Valia Todorova
Leadership | Marketing Strategy and Consulting | Transformation & Operating Model | Business Management & P&L | Relationship Builder | Omnichannel CX | Creative Agency Executive
I am a dynamic modern-marketing leader with 20+ years of experience in customer-first marketing transformation and strategy to build companies of the future.
More
With digital transformation at the core, I am known for my ability to design and deliver innovative operating models and omni-channel marketing strategies that deliver flexibility and growth for global brands. From consulting services to creative agencies, to scaled marketing operations, I am focused on driving growth for marketing. I bring my passion for solving difficult problems for global brands and decentralized organizations along with extensive experience with CPG, life sciences and insurance. Recently, I have been focusing on energy and utilities in support of energy transition efforts and sustainability. During my professional career I have held diverse leadership roles across industries and I enjoy advising my clients as much as rolling up my sleeves with my teams to bring actionable solutions that translate to value and results. I happily contribute my business acumen, expertise, and unique marketing insight into the crafting of innovative, never-been-done-before solutions. I bring resilience and staying power to work through the difficult parts and enjoy the success that follows. That success can be new models, upskilled talent, enhanced client profitability, elevated brand awareness, and improved productivity. The best part of my many roles has been working with my teams. I lead by example, enjoy sharing my knowledge and seeing those around me grow and thrive. If they succeed, I succeed. I believe in and strive to bring a team culture, which promotes inclusion and diversity, personal excellence, and integrity. Operational Highlights: Transformation & Operating Model | Global Scaled, Regional & Local Marketing Operations | Business Management & P&L | Agency Operations & Process Implementation | Scaled Marketing Services for Content, Data & Tech | Mobilization & Onboarding for Clients & Capabilities | Cross-Functional Team Leadership |Client Relationship Builder | ESP Management & Operation Strategic Highlights: VOC, CX and CRM Strategy and Consulting | Omnichannel Marketing | Value Pool Creations | Design Thinking & Workshop Moderation | Segmentation and Persona Development | Data & Analytics | Martech & Enablement | Content Management and Marketing Automation | Account/Relationship Management
GTM Index
- ACCENTURE SONGJOB
- Song Account Lead3Y 1M
Song Account Lead
Accenture Song
- Mktg GTM Lead for CG&S, U.S.4Y 5M
Marketing GTM Lead for CG&S, U.S.
Accenture Song
• Led marketing practice growth through transformation and innovation for global clients. • Developed and implemented innovative strategies to enhance market presence and drive revenue growth. • Collaborated with cross-functional teams to ensure successful execution of marketing initiatives.
- Global Client Engagement D…2Y 4M
Global Client Engagement Delivery Lead
Accenture Song
Accenture Song global account leader, accountable for the global delivery of marketing services in support of a global Creative Agency of Record engagement with a multi-national CPG client. Services include but are not limited to E2E marketing services capabilities with teams across the EMEA, LATAM and NA.
- ACCENTURE INTERACTIVEJOB
- Mktg Experience Architect…5Y 5M
Marketing Experience Architect and Transformation Leader
Accenture Interactive
Global solution and strategy architect, leading our teams across the globe to deliver agency services. Lead the marketing strategy and transformation for global clients. Focus on integrated business strategies, including brans, digital, CRM and operating model to deliver consumer experiences that drive growth.
- HARTE-HANKS DIRECT MARKETINGJOB
- Head of Client Onboarding1Y 8M
Head of Client Onboarding
Harte-Hanks Direct Marketing
Facilitate the onboarding of new clients to establish the foundation for a long-term relationship to elevate revenue potential and to ensure the successful delivery of services which address client business needs. Lead teams of specialized cross-functional experts in the implementation of large revenue multi-service solutions including marketing database, data and analytics, business intelligence, and the management of multi-channel campaign implementations.
- VP, Strategy3Y 9M
Vice President, Strategy
Harte-Hanks Direct Marketing
As a trusted consultant I focus on understanding the customer experience providing expertise to aid client executives to understand and develop business objectives, extract insights, identify both opportunities and gaps, and in the design of innovative strategies to bring forth effective solutions. Designed unique one-to-one customer experiences across channels including mobile, email, direct mail, social media, and phone. Performed comprehensive assessments on client organizational readiness which included reviews of internal processes, marketing, the enablement of technology, and to identify both gaps and opportunities toward elevating the customer experience.
- VP, Client Services and Op…2Y 4M
Vice President, Client Services and Operations
Harte-Hanks Direct Marketing
While leading Postfuture my primary objective was to stabilize the client base and restore the company to profitability. I led the Client Services and IT organizations. Designed and executed a strategic product roadmap focused on short term sustainment while outlining a long-term business transition plan.
