Vik Salnich
GTM can be engineered | GTM Engineer
HockeyStack
ex-MaestraGTM Index
- HOCKEYSTACKJOB
- Senior GTM Eng1Y 2M
Senior GTM Engineer
HockeyStack
Tools: SalesForce, Outreach, OpenAI, Perplexity, Cursor, Anthropic, Nooks, Instantly, PostgreSQL, Clickhouse (DB), Trigger.dev, RapidAPI, JavaScript (Node.js/Express.js), ZenRows, Serper.dev, Scrapping + Data mining tools - Worked closely with Head of RevOps. Support 7 SDRs and Marketing team - Evolved the prospecting architecture. Narrowed TAM from 200K companies / 800K contacts to 20K ICP-fit companies / 60K contacts via multi-factor AI filtering. - Made Salesforce the single source of truth for contact comms. Layered ETL/RTL pipelines across outbound and mid-funnel systems for clean, reliable data. - Eliminated human dependency. Built the orchestration layer (n8n, Clay, Floqer) for lead…
- JOOM GROUPJOB
- Senior GTM Eng1Y
Senior GTM Engineer
Joom Group
Tools: HubSpot, Kommo, BigData, PostgreSQL, OpenAI, Clay, n8n, JS (React/Next + Node.js/Express.js), Make, Instantly, LeadMagic, WABA/Whasapp, Scrapping + Data Mining tools, BuiltWith, ZenRows, RapidAPI, Front (unified mailbox) - Architected HubSpot + Kommo into a single, trustworthy data foundation across sales, marketing, and product. Minimized duplicates by 90% (edge cases with Brazil phone numbers) - Built prospecting architecture for Brazil ecommerce. Account tiering + validated contact data to define ICP in data terms. ~160,000 accounts and ~300,000 contacts across Brazil Ecom Market - Orchestrated multi-channel cold outbound to Tier 2 and Tier 3 accounts (email, WhatsApp, cold call)…
- MAESTRAJOB
- Senior GTM Systems Architect1Y 6M
Senior GTM Systems Architect
Maestra
- Narrowed down 20M companies to approximately 100,000 ICP (Ideal Customer Profile) firms with in-depth data for further segmentation and targeting, saving over $50,000 on data tools subscriptions. - Built Retool admin dashboard to showcase market penetration with outbound activities. - Comprehensive data scraping to understand brand active listings, average pricing, and market position. - Orchestrated ETL processes for real-time engagement tracking for ABM (Account-Based Marketing) engine and marketing materials with real-time data access and CRM sync. - Supported sales team with outbound efforts through hyper-personalized data access via custom scrapers and data sources (StoreLeads + Buil…
- ASSEMBLEJOB
- Founding GTM1Y
Founding GTM
Assemble
- Handled ETL processes and cross-joined 5+ data sources to narrow down hundreds of thousands of companies to the Top 10,000 list for Assemble. - Built an automated outbound growth engine (React/Node), securing 20-50 SQL (sales qualified leads) meetings per month. - Analyzed millions of records and ran parallel, 32-core scraping to build TAM (Total Addressable Market) and score ICP. - Engineered a real-time data synchronization system across HubSpot, MixMax, Salesforce, and Linked Helper.
- CLEARCOJOB
- GTM Systems Mgr, ClearAngel1Y
GTM Systems Manager, ClearAngel
Clearco
- Engineered a scalable growth engine, generating hundreds of SQLs (sales qualified leads) and 30-40 contracts per month for the ClearAngel product. - Maintained comprehensive Etsy, Faire, Indiegogo, and other marketplace scrapers to obtain hyper-personalized information about sellers. - Built an ABM (Account-Based Marketing) scalable machine to penetrate the market with personalized content. - Clubhouse Growth Hack: Secured 50 signed contracts over 6 weeks
- Growth Eng, Experiments1Y 2M
Growth Engineer, Experiments
Clearco
- Led experimental projects from 0 to 1 (Clearbanc Valuation and Runway), resulting in thousands of MQLs (marketing qualified leads) through planning, executing, cross-team collaboration, lead flow, attribution, and conversion optimization. - Led the expansion of Clearco to the UK, including i18n (internationalization) support, A/B testing, and user onboarding. Worked closely with other engineers, designers, and marketing managers. - Maintained well-componentized code for team collaboration across development, staging, and production environments.
