Julio Morel
Business Builder | Revenue Leader | Advertising, Video & Retail Media | GTM Strategy | Product Commercialization | Enterprise Growth
AmazonThroughout my career, I've been fortunate to do the work I enjoy most—building From launching NBCUniversal's first Programming Research department, to creating new revenue streams at Univision, to helping build Amazon's
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S. Spanish Advertising business and leading the international commercialization of Amazon Shopping Videos, I've consistently been asked to build organizations, commercialize new capabilities, and accelerate growth in emerging Over the past 25 years, I've led organizations ranging from new commercial teams to regional sales organizations responsible for more than $250MM in annual revenue. I've built revenue organizations from the ground up, developed enterprise go-to-market strategies, commercialized new advertising products, and partnered across Product, Marketing, Legal, Insights, and Measurement to bring innovative solutions to My experience spans advertising technology, video advertising, retail media, streaming, commerce media, multicultural marketing, and enterprise sales across North America and international What motivates me most is building—whether that's a business, a commercial strategy, a team, or a new capability. I enjoy solving ambiguous problems, developing leaders, and creating scalable revenue engines that drive long-term growth.
GTM Index
- AMAZONJOB
- Senior GTM Lead1Y 8M
Senior GTM Lead | Head of International Sales, Amazon Shopping Videos
Amazon
- Sr. GTM Lead, Video Advert…8M
Sr. GTM Lead, Video Advertising – U.S. Spanish & LATAM Expansion
Amazon
- Head of CPG & Grocery Sale…4Y 4M
Head of CPG & Grocery Sales, Amazon US Spanish Ads
Amazon
- UNIVISIONJOB
- VP, Multimedia Sales8Y 4M
Vice President, Multimedia Sales
Univision
- National Sales Mgr - KMEX/…3Y 3M
National Sales Manager - KMEX/KFTR Los Angeles
Univision
- NBCUNIVERSALJOB
- Dir of National Sales/Sout…4Y 6M
Director of National Sales/Southeast Region - Telemundo/NBC Station Sales
NBCUniversal
- TELEMUNDOJOB
- Dir of Programming Research3Y 11M
Director of Programming Research
Telemundo
- Job: Univision — National Sales Manager - KMEX/KFTR Los Angeles · 2008-06 – 2011-09
- Job: Amazon — Senior GTM Lead | Head of International Sales, Amazon Shopping Videos · 2024-12 – present
- Job: NBCUniversal — Director of National Sales/Southeast Region - Telemundo/NBC Station Sales · 2003-12 – 2008-06
- Job: Amazon — Sr. GTM Lead, Video Advertising – U.S. Spanish & LATAM Expansion · 2024-04 – 2024-12
- Job: Univision — Vice President, Multimedia Sales · 2011-09 – 2020-01
- Job: Amazon — Head of CPG & Grocery Sales, Amazon US Spanish Ads · 2020-01 – 2024-05
- Job: Telemundo — Director of Programming Research · 2000-01 – 2003-12
Skills
Playbooks
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Amazon Web Services (AWS)