Tirthadeep Dhar

Go-To-Market Lead, Amazon

London2.7k followers
Amazonex-Kimberly-Clarkex-L'Oréal

Spanning 15 years, my career is a narrative of leadership in technology and marketing. At L’Oréal India, I led 360-degree marketing campaigns, fostering deep consumer connections.

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In Kimberly-Clark APAC, as a Go-To-Market Leader, I successfully launched products across 10 countries, mastering market intricacies. My next role as a Marketing Manager at Kimberly-Clark Malaysia involved P&L ownership and team leadership while driving brand profitability and growth. Across both companies, I thrived in leading teams and in delivering results through people while developing them. At Amazon, I transitioned from a GTM Lead, aligning tech innovation with market needs in the UK and Germany, to my current role as Sales and Marketing Manager for Amazon Germany. Here, I drive initiatives that resonate with customers, enhancing their experience and our market position. I am passionate about leveraging technology and marketing to deliver strategies that redefine customer engagement and catalyze business growth, always through the lens of collaborative leadership and team empowerment. Specialties: Team Leadership, Branding, Customer Engagement, Product Management, Marketing Communications, Strategy, Customer acquisition & Life-cycle management, Sales & Marketing, Consumer Sales, Partner Management & Channel Development

Career Timeline

JobSchool

GTM Index

  1. AMAZONJOB
    1. EU GTM Lead
      1Y 3M
    2. Senior Product Mgr
      1Y 10M
    3. Senior PMM GTM
      1Y
  2. KIMBERLY-CLARKJOB
    1. Mktg Lead, Huggies, Kleene…
      2Y
    2. Regional Senior Brand Mgr,…
      1Y 11M
  3. L'ORÉALJOB
    1. Senior Brand Mgr, Maybelli…
      11M
    2. Senior Brand Mgr, Garnier
      2Y 5M
    3. Mgr, GTM Strategy
      2Y 8M
    4. Management Trainee, Rotati…
      11M
    5. Summer Internship - Modern…
      2M
  4. ONE YOUNG WORLDJOB
    1. One Young World Ambassador
      3Y 9M
  5. INFOSYSJOB
    1. Software Eng
      2Y

Time in market 19Y 4MOpen 5Closed 11Stints 16

gtmindex.io/p/tirthadeep-dhar-a7639b14

  1. Job: Amazon — EU Go-to-Market Lead · 2025-07 – present · 1y 1mo
  2. Job: Amazon — Senior Product Manager · 2023-09 – 2025-07 · 1y 10mo
  3. Job: Amazon — Senior Product Marketing Manager Go-To-Market · 2022-08 – 2023-08 · 1y
  4. Job: Kimberly-Clark — Marketing Lead, Huggies, Kleenex & Scott · 2020-08 – 2022-08 · 2y — •P&L Head: responsible for delivering annual turnover and profitability •Marketing Manager: leading the 360 Marketing for 3 categories •Leader and Coach for a high potential team
  5. Job: Kimberly-Clark — Regional Senior Brand Manager, Huggies - APAC · 2018-08 – 2020-07 · 1y 11mo — •Designed & rolled out the 5-year innovation pipeline (2019-23) for Baby Wipes across 9 APAC countries •Led an experienced product development team to translate consumer needs into product innovations •Liaised with the multiple countries to structure and deploy the market playbook for product adoption and retention across the consumer lifecycle •100% On-time delivery of innovation projects across 9 APAC markets •Initiated, conceptualized, and led a cost transformation program to deliver>1 MN USD cost saving
  6. Job: L'Oréal — Senior Brand Manager, Maybelline New York · 2017-09 – 2018-08 · 11 mo — • Led the P&L and marketing campaigns for largest mass portfolio of Maybelline across 3 separate categories - Eyes, Lips and Face •Delivered top line & bottom line ahead of target and retained Market Share Leadership on Lip Care while gaining share on Eyes to be a close No.2. Overall Business growth: +27% & 1.5X of Category growth (400 BPS ahead of Growth Target) •Conceptualized high impact marketing campaigns with objective of Building Top of Mind Awareness (300 BPS increase in FY'18 – in line with target)
  7. Job: L'Oréal — Senior Brand Manager, Garnier · 2015-03 – 2017-08 · 2y 5mo — •Owned a multi-brand P&L and developed a 3-year business roadmap for strengthening Brand Profitability •Spearheaded the India launch of a multi-million-dollar brand, Garnier Ultra Blends (0 to 130 BPS share gain in Y1 – on target) •Launched a new category in India to replace oils
  8. Job: L'Oréal — Manager, Go-To Market Strategy · 2012-06 – 2015-02 · 2y 8mo — •Oversaw the GTM launch of 15 brands/products including mega brands such as Garnier Black Naturals •Worked with 4 cross-functional and multi-level hierarchy teams to institutionalize a Go-to-Market SOP for new launches, now recognized as a best practice •Felicitated with an organization wide recognition award for excellence in GTM Planning
  9. Job: L'Oréal — Management Trainee, Rotational Leadership Program at L'Oreal · 2011-06 – 2012-05 · 11 mo — Managing the Super Distributor Business- 1) Business Development in terms of Coverage and Turnover 2) Territory and Manpower optimization for maximizing efficiency 3) Incorporating best practices in processes for identifying challenges and building action points
  10. Job: One Young World — One Young World Ambassador · 2014-10 – 2018-07 · 3y 9mo — •Selected by the global CEO to be the India representative at ‘One Young World’ summit in Dublin,2014 •Led a multinational team and worked directly with the global CEO on a project to create a platform to bring the board closer to young talent, project in beta in India; green-lit for worldwide scaling up in 2016 •Built and led a team of 20 members working directly with the India CEO for project execution
  11. Job: L'Oréal — Summer Internship - Modern Trade · 2010-04 – 2010-06 · 2 mo — Overview of the Skincare and Deodorants market in Modern Trade Outlets - Entailing recommendations for the turn around of Sales.
  12. Job: Infosys — Software Engineer · 2007-06 – 2009-06 · 2y — Project Management & Production Support •Planned and delivered multiple developmental projects in close coordination with global clients
  13. School: Institute of Management Technology, Ghaziabad — PGDBM, Management
  14. School: College of Engineering, Guindy — B.E., Electrical and Electronics Engineering
  15. School: The Doon School — ICSE, English, Sciences, Economics and Mathematics
  16. School: La Martiniere for Boys, Kolkata — ISC, English, Physics, Chemistry, Biology, Mathematics

Skills

International ExpansionScalabilityProduct Launch PlanningProduct LaunchOnline Product LaunchesInnovation ManagementProduct InnovationSales ManagementGo-to-Market StrategyCompetitive IntelligenceMarket ResearchCompetitive AnalysisBusiness AnalysisMarketing StrategyMarketing ManagementAnalyticsCommunicationStrategyBusiness StrategyManagement

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