Julio Morel
Business Builder | Revenue Leader | Advertising, Video & Retail Media | GTM Strategy | Product Commercialization | Enterprise Growth
AmazonThroughout my career, I've been fortunate to do the work I enjoy most—building From launching NBCUniversal's first Programming Research department, to creating new revenue streams at Univision, to helping build Amazon's
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S. Spanish Advertising business and leading the international commercialization of Amazon Shopping Videos, I've consistently been asked to build organizations, commercialize new capabilities, and accelerate growth in emerging Over the past 25 years, I've led organizations ranging from new commercial teams to regional sales organizations responsible for more than $250MM in annual revenue. I've built revenue organizations from the ground up, developed enterprise go-to-market strategies, commercialized new advertising products, and partnered across Product, Marketing, Legal, Insights, and Measurement to bring innovative solutions to My experience spans advertising technology, video advertising, retail media, streaming, commerce media, multicultural marketing, and enterprise sales across North America and international What motivates me most is building—whether that's a business, a commercial strategy, a team, or a new capability. I enjoy solving ambiguous problems, developing leaders, and creating scalable revenue engines that drive long-term growth.
GTM Index
- AMAZONJOB
- Senior GTM Lead1Y 10M
Senior GTM Lead | Head of International Sales, Amazon Shopping Videos
Amazon
Driving the global commercialization of Amazon Shopping Videos across the UK, Germany, France, Italy, Spain, Canada, and Japan. Responsible for developing the international go-to-market strategy, building the commercial organization, and driving enterprise adoption of Amazon's shoppable video advertising solution. Partner closely with Product, Business Development, Marketing, and regional leadership to align product capabilities with market demand, accelerate advertiser adoption, and shape the international commercialization strategy. Launched the First Movers program with leading global brands to establish early category demand and build a scalable foundation for international growth.
- Sr. GTM Lead, Video Advert…8M
Sr. GTM Lead, Video Advertising – U.S. Spanish & LATAM Expansion
Amazon
Selected to build Amazon's Video Sales Specialist function for the U.S. Spanish Ads business, establishing the go-to-market strategy for Amazon's expanding video advertising portfolio. Partnered across Product, Marketing, Ad Policy, and Legal to support the launch of Prime Video Ads while developing commercial positioning, sales materials, and seller enablement for the U.S. and Brazil sales teams, helping accelerate regional video monetization.
- Head of CPG & Grocery Sale…4Y 4M
Head of CPG & Grocery Sales, Amazon US Spanish Ads
Amazon
Founding member of Amazon's U.S. Spanish Advertising business, building the commercial organization from the ground up and leading Sales, Account Management, and Insights across the CPG and Grocery verticals. Built and developed a high-performing cross-functional organization while partnering across Product, Marketing, Legal, Measurement, and Insights to commercialize new advertising capabilities, shape enterprise go-to-market strategy, and accelerate adoption among Fortune 500 advertisers. Helped establish U.S. Spanish Advertising as one of Amazon Ads' fastest-growing businesses through new audience innovation, enterprise partnerships, and scalable commercial strategy.
- UNIVISIONJOB
- VP, Multimedia Sales8Y 4M
Vice President, Multimedia Sales
Univision
Promoted to lead Univision's Southeast and Texas multimedia business, overseeing cross-platform advertising across linear television, digital media, and emerging video solutions. Directed regional commercial strategy, enterprise client partnerships, and the development of high-performing sales organizations across the Southeast and Texas. Partnered with executive leadership to identify new commercial opportunities, expand cross-platform offerings, and develop monetization strategies for strategic content initiatives. Built long-term partnerships with leading national advertisers through audience-driven solutions and integrated marketing programs. Built high-performing teams, strengthened…
- National Sales Mgr - KMEX/…3Y 3M
National Sales Manager - KMEX/KFTR Los Angeles
Univision
Led a geographically distributed national sales organization supporting Univision's flagship television stations, partnering across Sales, Programming, and Marketing to strengthen enterprise partnerships and expand integrated advertising opportunities. Developed sales strategies, pricing approaches, and sponsorship solutions that helped position Univision as a strategic marketing partner for leading national brands while building a collaborative, performance-focused sales culture.
- NBCUNIVERSALJOB
- Dir of National Sales/Sout…4Y 6M
Director of National Sales/Southeast Region - Telemundo/NBC Station Sales
NBCUniversal
Promoted to lead a 13-person team tasked with developing regional sales strategy and maintaining key agency relationships across a multi-market portfolio of stations. Developed integrated sponsorships and cross-platform advertising solutions for national brands. Played a key role in packaging and monetizing premium inventory across broadcast and digital channels.
