That background still shapes how I think.

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Growth problems get the same treatment as systems problems: understand the architecture, find what's breaking, build something that holds under Fourteen years on, I have led B2B and SaaS marketing through periods of growth, transformation and organisational change. The experience (so far) has reinforced that growth is not only about building the right systems and processes, but understanding the people behind the decisions those very systems are designed to support. I have built programmes that align marketing, sales and customer success around shared commercial goals, built departments from the ground up and designed operating models that connect marketing investment to measurable I hold an MBA with distinction from Kingston University, a Strategy Specialisation from Harvard Business School Online and Forrester certifications in B2B marketing. Beyond the strategy work, I combine critical thinking with practical execution, using data, automation and emerging AI capabilities to improve how teams identify opportunities, engage customers and drive My leadership principle is simple to state and harder to run: create the conditions where talented people do their best work through clear expectations, the confidence to experiment and learn, and a culture where ambition and accountability reinforce each other.