Valeriya ROBERT

Content Performance lead @ Content Path | On rend votre expertise visible et lisible sur LinkedIn™, pendant que vous développez votre business

France12.6k followers

Content Pathex-AAgency Paris

ex-Growth.Talent

Vous êtes à l’aise avec vos canaux habituels (Instagram, YouTube, newsletter, ) Mais mystère : sur LinkedIn, rien ne prend.
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Nouveaux codes, autre public, rythme différent ⬇️ Et si vous en faisiez enfin un canal rentable, pas un essai de plus ? _ _ _ J’accompagne les dirigeants de PME, les professions libérales, les consultants et les experts qui veulent aligner 3 choses : ➡️ leur image (ce qu’ils projettent) ➡️ leur discours (ce qu’ils racontent) ➡️ et leur stratégie (ce qu’ils en retirent) Autrement dit : rendre leur profil LinkedIn cohérent, crédible et rentable. _ _ _ Mon approche : écrire à votre place sans que ça sonne faux. Je capte vos micro-vécus, vos réflexes, vos tournures, et je les traduis en récits universels qui renforcent votre notoriété et amorcent des retombées business dès les 3 premiers mois. Le fond, c’est votre histoire. La forme, c’est mon job : faire d’une émotion vécue un signal collectif. Ce n’est donc pas du "écrit pour", mais du "vécu par". _ _ _ Concrètement, je vous aide à : ✅ optimiser votre profil pour qu’il devienne la vitrine naturelle de votre expertise, ✅ clarifier votre positionnement, ✅ publier régulièrement du contenu qui attire les bons prospects, ✅ et faire de LinkedIn un levier de chiffre d’affaires autonome, pas un "réseau en plus". _ _ _ Mon parcours dans le digital a commencé il y a 13 ans : e-commerce, tourisme haut de gamme, marketplaces internationales. Plusieurs certifications en marketing et Growth Hacking plus tard, j’ai choisi de me spécialiser dans le Social Media, et d’en faire un levier concret pour ceux qui veulent tirer parti de LinkedIn au-delà des posts viraux. _ _ _ 📍 Basée à Paris, j’interviens sur tout le territoire 💬 Pour échanger sur vos besoins, envoyez-moi une demande de connexion : je ne serai plus qu’à un message privé de vous

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CONTENT PATHJOB
1. Content Performance Lead
  2M
2. Project Mgr GTM Sprint
  3M
3. Content Strategist │ Linke…
  6M
VALERIYA ROBERTJOB
1. Ghostwriter & LinkedIn™ St…
  2Y 4M
AAGENCY PARISJOB
1. Head of Sales & Lead Gener…
  6M
2. LinkedIn™ Mgr
  7M
BIOBEES CONSEILJOB
1. Social Media Mktg Team Lead
  2M
COMMERCE DE DÉTAIL DE PRODUITS DE BEAUTÉJOB
1. Content & Social Media Mgr
  2M
GROWTH.TALENTJOB
1. Member
  5M
SKILLS4ALL - SPÉCIALISTE DU DIGITAL LEARNING CERTIFIANTJOB
1. Growth Mktg Advisor
  2M
CAREERUMJOB
1. Student & Ambassador
  7M
GPASPLUSJOB
1. E-Commerce Flow & Quality…
  1Y 2M
WILDBERRIESJOB
1. Marketplace Account Mgr
  1Y 8M

