Valia Todorova

Leadership | Marketing Strategy and Consulting | Transformation & Operating Model | Business Management & P&L | Relationship Builder | Omnichannel CX | Creative Agency Executive

Accenture Songex-Harte-Hanks Direct MarketingAex-Accenture Interactive

“

I am a dynamic modern-marketing leader with 20+ years of experience in customer-first marketing transformation and strategy to build companies of the future.

More

With digital transformation at the core, I am known for my ability to design and deliver innovative operating models and omni-channel marketing strategies that deliver flexibility and growth for global brands. From consulting services to creative agencies, to scaled marketing operations, I am focused on driving growth for marketing. I bring my passion for solving difficult problems for global brands and decentralized organizations along with extensive experience with CPG, life sciences and insurance. Recently, I have been focusing on energy and utilities in support of energy transition efforts and sustainability. During my professional career I have held diverse leadership roles across industries and I enjoy advising my clients as much as rolling up my sleeves with my teams to bring actionable solutions that translate to value and results. I happily contribute my business acumen, expertise, and unique marketing insight into the crafting of innovative, never-been-done-before solutions. I bring resilience and staying power to work through the difficult parts and enjoy the success that follows. That success can be new models, upskilled talent, enhanced client profitability, elevated brand awareness, and improved productivity. The best part of my many roles has been working with my teams. I lead by example, enjoy sharing my knowledge and seeing those around me grow and thrive. If they succeed, I succeed. I believe in and strive to bring a team culture, which promotes inclusion and diversity, personal excellence, and integrity. Operational Highlights: Transformation & Operating Model | Global Scaled, Regional & Local Marketing Operations | Business Management & P&L | Agency Operations & Process Implementation | Scaled Marketing Services for Content, Data & Tech | Mobilization & Onboarding for Clients & Capabilities | Cross-Functional Team Leadership |Client Relationship Builder | ESP Management & Operation Strategic Highlights: VOC, CX and CRM Strategy and Consulting | Omnichannel Marketing | Value Pool Creations | Design Thinking & Workshop Moderation | Segmentation and Persona Development | Data & Analytics | Martech & Enablement | Content Management and Marketing Automation | Account/Relationship Management