Tricia Dugan
Global Sales & GTM Executive I Innovation Driver I Growth Leader
ex-HPGTM Index
- AXELERA AIJOB
- VP of Americas Sales7M
Vice President of Americas Sales
Axelera AI
- QUALCOMMJOB
- VP of Global Sales3Y 2M
Vice President of Global Sales
Qualcomm
Built and directed a high-performing global sales team, achieving net new revenue growth by pioneering the entry of ARM-based edge AI processors into the X86 PC market. Set the strategy and delivered over 30 Tier-1 market-leading designs for the launch of the first exclusive Microsoft Co-pilot+ AI PC’s, positioning Qualcomm at the forefront of the new AI PC category. Drove strategic account growth and managed key relationships across the full portfolio, including PCs, mobile, infrastructure, gaming, connectivity, and edge AI solutions. • Delivered net new revenue, growing key global accounts by 10x • Directly engaged with enterprises, OEM, channel/distribution partners, telco & retailers t…
- HPJOB
- VP and Head of Global GTM,…3Y 4M
Vice President and Head of Global GTM, Immersive Computing
HP
Conceptualized and executed innovative 3D, surface compute, and reality capture HW / SW / GTM solutions for verticals including retail, finance, creators / gaming, manufacturing, and education. Drove end to end concepts from inception through sales with a global team of product developers, software partners, sales, marketing, business development, and operations.
- VP and Head of US Consumer…2Y 2M
Vice President and Head of US Consumer Electronics & Distribution Sales
HP
Head of US retail sales team responsible for multibillion dollar consumer electronics business spanning PCs, printers, supplies, accessories, services, and incubation product lines delivering YoY growth.
- AMDJOB
- Dir of Worldwide Sales6M
Director of Worldwide Sales
AMD
Led global sales team in development and execution of business strategies for consumer, commercial client/enterprise, and graphics product lines for Hewlett Packard. Oversaw multi-million dollar business, including all aspects of design-in of products, regional sell through, marketing, pricing, contract negotiation, platform strategy, and operations.
- Sales Development Mgr2Y 3M
Sales Development Manager
AMD
Led consumer, commercial, and server sales in Americas for Hewlett Packard, with responsibility for product mix, marketing strategies, promotional initiatives, budgeting, and identifying opportunities with retail partners and commercial customers to expand market reach, profitability, and revenue.
- BD Mgr1Y 3M
Business Development Manager
AMD
Conceptualized, developed and executed business roadmap and pricing strategies for tier 1 MNCs in the consumer, commercial, and workstation markets, supporting global account managers in the design-win process and regional GTM managers in assortment of AMD products.
- Customer Program Mgr3Y 5M
Customer Program Manager
AMD
Led a cross-discipline team consisting of sales, marketing, and technical personnel through planning and coordination of server / workstation customer portfolios for tier 1 MNCs, including the establishment of a customer experience framework.
- Member of Technical Staff,…10Y 11M
Member of Technical Staff, Product Development & Design Engineer
AMD
- Job: Axelera AI — Vice President of Americas Sales · 2026-01 – present
- Job: Qualcomm — Vice President of Global Sales · 2021-05 – 2024-07 — Built and directed a high-performing global sales team, achieving net new revenue growth by pioneering the entry of ARM-based edge AI processors into the X86 PC market. Set the strategy and delivered over 30 Tier-1 market-leading designs for the launch of the first exclusive Microsoft Co-pilot+ AI PC’s, positioning Qualcomm at the forefront of the new AI PC category. Drove strategic account growth and managed key relationships across the full portfolio, including PCs, mobile, infrastructure, gaming, connectivity, and edge AI solutions. • Delivered net new revenue, growing key global accounts by 10x • Directly engaged with enterprises, OEM, channel/distribution partners, telco & retailers t…
- Job: HP — Vice President and Head of Global GTM, Immersive Computing · 2016-07 – 2019-11 — Conceptualized and executed innovative 3D, surface compute, and reality capture HW / SW / GTM solutions for verticals including retail, finance, creators / gaming, manufacturing, and education. Drove end to end concepts from inception through sales with a global team of product developers, software partners, sales, marketing, business development, and operations.
- Job: HP — Vice President and Head of US Consumer Electronics & Distribution Sales · 2014-05 – 2016-07 — Head of US retail sales team responsible for multibillion dollar consumer electronics business spanning PCs, printers, supplies, accessories, services, and incubation product lines delivering YoY growth.
- Job: AMD — Director of Worldwide Sales · 2013-11 – 2014-05 — Led global sales team in development and execution of business strategies for consumer, commercial client/enterprise, and graphics product lines for Hewlett Packard. Oversaw multi-million dollar business, including all aspects of design-in of products, regional sell through, marketing, pricing, contract negotiation, platform strategy, and operations.
- Job: AMD — Sales Development Manager · 2011-08 – 2013-11 — Led consumer, commercial, and server sales in Americas for Hewlett Packard, with responsibility for product mix, marketing strategies, promotional initiatives, budgeting, and identifying opportunities with retail partners and commercial customers to expand market reach, profitability, and revenue.
- Job: AMD — Business Development Manager · 2010-05 – 2011-08 — Conceptualized, developed and executed business roadmap and pricing strategies for tier 1 MNCs in the consumer, commercial, and workstation markets, supporting global account managers in the design-win process and regional GTM managers in assortment of AMD products.
- Job: AMD — Customer Program Manager · 2007-01 – 2010-06 — Led a cross-discipline team consisting of sales, marketing, and technical personnel through planning and coordination of server / workstation customer portfolios for tier 1 MNCs, including the establishment of a customer experience framework.
- Job: AMD — Member of Technical Staff, Product Development & Design Engineer · 1997 – 2007
- School: The Wharton School — Business Specialization
- School: National Technological University — Master of Science - MS, Electrical Engineering
- School: Rochester Institute of Technology — Bachelor of Science - BS, Electrical Engineering
Skills
Playbooks
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