Carrie Mass
Digital & GTM Strategy Leader | Bridging Technology, Product Marketing & Channel Ecosystems to Drive Meaningful Impact
ex-Amazon Web Services (AWS)I’ve spent my career at the crossroads of technology, strategy, and human connection — meeting business and people needs.
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My work has spanned web and e-commerce development, direct response marketing, product marketing, go-to-market (GTM) strategy, and channel and partner strategy. I understand how digital systems, messaging, and behavior connect — and how alignment turns good ideas into measurable impact. Scale matters when it’s built on clarity and alignment. I want to be part of something that works — where technology enhances what people do best, where teams move in rhythm, and where purpose creates lasting impact. I see patterns quickly, translate them into direction, and create alignment that drives results. At this stage, my focus is on meaningful collaboration — using everything I’ve learned to build impact that’s intelligent, connected, and purposeful.
GTM Index
- MICROSOFTJOB
- Modern Partner GTM Strateg…2Y 3M
Modern Partner GTM Strategy Lead
Microsoft
- Consultant, Microsoft Prog…7M
Consultant, Microsoft Program Manager
Microsoft
- SAPJOB
- Senior Mgr, Innovation and…6M
Senior Manager, Innovation and Portfolio Management
SAP
- SAP CONCURJOB
- Sr. Global GTM Strategy Mg…2Y 6M
Sr. Global GTM Strategy Manager, SMB
SAP Concur
- Sr. PMM, SMB9M
Sr. Product Marketing Manager, SMB
SAP Concur
- CDK GLOBALJOB
- Sr. Channel Partner Mktg Mgr1Y 3M
Sr. Channel Partner Marketing Manager
CDK Global
- Senior PMM, Websites / SEO1Y 9M
Senior Product Marketing Manager, Websites / SEO
CDK Global
- CARRIE MASS CONSULTING (CMC)JOB
- Independent Digital Mktg C…18Y
Independent Digital Marketing Consultant
Carrie Mass Consulting (CMC)
- AMAZON WEB SERVICES (AWS)JOB
- Sr Digital Mktg Mgr, Web C…8M
Sr Digital Marketing Manager, Web Conversion
Amazon Web Services (AWS)
- WELEDA NORTH AMERICAJOB
- Lead, eCommerce & Digital…1Y 11M
Lead, eCommerce & Digital Marketing, NA
Weleda North America
- WELEDA AGJOB
- Lead eCommerce and Digital…10M
Lead eCommerce and Digital Marketing Project Manager
Weleda AG
- CLARISONIC (L'OREAL)JOB
- Lead Digital Mktg Mgr2Y 2M
Lead Digital Marketing Manager
Clarisonic (L'Oreal)
- Job: Weleda AG — Lead eCommerce and Digital Marketing Project Manager · 2012-10 – 2013-08
- Job: Carrie Mass Consulting (CMC) — Independent Digital Marketing Consultant · 2001-06 – 2019-06
- Job: Amazon Web Services (AWS) — Sr Digital Marketing Manager, Web Conversion · 2014-06 – 2015-02
- Job: CDK Global — Sr. Channel Partner Marketing Manager · 2019-01 – 2020-04
- Job: Clarisonic (L'Oreal) — Lead Digital Marketing Manager · 2009-10 – 2011-12
- Job: Microsoft — Modern Partner GTM Strategy Lead · 2024-01 – 2026-04
- Job: CDK Global — Senior Product Marketing Manager, Websites / SEO · 2017-05 – 2019-02
- Job: SAP Concur — Sr. Global GTM Strategy Manager, SMB · 2021-01 – 2023-07
- Job: Weleda North America — Lead, eCommerce & Digital Marketing, NA · 2012-01 – 2013-12
- Job: SAP Concur — Sr. Product Marketing Manager, SMB · 2020-04 – 2021-01
- Job: Microsoft — Consultant, Microsoft Program Manager · 2009-03 – 2009-10
- Job: SAP — Senior Manager, Innovation and Portfolio Management · 2023-07 – 2024-01
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ex-IBM