Cassandra Anderson
Together We Win! Your Partner in Strategic Growth!
Together We Win! It's more than just a personal motto, it's how I approach every aspect of my life.
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Whether it's building a sales team, creating a partner program, bringing a sales-focused approach to revenue operations, providing strategic leadership in a purpose-driven organization with a mission and vision for growth, volunteering, or just being a friend and neighbor, I know we will go farther together! Together we will deliver creative problem-solving, and servant leadership to create extraordinary performance, enthusiastic customer-focused programs, and exceed our goals, all while building strong, caring, cross-functional teams who have fun winning!
GTM Index
- CONNEXE,JOB
- Chief Revenue Officer9Y 7M
Chief Revenue Officer
CONNEXE, LLC.
Connexe LLC offers fractional CRO, Channel Chief, and sales services to help businesses overcome the challenges of sales and accelerate revenue growth. I bring a wealth of experience in: Strategic Sales Leadership: Developing and executing innovative sales strategies that have led to substantial revenue growth, from $0 to $15M, $60M to $100M and $100M to $350M. Alleviating Founder-Led Sales: I build and empower high-performing sales teams, implement custom sales methodologies that can increase win rates by 75%, and create scalable channel programs from the ground up. Direct Sales Excellence: With a consistent track record of exceeding quotas and achieving President's Club status, I have…
- THE PAUL BRAMSON COMPANIESJOB
- GTM Architect & Advisor6Y 11M
GTM Architect & Advisor
The Paul Bramson Companies
- INTELLIGENT TECHNICAL SOLUTIONSJOB
- VP Sales, Sierra Pacific1Y 1M
VP Sales, Sierra Pacific
Intelligent Technical Solutions
Driving business growth and mitigating risk as a Strategic Partner at Intelligent Technical Solutions (ITS). I align technology strategy with fiscal goals, ensuring 24/7/365 security and compliance (HIPAA, NIST, FTC, HIPAA, CMMC) to transform IT from an expense to a competitive advantage.
- DRIPSJOB
- VP, Rev Ops, Solution Cons…1Y 11M
VP, Rev Ops, Solution Consulting, Channel Sales
Drips
AI Tech-Enabled Managed Service. Enterprise SaaS for Healthcare Payers and P&C Carriers. Led RevOps, Solution Consulting, Business Development, and created a Channel Program. • Increase Enterprise Sales 53% YoY, Improve GRR 22PP, Improve NRR 34PP • Implemented outsourced business development team and increased appointment setting 122% • Owned Solution Consulting functionality, pivoted to pre-sales only, contributing to increased enterprise sales and win-rate • Created Channel Program, added 2 TSDs, and 23 active partners, $6M in Pipeline 1st 6-months • Designed custom sales methodology (The Drips Sales Way) • Decrease time to close 45%, increased win rate 75%
- OPTIMOVEJOB
- VP, Global Revenue Operati…1Y
VP, Global Revenue Operations & Enablement
Optimove
B2B2C Multi-Channel CDP Marketing Platform. Led RevOps, Sales Enablement, and L&D ● Implemented custom sales and demonstration methodologies, increasing win-rates 7PP ● Enabled enterprise sales and account managers new processes adoption, increasing pipeline 38PP ● Optimized revenue processes to improve sales and seller experience, HubSpot optimization Methodologies: Paul Bramson Selling Like a Pro, and Demo2Win! Technologies: HubSpot, DealHub, PowerBI, Gong, Sales Navigator, ZoomInfo SalesOS, Absorb LMS
- RINGCENTRALJOB
- Sr. Dir, Partner Strategy…2M
Sr. Director, Partner Strategy & Operations
RingCentral
Short-term engagement; restructured team and moved to channel leadership to save nearly $500K year, and protect team in 2022 year-end RIF
- NEXTIVAJOB
- Sr. Dir of Sales Operations4Y 6M
Sr. Director of Sales Operations
Nextiva
Creating tools and sharing best practices to empower sales and contribute to the rapid growth of Nextiva. Responsible for growing and developing a team of Business Development Reps Support the Account Management contract conversion process Build and roll-out new tools to improve sales productivity Hire ideal team players and coach them to their potential Teamwork - modeling team behavior and growing in all critical areas of the ideal team player; humility, hunger, and smarts (emotional intelligence)
- ENVIROSURE SOLUTIONS,JOB
- Chief Operation Officer (C…7M
Chief Operation Officer (Consulting)
Envirosure Solutions, LLC
As a consultant, on a short-term contract to allow the CEO a needed leave of absence, I worked as the contracted COO for Envirosure. I had an awesome opportunity to make big changes in a short time to procedures and processes that will make a strategic difference in growing this consulting firm. The firm is a mid-size Environmental Health and Safety Compliance Consulting firm. Their clients can be small business who care about their compliance, where it doesn't make sense to have a full-time EHS staff person; or a large company who wants to have an outside expert ensure their EHS team is doing a great job and protecting our earth, our neighbors, and the birds and bunnies! Projects I work…
- CREXENDO BUSINESS SOLUTIONSJOB
- VP, Channel, Sales Operati…3Y 8M
Vice President, Channel, Sales Operations, Marketing
Crexendo Business Solutions
"Everyone Wins!" What does that mean? It means continually creating new opportunities for Crexendo Partners to succeed for their business and their customers. It means supporting customers to experience the improved productivity and cost savings Crexendo's Cloud Telephone System enables. It means Crexendo employees feel heard, are enrolled in the possibility their contributions matter, and they are part of the big picture! Only when our customers, partners, and team members are winning, will Crexendo win. So in two words, my job is "we win!" Key Responsibilities: - Sales Enablement for direct and channel sales teams - Sales Playbook - creating, developing, and automating - Salesforce.c…