Job: AAgency Paris — LinkedIn™ Manager · 2023-09 – 2024-04
Job: Growth.Talent — Member · 2022-12 – 2023-05 — The well-intentioned and educational initiative helping careers in Growth Hacking shine bright ⭐
Job: Content Path — Content Performance Lead · 2026-06 – present
Job: Content Path — Project Manager GTM Sprint · 2026-05 – present
Job: AAgency Paris — Head of Sales & Lead Generation · 2023-10 – 2024-04 — As a Head of Sales, I have: - implemented a commercial strategy focusing on differentiation in a new international market (Eastern Europe -> EMEA) while ensuring the retention and loyalty of the existing client portfolio (monthly subscription system, turnkey Social Media support, etc.) - conducted external benchmarking, enabling better positioning of the agency's services compared to competitors - developed a comprehensive service catalog with pricing, covering 7 service departments: Social Media Strategy, Visual Creation, Info-product Launches, etc - optimized the lead generation process through a form redirecting to the website and automated responses on social media platforms - prepared…
Job: Careerum — Student & Ambassador · 2022-03 – 2022-10 — Individual video sessions of career coaching & consulting aiming to enhance the career growth. I've learned so far to: - master the algorithms of goal achievement and apply them in any career situation - develop a results-oriented strategy that aligns with my aspirations and highlights my unique strengths
Job: Wildberries — Marketplace Account Manager · 2020-06 – 2022-02 — As an Account Manager, I have: - managed a portfolio of over 60 B2C sellers across various categories, increasing their average revenue by 37% within six months through a 360° analysis of their commercial performance and optimization of their seller strategies (product listings, pricing tactics, FBM, etc) - ensured the onboarding of new sellers on the platform, guaranteeing a fast adoption of tools and an efficient start to their commercial performance - collected and reported user feedback and bugs to technical teams, contributing to the improvement of the user experience and monitoring the rollout of new features // Wildberries is ranked among the Top 10 most-visited retail websites glob…
Job: Content Path — Content Strategist │ LinkedIn™ ghostwriting for B2B leaders · 2026-02 – present — Clients: Fintech (FR), HealthTech (FR), LegalTech (ENG), AI Integration (ENG), RevOps B2B SaaS (ENG) Stack: Loom, Grain, Slack, Figma, Notion, etc.
Job: Valeriya ROBERT — Ghostwriter & LinkedIn™ Strategist / Social Media Manager LinkedIn™ · 2024-04 – present
Job: Commerce de détail de produits de beauté — Content & Social Media Manager · 2023-05 – 2023-07 — As a Content and Social Media Manager, I have: - created a 360° social media marketing strategy, including the definition of ICPs (Ideal Customer Profiles) and marketing personas, optimizing audience targeting and improving conversions (without direct implementation) - designed a creative mood board that is easy to implement, featuring relevant visual references to ensure aesthetic consistency across campaigns and strengthen brand identity - led educational sessions on vertical content creation, covering every step of the process—from content planning and ideation to the production of vertical videos tailored for multi-channel distribution (Instagram, TikTok, YouTube Shorts) Field: Beauty…
Job: Skills4All - Spécialiste du digital learning certifiant — Growth Marketing Advisor · 2022-10 – 2022-12 — As a Growth Marketing Consultant, I have: - developed a strategy to enhance the visibility of an EdTech company and drive user acquisition, focusing on optimizing its current conversion rate - designed over 50 immediate experimentation ideas ("low-hanging fruits") covering key stages of the conversion funnel: Activation -> defining the product’s "WOW moment" Retention -> creating user retention strategies Referrals -> building virality loops to amplify word-of-mouth Revenue -> crafting cross-sell and up-sell strategies to maximize revenue - prepared a 6-month action plan and presented it to the Marketing Manager, addressing topics such as A/B testing, content marketing, influencer marketing…
Job: Biobees Conseil — Social Media Marketing Team Lead · 2023-08 – 2023-10 — As a Social Media Team Lead, I have: - audited the global communication roadmap across multiple channels (Instagram, LinkedIn, website), enhancing campaign consistency and efficiency - developed a multichannel marketing strategy as a consultant, providing targeted recommendations to improve social media presence, without direct involvement in execution - conducted market research and competitive analyses, identifying new opportunities and market trends to align marketing actions - supervised and mentored a team of 3 interns in content production and management, ensuring skill development and effective execution - led training sessions on vertical content creation (15+ videos produced), cove…
Job: GpasPlus — E-Commerce Flow & Quality Manager · 2021-06 – 2022-08 — As a Flow/Quality Manager, I have: - optimized the after-sales service (SAV) process, reducing customer complaint resolution times by 38% through the creation of an online form in collaboration with the IT team, significantly improving the customer experience - redefined and standardized refund/exchange procedures, leading to increased customer satisfaction and shorter resolution times on partner marketplaces (Amazon, Cdiscount, Bricomarché, etc) - automated the management of order flows under CMS systems such as Prestashop, Mirakl, Lengow and Shopping Feed, reducing daily processing time by 70% through automated reporting and proactive handling of "failed" order statuses - enhanced the pro…
School: Growth Tribe — Growth Hacking Immersion 12 weeks, Growth Marketing
School: VISIPLUS academy — Webmarketing/Digital Marketing, Marketing
School: University of Paris I: Panthéon-Sorbonne — Master's degree, International economy
School: Ural Federal University named after the first President of Russia B.N.Yeltsin — Master's degree, Linguistics
School: Ural Federal University named after the first President of Russia B.N. Yeltsin — Bachelor's degree, Hospitality Administration/Management

Skills

Sales NavigatorLinkedInMarketing sur LinkedInLinkedIn Marketing SolutionsSocial sellingMarque personnelleLinkedIn RecruiterInstagramMarketing sur InstagramFormation LinkedinMarque employeurMarketing de contenuBrandingGrowth MarketingGrowth HackingGrowth StrategiesSocial Media MarketingCommunication sur les réseaux sociauxOptimisation des réseaux sociaux (SMO)Développement de la marque

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Valeriya ROBERT

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