Mark Parsons
Salesforce Alum | Healthcare Channel Go-To Market Executive | Business Development, Strategic Alliances, Cloud Specialist | Crypto, Web3, DePIN Enthusiast | I Help Companies Increase Sales Through Innovative Partnerships
Channel Sales | Strategic Partnerships | Alliances I am a Business Development & Channel Sales leader who drives revenue for innovative medical technology solutions.
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Offering vertical industry expertise and global business experience, I generate new business opportunities by forming networks of value-added resellers and curated partners. I strategically build relationships and offer a verifiable track record of closing major, strategic deals. Successful in managerial leadership roles for NPOs, startups, SMBs, and Fortune 30 corporations, I offer deep knowledge and experience in healthtech, from the Provider, Payer, Life Sciences, and MedTech sectors. I am a healthcare sales veteran and B2B reseller channel expert who understands the challenges, trends, and opportunities in the healthcare market. The added value I bring to the table is my hunter mentality, as well as my player/coach management style. I am a trusted advisor and leader who sets a high-bar when developing and growing the channel sales team, leading them to consistently outperform so they deliver and exceed revenue targets. »»» EXPERTISE »»» ► Channel Sales ► Channel Partner Development ► Strategic Partnerships ► Business Alliances ► Healthcare Information Technology (HIT) ► Medical Technology ► Direct Sales ► Sales Management & Operations ► Business Development ► Product Management ► Solution Selling ► Healthcare Consulting ► Business Planning & Strategy ► Program Management ► Account Management ► SaaS ► Crypto & Bitcoin Mining Enthusiast
GTM Index
- SURESCRIPTSJOB
- Dir, Strategic Mktg1Y 7M
Director, Strategic Marketing / Network Alliance Partner Program
Surescripts
Led the Strategic Marketing function for the Surescripts Network Alliance Partner Program, driving Segment and Channel Marketing strategies that strengthened partner relationships and improved healthcare outcomes.
- PEGASYSTEMSJOB
- Partner GTM Executive, Hea…10M
Partner Go-To-Market Executive, Healthcare
Pegasystems
Responsible for developing and managing a portfolio of technology partners, System Integrators, and ISVs in the Healthcare and Lifesciences markets. This includes Providers, Payers, Pharma, and Med-Tech companies. Responsible for pipeline development, co-selling, GTM/business planning, and quota attainment with strategic partners such as Accenture, E&Y, AWS, Cognizant, Tech Mahindra, Google, KPMG, Virtusa, etc. Key Achievements: ► Executed a partnership agreement with the market-leading Member/Patient engagement platform, resulting in several net-new licensing opportunities with strategic health systems and payers. ► Spearheaded strategic corporate development opportunities. ► Provided…
- WOLTERS KLUWER HEALTHJOB
- Dir, Strategic Partnership…6M
Director, Strategic Partnerships - Clinical Effectiveness (UpToDate)
Wolters Kluwer Health
Managed Strategic Partner strategy, recruitment, and quota attainment in the Provider and Payer segments. This included specialty areas such as Digital Health, Patient Engagement, Digital Therapeutics, Drug Safety, Telemedicine, and Virtual Care.
- SALESFORCEJOB
- Sr. Partner Account Mgr -…2Y 9M
Sr. Partner Account Manager - Health & Life Sciences
Salesforce
I managed Strategic Partners in the Health and Life Sciences markets. I was responsible for all commercial aspects of the partnerships, including sales program development, sales enablement, and partner quota achievement. Key Achievements: ► Quota Attainment: Achiever's Club -> 2019 (107%) and 2020 (> 400%) ► Brought several new apps to market in the Life Sciences sector, including Pharmacovigilance, Clinical Trials Management Systems, Quality Management Systems, and Gene Cell Therapy Management. ► Managed the 2nd largest ISV Partner in the Salesforce AppExchange ecosystem. ► Spearheaded strategic corporate development opportunities.
- PATHOS HEALTHJOB
- Strategic Advisor » Busine…3M
Strategic Advisor » Business Planning & Strategy | Business Development | Medical Sales
Pathos Health
Provided strategic advice to the senior leadership regarding growth opportunities. My role centered on identifying optimal markets, prioritize target companies, and coordinate contacts with qualified potential buyers.
