Tom Williams
Mid Market, Enterprise, and Partnerships @ Seel
Versatile go-to-market executive with 12+ years of success building resilient, data-driven teams who consistently achieve turnarounds, transformations, and product led growth. Delivers consistent results in any environment through transparency and accountability.
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Respected cross-functional leader whose teams overcome obstacles, achieve goals, and inspire a culture of collaboration and engagement.
GTM Index
- SEELJOB
- GTM Lead - Mid Market, Ent…7M
GTM Lead - Mid Market, Enterprise, and Partnerships
Seel
- ALEX AIJOB
- Founding GTM7M
Founding GTM
Alex AI
- GUIDELINEJOB
- SVP of Revenue - Guideline…1Y 3M
SVP of Revenue - Guideline Planning
Guideline
At Guideline, our goal is to redefine the way organizations buy and and sell media. We do that through providing advertising intelligence, plan management capabilities, and analytics to help media professionals optimize their investments and improve performance.
- INTEGRAL AD SCIENCEJOB
- VP, Sales, National Publis…6Y 8M
VP, Sales, National Publisher Sales & West Advertiser Sales
Integral Ad Science
Owned North American publisher sales and West Coast advertiser/agency sales. Led a cross-functional team of 40+.
- TURNJOB
- Group Dir, Global Platform…1Y 6M
Group Director, Global Platform Sales and Service
Turn
Led sales and service (customer success management) for two distinct global customer segments representing ~1/3 of company revenue. Focused on driving self-service adoption of the Turn/Amobee platform. Owned P&L for both customer segments.
- BRIGHTROLLJOB
- Dir, Trading Desk Partners…1Y 6M
Director, Trading Desk Partnerships
BrightRoll
Lead on US Agency Trading Desk partnerships and supported international teams. Drove revenue growth and adoption of self-service platforms and managed services. Led and executed agency holding company sales strategies, product deep dives, and development. Owned global agency partnerships and led contract negotiations for self-service platforms.
- Sr. Mgr, Sales Strategy an…1Y 3M
Sr. Manager, Sales Strategy and Operations
BrightRoll
Led development of the BrightRoll Exchange and DSP and its go-to-market and sales strategy in collaboration with product, engineering, marketing, and executive leadership. Founding member of the two lines of business. Developed business from inception.
- IDG TECHNETWORKJOB
- Dir, BD1Y
Director, Business Development
IDG TechNetwork
Led programmatic sales, sales operations, and business development for IDG Tech Network and CSMB (O&O). Prospected, signed, onboarded, and grew demand partnerships across display, video, mobile, and data.
- STANFORD UNIVERSITY MEDICAL CENTERJOB
- Project Mgr4Y 1M
Project Manager
Stanford University Medical Center
Oversaw dozens of overlapping projects with an aggregate budget of $2.3 billion+. Projects included the new Stanford Hospital and Stanford Medicine Outpatient Center.
- Job: Integral Ad Science — VP, Sales, National Publisher Sales & West Advertiser Sales · 2017-07 – 2024-03 — Owned North American publisher sales and West Coast advertiser/agency sales. Led a cross-functional team of 40+.
- Job: IDG TechNetwork — Director, Business Development · 2013-05 – 2014-05 — Led programmatic sales, sales operations, and business development for IDG Tech Network and CSMB (O&O). Prospected, signed, onboarded, and grew demand partnerships across display, video, mobile, and data.
- Job: Guideline — SVP of Revenue - Guideline Planning · 2024-03 – 2025-06 — At Guideline, our goal is to redefine the way organizations buy and and sell media. We do that through providing advertising intelligence, plan management capabilities, and analytics to help media professionals optimize their investments and improve performance.
- Job: Stanford University Medical Center — Project Manager · 2007-11 – 2011-12 — Oversaw dozens of overlapping projects with an aggregate budget of $2.3 billion+. Projects included the new Stanford Hospital and Stanford Medicine Outpatient Center.
- Job: Seel — GTM Lead - Mid Market, Enterprise, and Partnerships · 2026-01 – present
- Job: Alex AI — Founding GTM · 2025-06 – 2026-01
- Job: BrightRoll — Director, Trading Desk Partnerships · 2014-06 – 2015-12 — Lead on US Agency Trading Desk partnerships and supported international teams. Drove revenue growth and adoption of self-service platforms and managed services. Led and executed agency holding company sales strategies, product deep dives, and development. Owned global agency partnerships and led contract negotiations for self-service platforms.
- Job: Turn — Group Director, Global Platform Sales and Service · 2016-01 – 2017-07 — Led sales and service (customer success management) for two distinct global customer segments representing ~1/3 of company revenue. Focused on driving self-service adoption of the Turn/Amobee platform. Owned P&L for both customer segments.
- Job: BrightRoll — Sr. Manager, Sales Strategy and Operations · 2012-01 – 2013-04 — Led development of the BrightRoll Exchange and DSP and its go-to-market and sales strategy in collaboration with product, engineering, marketing, and executive leadership. Founding member of the two lines of business. Developed business from inception.
- School: University of Arizona — BS, Regional Development and Urban Planning
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