Vikas Pareek

About

Hi there, I’m a GTM Engineer building AI-native GTM systems that turn buyer signals, customer data, and revenue workflows into repeatable pipelines for B2B SaaS teams.I started my career in analytics, consulting for Fortune 500 pharma companies before transitioning into B2B SaaS at Freshworks. There, I specialized in enterprise marketing analytics and later moved into growth, applying a data-driven experimentation approach across the website to run 70+ tests that contributed to $1M+ in incremental ARR.After ~4 years at Freshworks, I moved on to Atlan where I worked at the intersection of data, GTM strategy, and revenue — but more importantly, it’s where I deeply learned how AI can meaningfully impact business workflows and execution. I built 20+ AI-powered workflows and 40+ dashboards using tools like n8n, Claude Code, and Snowflake, helping create scalable systems across marketing, analytics, and GTM operations.Today, I work as a GTM Engineer focused on building repeatable, AI-native marketing and revenue engines. My day-to-day involves using Claude Code, trigger.dev, n8n, Snowflake, HubSpot, and modern AI tooling to automate workflows, improve GTM execution, and generate scalable pipeline.My work focuses on the systems behind scalable GTM: buyer-signal capture, account prioritization, outbound automations, pipeline hygiene, automation guardrails, and measurement. The goal is simple: help revenue teams spend less time stitching tools together and more time acting on the right opportunities.I write about what I’m building, what breaks, and the practical lessons from using AI in real GTM workflows.If you’re building an AI-native GTM motion for a B2B SaaS team, feel free to connect.

Company history

1. 
   Freshworks Inc. (formerly Freshdesk)Lead Growth Analyst2023-07 – 2025-06 · 1y 11mo
2. 
   AtlanGrowth Analytics Lead2025-06 – 2026-03 · 9 mo
3. 
   ZoomRx Inc.Associate Consultant - Business Analysis 2019-10 – 2020-01 · 3 mo
4. 
   EverstageGTM Engineer2026-04 – present · 4 mo
5. 
   Freshworks Inc. (formerly Freshdesk)Senior Marketing Analyst2021-01 – 2022-07 · 1y 6mo
6. 
   ZoomRx Inc.Associate - Business Analysis 2018-04 – 2019-09 · 1y 5mo
7. 
   Freshworks Inc. (formerly Freshdesk)Lead Marketing Analyst 2022-07 – 2023-07 · 1y
8. 
   ZoomRx Inc.Associate Consultant - Data Science 2020-01 – 2021-01 · 1y

Skills

No playbooks indexed for this profile yet.