- PALADIN ENGINEERINGJOB
- Software Eng1Y 4M
Software Engineer
Paladin Engineering
- IBMJOB
- Software Eng (Internship)4M
Software Engineer (Internship)
IBM
- HATCH CANADAJOB
- Head Programming Instructor3M
Head Programming Instructor
Hatch Canada
Hatch Canada | Toronto, ON Technologies: CreateJS, JavaScript (ES5), Leadership, Multitasking, Management • Successfully managed 5-6 coaches amongst 30 children in each class. • Founded creative teaching approach, and accelerated children (aged 6-17) learning process by 50% with successful explanation of materials. • Increased productivity of programming instructors by 50%, explaining programming basics and gaming development concepts. • Collaborated directly with Program Advisor and Project Manager.
- PEARSON EDUCATION SERVICES PRIVATE LIMITEDJOB
- Media Developer (Internship)3M
Media Developer (Internship)
Pearson Education Services Private Limited
Technologies: HTML, CSS, SASS, Angular.js v1, Bootstrap, Materialize, Google App Script Gulp, jQuery, JSON, XML, Java, Lodash, Web Accessibility (W3C Standards), ChromeVox • Increased the productivity by 50% of Production Delivery and Emerging Technology team, developing internal single-page application. • by working on FlexBox framework in a group of five developers • Collaborated directly with Product Management Lead and built two-way parser for JSON objects and Excel files, using Handsontable • Delivered a standalone application using Java to generate HTML pages, and enhanced productivity of Content Editors by 75% • Accomplished data analysis 50% faster than expected of Google Sheets
- Job: HockeyStack — Senior GTM Engineer · 2025-05 – 2026-07 · 1y 2mo — Tools: SalesForce, Outreach, OpenAI, Perplexity, Cursor, Anthropic, Nooks, Instantly, PostgreSQL, Clickhouse (DB), Trigger.dev, RapidAPI, JavaScript (Node.js/Express.js), ZenRows, Serper.dev, Scrapping + Data mining tools - Worked closely with Head of RevOps. Support 7 SDRs and Marketing team - Evolved the prospecting architecture. Narrowed TAM from 200K companies / 800K contacts to 20K ICP-fit companies / 60K contacts via multi-factor AI filtering. - Made Salesforce the single source of truth for contact comms. Layered ETL/RTL pipelines across outbound and mid-funnel systems for clean, reliable data. - Eliminated human dependency. Built the orchestration layer (n8n, Clay, Floqer) for lead…
- Job: Joom Group — Senior GTM Engineer · 2024-05 – 2025-05 · 1y — Tools: HubSpot, Kommo, BigData, PostgreSQL, OpenAI, Clay, n8n, JS (React/Next + Node.js/Express.js), Make, Instantly, LeadMagic, WABA/Whasapp, Scrapping + Data Mining tools, BuiltWith, ZenRows, RapidAPI, Front (unified mailbox) - Architected HubSpot + Kommo into a single, trustworthy data foundation across sales, marketing, and product. Minimized duplicates by 90% (edge cases with Brazil phone numbers) - Built prospecting architecture for Brazil ecommerce. Account tiering + validated contact data to define ICP in data terms. ~160,000 accounts and ~300,000 contacts across Brazil Ecom Market - Orchestrated multi-channel cold outbound to Tier 2 and Tier 3 accounts (email, WhatsApp, cold call)…
- Job: Maestra — Senior GTM Systems Architect · 2022-11 – 2024-05 · 1y 6mo — - Narrowed down 20M companies to approximately 100,000 ICP (Ideal Customer Profile) firms with in-depth data for further segmentation and targeting, saving over $50,000 on data tools subscriptions. - Built Retool admin dashboard to showcase market penetration with outbound activities. - Comprehensive data scraping to understand brand active listings, average pricing, and market position. - Orchestrated ETL processes for real-time engagement tracking for ABM (Account-Based Marketing) engine and marketing materials with real-time data access and CRM sync. - Supported sales team with outbound efforts through hyper-personalized data access via custom scrapers and data sources (StoreLeads + Buil…
