Daniel Snell

Full Stack GTM Engineer and UI UX Designer

Austin1.5k followers
Broke.devex-Edgioex-WayWiser.Life

Growth engineer with deep marketing roots and 15 years turning technical execution into revenue across SaaS and ecommerce.

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Seven acquisitions (Moovweb, Limelight Networks, Heroku, Shipt), brands like Tile and Hotel Tonight, millions in ad spend managed, high-growth cold email campaigns architected, and growth systems built from traction to exit. What this looks like in practice: Strategy, design, and engineering combined to build things that convert users, investors, or partners. High-converting pages that look professional because they are professional. Pitch decks that close rounds. Growth systems that scale efficiently without burning cash. WordPress is the specialty because it's the biggest market and allows for speed, but the work extends across Laravel, Astro, js, Shopify themes, and Ghost—whatever the business problem requires. For WordPress specifically: Gutenberg with Timber, Tailwind, and modern tooling to create maintainable, high-performance systems that pass Core Web Vitals every time. The kind of work: High-potential growth companies. Startups and established businesses that are good long-term bets. Multi-faceted and focused on building with purpose. Whether it's perfecting the pitch for investors, converting users at scale, or architecting the technical foundation for the next phase of growth. Why it works: Experience from owning and selling businesses informs what actually matters when growing, raising, or exiting. Every page is optimized for conversion, every system is built to scale, and every deliverable moves the business forward. The optimization is for your success, not billable hours. Everything gets documented, teams get trained, and solutions compound over time. Let's build something that works.

Career Timeline

JobSchool

GTM Index

  1. UMBRAL.AIJOB
    1. Lead AI Eng
      3Y 9M
  2. WOOTHATSFAST.COMJOB
    1. Performance Specialist
      3Y 9M
  3. BROKE.DEVJOB
    1. GTM Eng Consultant
      14Y 9M
  4. LIVECANVASJOB
    1. Community Mgr
      1Y 7M
  5. EDGIOJOB
    1. Developer Relations and Gr…
      1Y 3M
    2. Head of Demand Generation
      7M
  6. LAYER0JOB
    1. Head of Growth
      10M
  7. LIMELIGHT NETWORKSJOB
    1. Global Dir of Demand Gener…
      2M
  8. WAYWISER.LIFEJOB
    1. Growth Eng
      1Y 10M
  9. TREPICJOB
    1. Growth Eng
      4Y 8M
  10. THISWAY GLOBALJOB
    1. Head Of Eng
      4Y 1M
  11. UDACITYSCHOOL
    1. Software Eng, Computer Sof…
      6M

Time in market 14Y 9MOpen 3Closed 9Stints 12

gtmindex.io/p/thegrowthguy

  1. Job: Edgio — Developer Relations and Growth · 2021-11 – 2023-02 · 1y 3mo
  2. Job: WayWiser.Life — Growth Engineer · 2019-11 – 2021-09 · 1y 10mo
  3. Job: Layer0 — Head of Growth · 2021-01 – 2021-11 · 10 mo
  4. Job: LiveCanvas — Community Manager · 2023-01 – 2024-08 · 1y 7mo
  5. Job: Limelight Networks — Global Director of Demand Generation · 2021-09 – 2021-11 · 2 mo
  6. Job: Trepic — Growth Engineer · 2017-01 – 2021-09 · 4y 8mo
  7. Job: Edgio — Head of Demand Generation · 2021-04 – 2021-11 · 7 mo
  8. Job: Umbral.ai — Lead AI Engineer · 2023 – present · 3y 7mo — Full Stack Engineer and N8N Specialist for Automation and Agentic workflowss.
  9. Job: WooThatsFast.com — Performance Specialist · 2023-01 – present · 3y 7mo — Performance Engineering and Infrastructure for Woocommerce.
  10. Job: ThisWay Global — Head Of Engineering · 2017-08 – 2021-09 · 4y 1mo
  11. Job: Broke.dev — GTM Engineering Consultant · 2012-01 – present · 14y 7mo
  12. School: Udacity — Software Engineering, Computer Software Engineering · 2015-01 – 2015-07

Skills

sqlGTMUIUXDatabasesFrontendData WarehousingAnalyticsMarketing opsProduct MarketingDemand GenerationEmail MarketingFacebook AdvertisingMobile MarketingSaaS MarketingProspectingLead Lifecycle ManangementSocial MediaSearch Engine Marketing (SEM)Business DevelopmentAccount Management

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