- SHORETELJOB
- Area Sales Mgr1Y 11M
Area Sales Manager
ShoreTel
- Job: ShoreTel — Area Sales Manager · 2011-08 – 2013-07 · 1y 11mo
- Job: RingCentral — Sr. Director, Partner Strategy & Operations · 2022-05 – 2022-07 · 2 mo — Short-term engagement; restructured team and moved to channel leadership to save nearly $500K year, and protect team in 2022 year-end RIF
- Job: Envirosure Solutions, LLC — Chief Operation Officer (Consulting) · 2017-04 – 2017-11 · 7 mo — As a consultant, on a short-term contract to allow the CEO a needed leave of absence, I worked as the contracted COO for Envirosure. I had an awesome opportunity to make big changes in a short time to procedures and processes that will make a strategic difference in growing this consulting firm. The firm is a mid-size Environmental Health and Safety Compliance Consulting firm. Their clients can be small business who care about their compliance, where it doesn't make sense to have a full-time EHS staff person; or a large company who wants to have an outside expert ensure their EHS team is doing a great job and protecting our earth, our neighbors, and the birds and bunnies! Projects I work…
- Job: Crexendo Business Solutions — Vice President, Channel, Sales Operations, Marketing · 2013-07 – 2017-03 · 3y 8mo — "Everyone Wins!" What does that mean? It means continually creating new opportunities for Crexendo Partners to succeed for their business and their customers. It means supporting customers to experience the improved productivity and cost savings Crexendo's Cloud Telephone System enables. It means Crexendo employees feel heard, are enrolled in the possibility their contributions matter, and they are part of the big picture! Only when our customers, partners, and team members are winning, will Crexendo win. So in two words, my job is "we win!" Key Responsibilities: - Sales Enablement for direct and channel sales teams - Sales Playbook - creating, developing, and automating - Salesforce.c…
- Job: CONNEXE, LLC. — Chief Revenue Officer · 2017-03 – present · 9y 5mo — Connexe LLC offers fractional CRO, Channel Chief, and sales services to help businesses overcome the challenges of sales and accelerate revenue growth. I bring a wealth of experience in: Strategic Sales Leadership: Developing and executing innovative sales strategies that have led to substantial revenue growth, from $0 to $15M, $60M to $100M and $100M to $350M. Alleviating Founder-Led Sales: I build and empower high-performing sales teams, implement custom sales methodologies that can increase win rates by 75%, and create scalable channel programs from the ground up. Direct Sales Excellence: With a consistent track record of exceeding quotas and achieving President's Club status, I have…
- Job: Optimove — VP, Global Revenue Operations & Enablement (RevOps) · 2022-07 – 2023-07 · 1y — B2B2C Multi-Channel CDP Marketing Platform. Led RevOps, Sales Enablement, and L&D ● Implemented custom sales and demonstration methodologies, increasing win-rates 7PP ● Enabled enterprise sales and account managers new processes adoption, increasing pipeline 38PP ● Optimized revenue processes to improve sales and seller experience, HubSpot optimization Methodologies: Paul Bramson Selling Like a Pro, and Demo2Win! Technologies: HubSpot, DealHub, PowerBI, Gong, Sales Navigator, ZoomInfo SalesOS, Absorb LMS
- Job: Nextiva — Sr. Director of Sales Operations · 2017-11 – 2022-05 · 4y 6mo — Creating tools and sharing best practices to empower sales and contribute to the rapid growth of Nextiva. Responsible for growing and developing a team of Business Development Reps Support the Account Management contract conversion process Build and roll-out new tools to improve sales productivity Hire ideal team players and coach them to their potential Teamwork - modeling team behavior and growing in all critical areas of the ideal team player; humility, hunger, and smarts (emotional intelligence)
- Job: Drips — VP, Rev Ops, Solution Consulting, Channel Sales (RevOps) · 2023-07 – 2025-06 · 1y 11mo — AI Tech-Enabled Managed Service. Enterprise SaaS for Healthcare Payers and P&C Carriers. Led RevOps, Solution Consulting, Business Development, and created a Channel Program. • Increase Enterprise Sales 53% YoY, Improve GRR 22PP, Improve NRR 34PP • Implemented outsourced business development team and increased appointment setting 122% • Owned Solution Consulting functionality, pivoted to pre-sales only, contributing to increased enterprise sales and win-rate • Created Channel Program, added 2 TSDs, and 23 active partners, $6M in Pipeline 1st 6-months • Designed custom sales methodology (The Drips Sales Way) • Decrease time to close 45%, increased win rate 75%
- Job: The Paul Bramson Companies — GTM Architect & Advisor · 2019-11 – present · 6y 9mo
- Job: Intelligent Technical Solutions — VP Sales, Sierra Pacific · 2025-09 – present · 11 mo — Driving business growth and mitigating risk as a Strategic Partner at Intelligent Technical Solutions (ITS). I align technology strategy with fiscal goals, ensuring 24/7/365 security and compliance (HIPAA, NIST, FTC, HIPAA, CMMC) to transform IT from an expense to a competitive advantage.
- School: Western International University — Computer/Information Technology Administration and Management
Skills
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