- HEALTHWISEJOB
- Sr Dir, Partner Developmen…10Y 1M
Sr Director, Partner Development » Channel Sales | Strategic Partnerships | Business Planning
Healthwise
I principally guided corporate channel strategy for emerging markets, technologies, and go-to-market opportunities, and my role also encompassed sales program development, and partner quota achievement. I led a high-performing team of partner business managers and account executives. Additionally, I oversaw Salesforce CRM inputs to ensure forecasting accuracy. Key Achievements: ► Delivered 25% compound annual growth rate (CAGR) during tenure, largely by defining partner-specific quotas and executing effective indirect sales strategies. ► Skyrocketed reseller base 600% by analyzing business opportunities, negotiating contracts, and closing deals. ► Accelerated channel revenue from 11% to…
- HPJOB
- Sales Mgr » BD9Y 7M
Sales Manager » Business Development | Sales Operations | Program Management
HP
- HILL-ROMJOB
- Product Mgr6Y 11M
Product Manager | Sales Engineer » Direct Sales | Solution Selling | Medical Technology
Hill-Rom Co.
- Job: Surescripts — Director, Strategic Marketing / Network Alliance Partner Program · 2023-04 – 2024-11 — Led the Strategic Marketing function for the Surescripts Network Alliance Partner Program, driving Segment and Channel Marketing strategies that strengthened partner relationships and improved healthcare outcomes.
- Job: Pegasystems — Partner Go-To-Market Executive, Healthcare · 2022-05 – 2023-03 — Responsible for developing and managing a portfolio of technology partners, System Integrators, and ISVs in the Healthcare and Lifesciences markets. This includes Providers, Payers, Pharma, and Med-Tech companies. Responsible for pipeline development, co-selling, GTM/business planning, and quota attainment with strategic partners such as Accenture, E&Y, AWS, Cognizant, Tech Mahindra, Google, KPMG, Virtusa, etc. Key Achievements: ► Executed a partnership agreement with the market-leading Member/Patient engagement platform, resulting in several net-new licensing opportunities with strategic health systems and payers. ► Spearheaded strategic corporate development opportunities. ► Provided…
- Job: Wolters Kluwer Health — Director, Strategic Partnerships - Clinical Effectiveness (UpToDate) · 2021-11 – 2022-05 — Managed Strategic Partner strategy, recruitment, and quota attainment in the Provider and Payer segments. This included specialty areas such as Digital Health, Patient Engagement, Digital Therapeutics, Drug Safety, Telemedicine, and Virtual Care.
- Job: Salesforce — Sr. Partner Account Manager - Health & Life Sciences · 2019-01 – 2021-10 — I managed Strategic Partners in the Health and Life Sciences markets. I was responsible for all commercial aspects of the partnerships, including sales program development, sales enablement, and partner quota achievement. Key Achievements: ► Quota Attainment: Achiever's Club -> 2019 (107%) and 2020 (> 400%) ► Brought several new apps to market in the Life Sciences sector, including Pharmacovigilance, Clinical Trials Management Systems, Quality Management Systems, and Gene Cell Therapy Management. ► Managed the 2nd largest ISV Partner in the Salesforce AppExchange ecosystem. ► Spearheaded strategic corporate development opportunities.
- Job: Pathos Health — Strategic Advisor » Business Planning & Strategy | Business Development | Medical Sales · 2018-10 – 2019-01 — Provided strategic advice to the senior leadership regarding growth opportunities. My role centered on identifying optimal markets, prioritize target companies, and coordinate contacts with qualified potential buyers.
- Job: Healthwise — Sr Director, Partner Development » Channel Sales | Strategic Partnerships | Business Planning · 2008-08 – 2018-09 — I principally guided corporate channel strategy for emerging markets, technologies, and go-to-market opportunities, and my role also encompassed sales program development, and partner quota achievement. I led a high-performing team of partner business managers and account executives. Additionally, I oversaw Salesforce CRM inputs to ensure forecasting accuracy. Key Achievements: ► Delivered 25% compound annual growth rate (CAGR) during tenure, largely by defining partner-specific quotas and executing effective indirect sales strategies. ► Skyrocketed reseller base 600% by analyzing business opportunities, negotiating contracts, and closing deals. ► Accelerated channel revenue from 11% to…
- Job: Hill-Rom Co. — Product Manager | Sales Engineer » Direct Sales | Solution Selling | Medical Technology · 1993-01 – 1999-12
- Job: HP — Sales Manager » Business Development | Sales Operations | Program Management · 1999-01 – 2008-08
- School: Miami University — BS, Mass Communications
- School: Xavier University - School of Business Administration — MBA, Business Administration and Management
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