Thomas M.

GTM Engineer at Rainforest: Architecting the GTM Tech Stack to drive Predictable Pipeline & Revenue Growth

Washington DC3k followers

Rainforest

ex-Lumos

ex-Quantum Metric

Results-driven marketing leader with 11 years of experience in demand generation and 8 years of successful people management within the financial services and SaaS technology sectors.
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I bring a proven ability to architect and execute data-informed marketing strategies that target enterprise customers, enhance the sales pipeline, and drive substantial revenue growth. My expertise lies in leveraging marketing automation, CRM software, and cross-functional collaboration to deliver measurable results. What really gets me going is seeing strategies come to life and actually move the needle. For instance, at Lumos, we didn’t just tweak our paid ad strategy; we refined it so much that the pipeline influenced by ads literally doubled year-over-year. And it wasn't just about leads, we managed to boost our ACV by 45% and paid-driven opportunities by 46% because we were constantly aligning our marketing efforts directly with the bigger business picture. I'm all about getting into the data, fine-tuning campaigns, and making sure every effort truly counts. I've tackled pretty much every angle of demand generation. From building out comprehensive email campaigns and making landing pages work harder to managing significant budgets that delivered big wins, like doubling loan origination year-over-year at StreetShares, I love the challenge of finding new ways to connect with customers. A big part of that success has always come from working hand-in-hand with sales teams, ensuring we're all pulling in the same direction and truly tracking what's working. I'm excited about the possibility of bringing this kind of drive and hands-on experience to your team. I thrive on translating complex insights into clear, impactful strategies, and I'm confident in my ability to hit the ground running and contribute meaningfully right away.

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GTM Index

RAINFORESTJOB
1. GTM Eng
  10M
LUMOSJOB
1. Senior Demand Gen Mgr
  3M
2. Mktg Campaign Mgr
  2Y 1M
QUANTUM METRICJOB
1. Mktg Campaign Mgr
  1Y 5M
HOMEBRIDGE FINANCIAL SERVICES,JOB
1. Digital Mktg Consultant
  4M
SURESCRIPTSJOB
1. Mktg Operations & Digital…
  6M
STREETSHARES NOW HIRING! @ STREETSHARES.COM/CAREERSJOB
1. Head of Mktg & Brand
  1Y 2M
2. Dir of Digital Mktg
  5M
APEX HOME LOANS,JOB
1. Digital Mktg Coordinator
  1Y 2M
2. Mktg Assistant
  1Y 4M
MARSTUDIOJOB
1. Social Media Associate
  1Y
SALISBURY UNIVERSITYSCHOOL
1. Business Adminstration
  3Y 11M
UNIVERSITY OF MARYLANDJOB
1. Intern
  3M
UNIVERSITY OF MARYLAND EASTERN SHORESCHOOL
1. Accounting
  1Y 11M

