Daniel Snell

About

Growth engineer with deep marketing roots and 15 years turning technical execution into revenue across SaaS and ecommerce. Seven acquisitions (Moovweb, Limelight Networks, Heroku, Shipt), brands like Tile and Hotel Tonight, millions in ad spend managed, high-growth cold email campaigns architected, and growth systems built from traction to exit. What this looks like in practice: Strategy, design, and engineering combined to build things that convert users, investors, or partners. High-converting pages that look professional because they are professional. Pitch decks that close rounds. Growth systems that scale efficiently without burning cash. WordPress is the specialty because it's the biggest market and allows for speed, but the work extends across Laravel, Astro, Next.js, Shopify themes, and Ghost—whatever the business problem requires. For WordPress specifically: Gutenberg with Timber, Tailwind, and modern tooling to create maintainable, high-performance systems that pass Core Web Vitals every time. The kind of work: High-potential growth companies. Startups and established businesses that are good long-term bets. Multi-faceted and focused on building with purpose. Whether it's perfecting the pitch for investors, converting users at scale, or architecting the technical foundation for the next phase of growth. Why it works: Experience from owning and selling businesses informs what actually matters when growing, raising, or exiting. Every page is optimized for conversion, every system is built to scale, and every deliverable moves the business forward. The optimization is for your success, not billable hours. Everything gets documented, teams get trained, and solutions compound over time. Let's build something that works.

Company history

1. 
   EdgioDeveloper Relations and Growth2021-11 – 2023-02 · 1y 3mo
2. 
   WayWiser.LifeGrowth Engineer2019-11 – 2021-09 · 1y 10mo
3. 
   Layer0Head of Growth2021-01 – 2021-11 · 10 mo
4. L
   LiveCanvasCommunity Manager2023-01 – 2024-08 · 1y 7mo
5. 
   Limelight NetworksGlobal Director of Demand Generation2021-09 – 2021-11 · 2 mo
6. 
   TrepicGrowth Engineer2017-01 – 2021-09 · 4y 8mo
7. 
   EdgioHead of Demand Generation2021-04 – 2021-11 · 7 mo
8. U
   Umbral.aiLead AI Engineer2023 – present · 3y 7mo
9. W
   WooThatsFast.comPerformance Specialist2023-01 – present · 3y 7mo
10. 
    ThisWay GlobalHead Of Engineering2017-08 – 2021-09 · 4y 1mo
11. B
    Broke.devGTM Engineering Consultant2012-01 – present · 14y 7mo

Skills

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