VG Gandikota

Global Sales Compensation Executive | Design, Policy & Analytics | SaaS & Cloud | GTM Strategy | Ex Microsoft | 12,000+ Sellers Worldwide

Amazon Web Services (AWS)Oex-One Business Solutions, Incex-Microsoft

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Compensation design sits at the intersection of business strategy and seller behavior, and I have spent 25+ years working both sides.

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I have been the quota-carrying seller (Platinum Club), built and ran a Microsoft SaaS partnership business from scratch, and designed global incentive programs for thousands of sellers at both Microsoft and AWS. That combination of frontline quota-carrying sales leadership, GTM strategy, and compensation program design gives me a practical, outcome-driven perspective that few in this field possess. That sequence shapes how I work. When I model an accelerator, I know how a seller will react to it. When I write a holdover policy, I know what disputes it will create. When I set a quota, I know whether it feels achievable or whether it will drive attrition. Today at AWS, I lead global sales compensation design, analytics, and policy for a 12,000+ seller organization, owning plan architecture, Terms & Conditions, SPIF strategy, exception governance, and the executive analytics that connect incentive investment to business outcomes. Previously at Microsoft, I led the end-to-end compensation program for Business Process Solutions (SaaS) through four consecutive years of 50%+ YoY revenue growth, designing the incentive structures, policies, and quota methodologies that kept 70%+ of sellers at or above target while maintaining cost-of-sales efficiency. I combine financial rigor (CPA) with seller empathy (former quota carrier and sales leader) to serve two customers: the leadership team driving business strategy, and the sellers who need clarity, consistency, and achievable targets to perform at their best. That balance, grounded in data, attainment analytics, and stakeholder alignment across C-suite, Finance, Legal, HR, and field leadership, is what I bring to every compensation plan I design. Specialties: Sales Compensation Design, Incentive Strategy, Quota Methodology, T&Cs, Policy Governance, Exception Management, SPIF Programs, Cost of Sales Optimization, ROI Analysis, GTM Coverage Modeling, Executive Reporting, Dispute Resolution, Cross-Functional Leadership.