Job: Rainforest — GTM Engineer · 2025-12 – present · 8 mo — As the first GTM Engineer, I own the architecture, systems, data integrity, and automation for Rainforest's entire Go-to-Market motion, spanning Marketing, Sales, and Revenue Operations. Key Focus Areas & Impact: System Architecture & Ownership: Act as the technical owner for the core GTM technology stack, including HubSpot CRM + Marketing Hub, Apollo, Clay, Ocean.io, and LinkedIn Sales Navigator. Responsible for configuration, maintenance, and maximizing ROI. Pipeline Generation Automation: Design, build, and manage complex outbound and inbound workflows (using tools like Clay and Apollo) to consistently generate qualified opportunities and drive measurable pipeline growth. Data Integr…
Job: Lumos — Senior Demand Gen Manager · 2024-11 – 2025-02 · 3 mo — By fine-tuning our paid ad strategy and aligning closely with overall company goals, we: Doubled (2x) the pipeline influenced by paid ads (YoY) Increased our ACV (average contract value) by 45% (YoY) Grew paid-driven opportunities by 46% (YoY) I’m especially proud of how these results show the power of a well-orchestrated, data-driven approach to marketing.
Job: Lumos — Marketing Campaign Manager · 2022-10 – 2024-11 · 2y 1mo — The Marketing Team’s Secret Weapon: Empowering the GTM team by being the catalyst for execution. Helping to realize strategic objectives across channels and rally multiple teams to achieve results. Project Manager Ring Leader: Expertly manage projects such as campaigns, experiments with new marketing channels, and major events so that all those efforts have the best chance for success. This includes implementing better processes, cross-team coordination and accountability for results. Performance Analysis and Optimization: Work with marketing leadership to analyze both project and broader channel results. Identify areas for optimization and experimentation. This includes channels owned by…
Job: Quantum Metric — Marketing Campaign Manager · 2021-02 – 2022-07 · 1y 5mo — Using B2B marketing strategy to execute marketing campaigns efficiently, measure results, and improve processes. Responsibilities: • Manage a comprehensive marketing campaign calendar, designed to drive revenue growth through regularly scheduled emails, webinars, content promotions, and advertising. • Be the primary user in our Hubspot instance so our marketing campaigns are cohesive, branded, and executed on schedule. • Build email campaigns, landing pages, forms, Salesforce campaigns, and associated workflows to support demand generation and event programs. • Manage and build a robust webinar program to generate new marketing leads, showcasing thought leadership, customer case studies, a…
Job: Homebridge Financial Services, Inc. — Digital Marketing Consultant · 2019-10 – 2020-02 · 4 mo — Manage ongoing Google Ads to include an initial assessment of current performance, optimization of existing campaigns and launching several new campaigns.
Job: Surescripts — Marketing Operations & Digital Consultant · 2019-05 – 2019-11 · 6 mo — Responsible for the infrastructure and procedures that support the marketing department including tools, technology, process improvement, measurement and data governance. Defining the ways in which programs, processes and technology can enable us to deliver strategic, metric-based marketing that drives sales & marketing alignment, and delivers on growth with impactful ROI. Used JIRA for project management. • Data mining • Database clean ups • Saleforce reporting • Salesforce campaign management • Project management
Job: StreetShares NOW HIRING! @ StreetShares.com/careers — Head of Marketing & Brand · 2018-03 – 2019-05 · 1y 2mo — Promoted to Head of Marketing to oversee all marketing operations, strategy and campaigns. • Managed multi-million dollar marketing budget, 2x loan origination from direct marketing channels YoY. • Oversaw the re-platforming of the company website, seeing immediate lifts to overall online presence. • Launched an affiliate marketing program. • Managed internal and external teams (digital, content, operations, customer engagement, and sales). • Managed media outreach and press releases • Established marketing governance and policy
Job: StreetShares NOW HIRING! @ StreetShares.com/careers — Director of Digital Marketing · 2017-09 – 2018-02 · 5 mo — StreetShares is a fintech start-up that provides lending and investment products with a focus on the Veteran community. • Executed go-to-market strategy for the campaign launch of Veteran Business Bonds, the first investment product of its kind. • Managed Salesforce - Hubspot integration. • Transitioned from siloed channel marketing to an integrated approach to include online and offline campaigns. • Oversaw content development, contributing to 126% increase in organic search traffic YoY. • Refreshed email strategy; updated segmentation, instituted regular A/B testing, and increase email send from 1mm to 10mm emails sent while maintain <1% spam rate.
Job: Apex Home Loans, Inc. — Digital Marketing Coordinator · 2016-07 – 2017-09 · 1y 2mo — Managed and executed internal and external digital marketing initiatives.Provided marketing support for the corporate and regional sales teams, receiving a promotion after one year of service. Oversaw a complete website re-design that has since generated over $8.5 mil in loan volume through data driven inbound strategy and lead management with an emphasis on organic SEO and social media advertising. Overview of Duties: • Execute and track initiatives of digital marketing plan • Provide monthly reporting on digital efforts to be shared with team and company leadership • Manage and update websitehosted by Hubspot Oversaw on-page and off-page SEO • Lead efforts to improve organic search engin…
Job: Apex Home Loans, Inc. — Marketing Assistant · 2015-03 – 2016-07 · 1y 4mo — Overview of Duties: • Implement and assist with client retention campaigns, including: mailers, events, and • digital marketing • Assist team with database management • Event planning and execution support • Design collateral and advertisements for sales team • General office administrative duties • Create social media presence and best practices • Establish lead generation and management best practices
Job: Marstudio — Social Media Associate · 2014-02 – 2015-02 · 1y — Curated social media content for a creative digital marketing agency using publishing tool, Hootsuite. Overview of Duties: • Social media strategy and planning • Social media automation • Content management • Creating branded content (ebooks, checklists, etc.)
Job: University of Maryland — Intern · 2010-05 – 2010-08 · 3 mo — Student assistant to the Math Department Chair Overview of Duties: • Answer, screen and transfer inbound phone calls • Receive and direct visitors and students • General clerical duties including photocopying, fax and mailing • Maintain electronic and hard copy filing system • Retrieve documents from filing system • Handle requests for information and data • Prepare and modify documents including correspondence, reports, drafts, memos and emails • Prepare agendas for meetings and prepare schedules • Open, sort and distribute incoming correspondence • Maintain office supply inventories
Job: No-company. (Self-employed.) — Marketing Technology Consultant · unknown – present
Job: Go To Market Engineering — Marketing Technology Consultant · unknown – present
Job: Mike Ollefs — Marketing Technology Consultant · unknown – present
School: Salisbury University — Business Adminstration · 2009 – 2012
School: University of Maryland Eastern Shore — Accounting · 2008 – 2009

Skills

SalesforceautomationMarketing TechnologyData EnrichmentGTM AutomationRevenue OperationsEvent MarketingSocial Media AdvertisingInbound Lead GenerationDigital Marketing MediaSearch AdvertisingAnalytical SkillsMarketing OperationsWeb DevelopmentSEO AuditsConversion OptimizationEmail MarketingData AnalysisSalesforce.com AdministrationMarketing Campaign ManagementSearch Engine Marketing (SEM)Social Media Marketing

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Thomas M.

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