- TELEMUNDOJOB
- Dir of Programming Research3Y 11M
Director of Programming Research
Telemundo
Built and led the organization's first programming research function. Advised senior leadership and c-suite on audience insights; programming strategy, and content performance. Partnered with programming and marketing teams to inform scheduling, promotional strategy, and monetization decisions.
- Job: Univision — National Sales Manager - KMEX/KFTR Los Angeles · 2008-06 – 2011-09 · 3y 3mo — Led a geographically distributed national sales organization supporting Univision's flagship television stations, partnering across Sales, Programming, and Marketing to strengthen enterprise partnerships and expand integrated advertising opportunities. Developed sales strategies, pricing approaches, and sponsorship solutions that helped position Univision as a strategic marketing partner for leading national brands while building a collaborative, performance-focused sales culture.
- Job: Amazon — Senior GTM Lead | Head of International Sales, Amazon Shopping Videos · 2024-12 – present · 1y 8mo — Driving the global commercialization of Amazon Shopping Videos across the UK, Germany, France, Italy, Spain, Canada, and Japan. Responsible for developing the international go-to-market strategy, building the commercial organization, and driving enterprise adoption of Amazon's shoppable video advertising solution. Partner closely with Product, Business Development, Marketing, and regional leadership to align product capabilities with market demand, accelerate advertiser adoption, and shape the international commercialization strategy. Launched the First Movers program with leading global brands to establish early category demand and build a scalable foundation for international growth.
- Job: NBCUniversal — Director of National Sales/Southeast Region - Telemundo/NBC Station Sales · 2003-12 – 2008-06 · 4y 6mo — Promoted to lead a 13-person team tasked with developing regional sales strategy and maintaining key agency relationships across a multi-market portfolio of stations. Developed integrated sponsorships and cross-platform advertising solutions for national brands. Played a key role in packaging and monetizing premium inventory across broadcast and digital channels.
- Job: Amazon — Sr. GTM Lead, Video Advertising – U.S. Spanish & LATAM Expansion · 2024-04 – 2024-12 · 8 mo — Selected to build Amazon's Video Sales Specialist function for the U.S. Spanish Ads business, establishing the go-to-market strategy for Amazon's expanding video advertising portfolio. Partnered across Product, Marketing, Ad Policy, and Legal to support the launch of Prime Video Ads while developing commercial positioning, sales materials, and seller enablement for the U.S. and Brazil sales teams, helping accelerate regional video monetization.
- Job: Univision — Vice President, Multimedia Sales · 2011-09 – 2020-01 · 8y 4mo — Promoted to lead Univision's Southeast and Texas multimedia business, overseeing cross-platform advertising across linear television, digital media, and emerging video solutions. Directed regional commercial strategy, enterprise client partnerships, and the development of high-performing sales organizations across the Southeast and Texas. Partnered with executive leadership to identify new commercial opportunities, expand cross-platform offerings, and develop monetization strategies for strategic content initiatives. Built long-term partnerships with leading national advertisers through audience-driven solutions and integrated marketing programs. Built high-performing teams, strengthened…
- Job: Amazon — Head of CPG & Grocery Sales, Amazon US Spanish Ads · 2020-01 – 2024-05 · 4y 4mo — Founding member of Amazon's U.S. Spanish Advertising business, building the commercial organization from the ground up and leading Sales, Account Management, and Insights across the CPG and Grocery verticals. Built and developed a high-performing cross-functional organization while partnering across Product, Marketing, Legal, Measurement, and Insights to commercialize new advertising capabilities, shape enterprise go-to-market strategy, and accelerate adoption among Fortune 500 advertisers. Helped establish U.S. Spanish Advertising as one of Amazon Ads' fastest-growing businesses through new audience innovation, enterprise partnerships, and scalable commercial strategy.
- Job: Telemundo — Director of Programming Research · 2000-01 – 2003-12 · 3y 11mo — Built and led the organization's first programming research function. Advised senior leadership and c-suite on audience insights; programming strategy, and content performance. Partnered with programming and marketing teams to inform scheduling, promotional strategy, and monetization decisions.
- School: Florida International University - College of Business — Masters of Science (M.S.), Marketing
- School: Governors State University — Bachelor of Arts - BA, Interdisciplinary Studies, General
Skills
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