- Job: Assemble — Founding GTM (Founding GTM) · 2021-11 – 2022-11 · 1y — - Handled ETL processes and cross-joined 5+ data sources to narrow down hundreds of thousands of companies to the Top 10,000 list for Assemble. - Built an automated outbound growth engine (React/Node), securing 20-50 SQL (sales qualified leads) meetings per month. - Analyzed millions of records and ran parallel, 32-core scraping to build TAM (Total Addressable Market) and score ICP. - Engineered a real-time data synchronization system across HubSpot, MixMax, Salesforce, and Linked Helper.
- Job: Clearco — GTM Systems Manager, ClearAngel · 2020-11 – 2021-11 · 1y — - Engineered a scalable growth engine, generating hundreds of SQLs (sales qualified leads) and 30-40 contracts per month for the ClearAngel product. - Maintained comprehensive Etsy, Faire, Indiegogo, and other marketplace scrapers to obtain hyper-personalized information about sellers. - Built an ABM (Account-Based Marketing) scalable machine to penetrate the market with personalized content. - Clubhouse Growth Hack: Secured 50 signed contracts over 6 weeks
- Job: Clearco — Growth Engineer, Experiments · 2019-09 – 2020-11 · 1y 2mo — - Led experimental projects from 0 to 1 (Clearbanc Valuation and Runway), resulting in thousands of MQLs (marketing qualified leads) through planning, executing, cross-team collaboration, lead flow, attribution, and conversion optimization. - Led the expansion of Clearco to the UK, including i18n (internationalization) support, A/B testing, and user onboarding. Worked closely with other engineers, designers, and marketing managers. - Maintained well-componentized code for team collaboration across development, staging, and production environments.
- Job: Paladin Engineering — Software Engineer · 2018-05 – 2019-09 · 1y 4mo
- Job: IBM — Software Engineer (Internship) · 2018-01 – 2018-05 · 4 mo
- Job: Hatch Canada — Head Programming Instructor · 2017-09 – 2017-12 · 3 mo — Hatch Canada | Toronto, ON Technologies: CreateJS, JavaScript (ES5), Leadership, Multitasking, Management • Successfully managed 5-6 coaches amongst 30 children in each class. • Founded creative teaching approach, and accelerated children (aged 6-17) learning process by 50% with successful explanation of materials. • Increased productivity of programming instructors by 50%, explaining programming basics and gaming development concepts. • Collaborated directly with Program Advisor and Project Manager.
- Job: Pearson Education Services Private Limited — Media Developer (Internship) · 2017-01 – 2017-04 · 3 mo — Technologies: HTML, CSS, SASS, Angular.js v1, Bootstrap, Materialize, Google App Script Gulp, jQuery, JSON, XML, Java, Lodash, Web Accessibility (W3C Standards), ChromeVox • Increased the productivity by 50% of Production Delivery and Emerging Technology team, developing internal single-page application. • by working on FlexBox framework in a group of five developers • Collaborated directly with Product Management Lead and built two-way parser for JSON objects and Excel files, using Handsontable • Delivered a standalone application using Java to generate HTML pages, and enhanced productivity of Content Editors by 75% • Accomplished data analysis 50% faster than expected of Google Sheets
- School: Centennial College — Advanced Diploma, Software Engineering Technology
- School: Northern Illinois University
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