Theresa Sun

Specialist, Integrated Ad Sales Marketing

Discovery Inc

Sep 2014 – May 201620 months

Marketing Solutions Analyst

NBCUniversal

Jan – Aug 20147 months

• Helped create custom added value opportunities within programming in response to advertiser RFPs • Managed feature inventory for games across NHL, Premier League and Tour de France coverage • Compiled sponsor details for production and oversee the execution of promised elements within games and events • Designed advertiser-specific custom mock-ups and presentation materials using Photoshop for sales proposals • Clipped features and commercials to showcase the on-air execution of added-value elements to deliver to sponsors • Built relationships with agency and client contacts to ensure efficient execution of all marketing elements • Oversaw the allocation of invoices to different budgets t…

Marketing Solutions Associate

NBCUniversal

Sep 2012 – Jan 201416 months

Domestic & International Promotions and Licensing Intern

Sony Pictures Entertainment

Sep 2011 – Jun 20129 months

• Updated and maintained weekly promotions status reports on international partner tie-ins for Columbia Pictures titles • Researched and prepared competitive analysis reports of other studios’ promotions and licensing campaigns • Created pitch presentations to partners for promotional opportunities: e.g. Men in Black Collection • Developed promotions strategies to be used by international offices to pitch partners in their regions • Designed presentation themes and promotional concepts in Photoshop using each film’s approved creative assets • Assembled campaign wrap reports that summarize worldwide promotional activity on films after the release

Promotions Manager

UCLA Radio

Apr 2010 – Jun 201226 months

• Fostered relations with businesses for giveaways, event coverage and sponsorships: e.g. CMJ, Sennheiser, NFLPA, Blackberry • Acted as a key leader in developing station marketing strategies, while directing and supervising other staff members • Wrote press releases and blog posts for giveaways • Generated online traffic through website and social media sites • Created and maintained a media kit and garner press for the station • Increased station organization substantially and raised student awareness and donations

Assistant

National Center for History in the Schools

Oct 2009 – Jun 201232 months

• Edited, reviewed and designed books to be used as teaching units • Coordinated book orders, handled payments and invoices • Designed and added content to the website and online shopping catalog; manage social media accounts • Executed daily administrative duties with excellent organizational skills and professional phone & e-mail etiquette

Promotions and Partnerships Intern

Disney ABC Television Group

Jun 2010 – Sep 201115 months

• Brainstormed and established partnership opportunities for shows like LIVE! With Regis and Kelly and Who Wants to Be a Millionaire • Tracked all promotions on shows for periodic updates to partners, including clipping and editing videos of promotions • Constructed digital media plans/placements and facilitated billing for monthly impressions, including forecasting and tracking • Created proposals and post kits for on-air and online elements for clients: e.g. Amazon, Zappos, Eucerin • Pitched and closed trade deals with brands like Sleep to Live, Seychelles, and Furnish-a-Future • Pitched, closed and facilitated production of a paid deal with Welch’s for Live with Regis and Kelly, with lit…

Sales Intern

Interscope Records

Jan – Mar 20102 months

• Calculated sales fluctuations for analysis and identified up and down markets • Pulled and manufactured sales reports for digital, mobile and traditional products • Created and committed funds to various accounts for marketing purposes • Performed administrative duties with diligence and little supervision