Vikas Pareek

GTM Engineer | Building AI-native GTM systems | Ex-Freshworks, Atlan

Everstageex-SocialCopsex-Freshworks

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Hi there, I’m a GTM Engineer building AI-native GTM systems that turn buyer signals, customer data, and revenue workflows into repeatable pipelines for B2B SaaS

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I started my career in analytics, consulting for Fortune 500 pharma companies before transitioning into B2B SaaS at Freshworks. There, I specialized in enterprise marketing analytics and later moved into growth, applying a data-driven experimentation approach across the website to run 70+ tests that contributed to $1M+ in incremental After ~4 years at Freshworks, I moved on to Atlan where I worked at the intersection of data, GTM strategy, and revenue — but more importantly, it’s where I deeply learned how AI can meaningfully impact business workflows and execution. I built 20+ AI-powered workflows and 40+ dashboards using tools like n8n, Claude Code, and Snowflake, helping create scalable systems across marketing, analytics, and GTM Today, I work as a GTM Engineer focused on building repeatable, AI-native marketing and revenue engines. My day-to-day involves using Claude Code, dev, n8n, Snowflake, HubSpot, and modern AI tooling to automate workflows, improve GTM execution, and generate scalable My work focuses on the systems behind scalable GTM: buyer-signal capture, account prioritization, outbound automations, pipeline hygiene, automation guardrails, and measurement. The goal is simple: help revenue teams spend less time stitching tools together and more time acting on the right I write about what I’m building, what breaks, and the practical lessons from using AI in real GTM If you’re building an AI-native GTM motion for a B2B SaaS team, feel free to connect.