- VP, Client Service and Ope…8Y 10M
Vice President, Client Service and Operations
Harte-Hanks Direct Marketing
Held multiple positions within the agency. ♦ In account management capacity I managed client accounts as well as designed strategic solutions for multi-service CRM programs. I also utilized expertise to troubleshoot problem areas and identify issues, design workable solutions, and ensure effective implementation and resolution. ♦ In agency operations capacity I created clear and documented processes, team staffing models, and crafted training plans to ensure effective, efficient, and scalable solution delivery. Evaluated and standardized pricing processes and managed client financials. Designated as contract liaison acquiring extensive experience in creating scope of work documents and cond…
- MRMJOB
- Media Supervisor1Y 11M
Media Supervisor
MRM
- UNICOVERJOB
- Product Mgr3Y 11M
Product Manager
Unicover Corp
- GREATER CHEYENNE CHAMBER OF COMMERCEJOB
- Membership Dir8M
Membership Director
Greater Cheyenne Chamber of Commerce
- KKTU TELEVISION (NBC AFFILIATE)JOB
- Account Executive11M
Account Executive
KKTU Television (NBC affiliate)
- Job: Accenture Song — Global Client Engagement Delivery Lead · 2020-01 – 2022-05 · 2y 4mo — Accenture Song global account leader, accountable for the global delivery of marketing services in support of a global Creative Agency of Record engagement with a multi-national CPG client. Services include but are not limited to E2E marketing services capabilities with teams across the EMEA, LATAM and NA.
- Job: Harte-Hanks Direct Marketing — Vice President, Strategy · 2011-04 – 2015-01 · 3y 9mo — As a trusted consultant I focus on understanding the customer experience providing expertise to aid client executives to understand and develop business objectives, extract insights, identify both opportunities and gaps, and in the design of innovative strategies to bring forth effective solutions. Designed unique one-to-one customer experiences across channels including mobile, email, direct mail, social media, and phone. Performed comprehensive assessments on client organizational readiness which included reviews of internal processes, marketing, the enablement of technology, and to identify both gaps and opportunities toward elevating the customer experience.
- Job: Accenture Interactive — Marketing Experience Architect and Transformation Leader · 2016-10 – 2022-03 · 5y 5mo — Global solution and strategy architect, leading our teams across the globe to deliver agency services. Lead the marketing strategy and transformation for global clients. Focus on integrated business strategies, including brans, digital, CRM and operating model to deliver consumer experiences that drive growth.
- Job: Harte-Hanks Direct Marketing — Head of Client Onboarding · 2015-01 – 2016-09 · 1y 8mo — Facilitate the onboarding of new clients to establish the foundation for a long-term relationship to elevate revenue potential and to ensure the successful delivery of services which address client business needs. Lead teams of specialized cross-functional experts in the implementation of large revenue multi-service solutions including marketing database, data and analytics, business intelligence, and the management of multi-channel campaign implementations.
- Job: Accenture Song — Song Account Lead · 2023-09 – present · 2y 11mo
- Job: MRM — Media Supervisor · 1999 – 2000 · 1y
- Job: Accenture Song — Marketing GTM Lead for CG&S, U.S. · 2022-05 – present · 4y 3mo — • Led marketing practice growth through transformation and innovation for global clients. • Developed and implemented innovative strategies to enhance market presence and drive revenue growth. • Collaborated with cross-functional teams to ensure successful execution of marketing initiatives.
- Job: Harte-Hanks Direct Marketing — Vice President, Client Service and Operations · 2000-02 – 2008-12 · 8y 10mo — Held multiple positions within the agency. ♦ In account management capacity I managed client accounts as well as designed strategic solutions for multi-service CRM programs. I also utilized expertise to troubleshoot problem areas and identify issues, design workable solutions, and ensure effective implementation and resolution. ♦ In agency operations capacity I created clear and documented processes, team staffing models, and crafted training plans to ensure effective, efficient, and scalable solution delivery. Evaluated and standardized pricing processes and managed client financials. Designated as contract liaison acquiring extensive experience in creating scope of work documents and cond…
- Job: Harte-Hanks Direct Marketing — Vice President, Client Services and Operations · 2008-12 – 2011-04 · 2y 4mo — While leading Postfuture my primary objective was to stabilize the client base and restore the company to profitability. I led the Client Services and IT organizations. Designed and executed a strategic product roadmap focused on short term sustainment while outlining a long-term business transition plan.
- Job: Greater Cheyenne Chamber of Commerce — Membership Director · 1997-07 – 1998-03 · 8 mo
- Job: Unicover Corp — Product Manager · 1996 – 1999 · 3y
- Job: KKTU Television (NBC affiliate) — Account Executive · 1996-08 – 1997-07 · 11 mo
- School: Rider University — Master of Business Administration (M.B.A.)
- School: University of South Florida — Bachelors Degree, Marketing
- School: Edward Tufte — Presenting data and information course
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Sebastian S.Head of International Growth | GTM | Cloud x Media x AI | Corporate Innovation Accelerator | I help businesses capture ~$2b revenue through experiences, 0p data activation & AI+human synergies
Chesamel Group
ex-Creative Dock Group
- Abdulrahman AlAghaAccenture Song Lead For Marketing Advisory Services, Middle East | Senior Marketing Executive | Driving Marketing Transformation & Growth
Accenture Song
ex-Havas Middle East
- Matt TurnbullGlobal Account Management, Customer Success & Sales Leader: 10+ years driving GTM revenue growth across AI/ML, SaaS, FinTech, and B2B technology platforms.
TURNBULL AGENCY LLCAex-Accenture Interactive
- Jason ChapmanCOO @ GTM Fabric
GTM FabricTex-Talkeetna Consulting
