Merve Soner
Applied AI GTM @AWS
Amazon Web Services (AWS)
ex-SAPGTM Index
- AMAZON WEB SERVICES (AWS)JOB
- AI Strategist, GTM Lead8M
AI Strategist, GTM Lead
Amazon Web Services (AWS)
Accelerate adoption of agentic AI via strategic pursuits, scalable GTM initiatives, and partners. Currently running AI Velocity program for Amazon Connect AI adoption and deployments.
- Applied AI Solutions GTM A…6M
Applied AI Solutions GTM Acceleration Lead
Amazon Web Services (AWS)
Driving strategic Go-to-Market initiatives for agentic AI solutions by identifying and executing revenue acceleration opportunities, maintaining strategic partnerships, and ensuring seamless integration of initiatives across AWS.
- Sr. Mgr, SaaS and AI Partn…3Y 4M
Sr. Manager, SaaS and AI Partners
Amazon Web Services (AWS)
Worked with AWS partners and customers building cloud-native AI applications and migrating and modernizing existing offerings. Provided guidance on product-led-growth (PLG), productization and monetization of agentic AI, and profitable revenue growth. Led a team of business development, program growth, and SaaS/AI specialists.
- SaaS Strategist and Growth…2Y 7M
SaaS Strategist and Growth Leader
Amazon Web Services (AWS)
Delivered strategic business guidance to C-Level executives from leading global organizations, ranging from ISVs, enterprises to startups to build and grow their SaaS businesses on AWS. Provided CxOs with guidance on product strategy, customer journey, organizational transformation, go-to-market, and pricing/packaging for SaaS. Drove the scale of AWS SaaS Factory program by building self-service digital experiences to serve thousands of AWS partners and customers.
- WORKFORCE SOFTWAREJOB
- Dir of PMM3Y 10M
Director of Product Marketing
WorkForce Software
WorkForce Software provides cloud workforce management solutions for enterprise and mid-sized organizations. The WorkForce Suite empowers employees and managers to digitize time and labor processes, optimize demand-driven scheduling, simplify absence management and enable strategic business insight. Responsible for product and revenue growth, leading initiatives covering the whole customer life cycle from awareness to advocacy.
- SAPJOB
- Strategy, SAP Industries9M
Strategy, SAP Industries
SAP
SAP is the world’s leader in application and analytics software and leading enterprise cloud company with over 355,000 customers in more than 180 countries. Led transformation projects and scale initiatives across 26+ industries that SAP operates in.
- Product and Innovation Lead3Y 10M
Product and Innovation Lead
SAP
Drove the product growth for SAP Cloud Platform across all customer segments by market building, go-to-market planning, sales and ecosystem enablement, proof of concept, customer acquisition, and onboarding activities.
- ETH ZÜRICHJOB
- Research Assistant1Y 11M
Research Assistant
ETH Zürich
Designed and implemented an in-memory storage engine that accepts push-based live streams and processes hybrid pattern matching queries over live and archived streams.
- IBMJOB
- Research Eng4M
Research Engineer
IBM
Worked at “IBM Smarter Planet - Intelligent Transportation Systems in Stockholm” project which is an intelligent transportation system with real time traffic prediction and estimation capabilities.
- MICROSOFTJOB
- Microsoft Student Partner11M
Microsoft Student Partner
Microsoft
- Job: Amazon Web Services (AWS) — AI Strategist, GTM Lead · 2026-02 – present · 6 mo — Accelerate adoption of agentic AI via strategic pursuits, scalable GTM initiatives, and partners. Currently running AI Velocity program for Amazon Connect AI adoption and deployments.
- Job: Amazon Web Services (AWS) — Applied AI Solutions GTM Acceleration Lead · 2025-08 – 2026-02 · 6 mo — Driving strategic Go-to-Market initiatives for agentic AI solutions by identifying and executing revenue acceleration opportunities, maintaining strategic partnerships, and ensuring seamless integration of initiatives across AWS.
- Job: Amazon Web Services (AWS) — Sr. Manager, SaaS and AI Partners · 2022-04 – 2025-08 · 3y 4mo — Worked with AWS partners and customers building cloud-native AI applications and migrating and modernizing existing offerings. Provided guidance on product-led-growth (PLG), productization and monetization of agentic AI, and profitable revenue growth. Led a team of business development, program growth, and SaaS/AI specialists.
- Job: Amazon Web Services (AWS) — SaaS Strategist and Growth Leader · 2019-09 – 2022-04 · 2y 7mo — Delivered strategic business guidance to C-Level executives from leading global organizations, ranging from ISVs, enterprises to startups to build and grow their SaaS businesses on AWS. Provided CxOs with guidance on product strategy, customer journey, organizational transformation, go-to-market, and pricing/packaging for SaaS. Drove the scale of AWS SaaS Factory program by building self-service digital experiences to serve thousands of AWS partners and customers.
- Job: WorkForce Software — Director of Product Marketing · 2015-11 – 2019-09 · 3y 10mo — WorkForce Software provides cloud workforce management solutions for enterprise and mid-sized organizations. The WorkForce Suite empowers employees and managers to digitize time and labor processes, optimize demand-driven scheduling, simplify absence management and enable strategic business insight. Responsible for product and revenue growth, leading initiatives covering the whole customer life cycle from awareness to advocacy.
- Job: SAP — Strategy, SAP Industries · 2015-02 – 2015-11 · 9 mo — SAP is the world’s leader in application and analytics software and leading enterprise cloud company with over 355,000 customers in more than 180 countries. Led transformation projects and scale initiatives across 26+ industries that SAP operates in.
- Job: SAP — Product and Innovation Lead · 2011-04 – 2015-02 · 3y 10mo — Drove the product growth for SAP Cloud Platform across all customer segments by market building, go-to-market planning, sales and ecosystem enablement, proof of concept, customer acquisition, and onboarding activities.
- Job: ETH Zürich — Research Assistant · 2008-09 – 2010-08 · 1y 11mo — Designed and implemented an in-memory storage engine that accepts push-based live streams and processes hybrid pattern matching queries over live and archived streams.
- Job: IBM — Research Engineer · 2009-06 – 2009-10 · 4 mo — Worked at “IBM Smarter Planet - Intelligent Transportation Systems in Stockholm” project which is an intelligent transportation system with real time traffic prediction and estimation capabilities.
- Job: Microsoft — Microsoft Student Partner · 2007-09 – 2008-08 · 11 mo
- School: ETH Zurich — MSc, Computer Science
- School: Bilkent University — BSc, Computer Engineering
Skills
Playbooks
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