Swami Natarajan
Cloud & AI Enthusiast | Customer Obsessed | AWS | Oracle | GE
Amazon Web Services (AWS)Principal GTM Specialist — SAP & Agentic AI | AWS I help enterprises transform their SAP landscapes using cloud and AI.
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At AWS, I built an Agentic AI for SAP sales play from concept to a mainstream program — with dozens of production customers across Manufacturing, Retail, CPG, Energy & Utilities, Media & Entertainment and automotive — turning AI-driven automation into a pull-through engine for SAP cloud migrations. Today I cover a large portfolio of Retail & CPG accounts across the full SAP stack — RISE, Native, BDC, BTP, and AgenticAI across North America. Before AWS: 20+ years spanning Oracle (ERP/CRM/EPM sales & consulting across EMEA, Americas), General Electric (IT consulting for European & Japan operations), and TechMahindra (sales consulting). I've drawn IT roadmaps for multinationals, sold and delivered large transformations, and maintained C-level advisory relationships throughout. Chartered Accountant (ICAI) with 25+ years post-qualification experience. Based in the San Francisco Bay Area. What I do best: Take a net-new idea — an AI sales play, a partner ecosystem, an alliance motion — from concept to revenue at scale.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Principal GTM Specialist3Y 10M
Principal GTM Specialist — SAP & Agentic AI | AWS
Amazon Web Services (AWS)
1. SAP Territory Execution — Retail & CPG, Full Stack: Own a multi-vertical portfolio (eCom, Retail, Restaurants, CPG) across RISE, Native, BDC, BTP, and GenAI & AgenticAI. Run the complete cycle: demand gen events and executive workshops, SAP alignment, pipeline management, investment structuring, and commercial close. 2. AgenticAI for SAP — Net-New Sales Play, Built from Concept to Scale: Identified whitespace at the intersection of Agentic AI and ERP exception management. Co-created and scaled a sales play applicable to any ERP, any industry, any deployment model — now a mainstream program with dozens of production customers. Proven RISE pull-through engine: customers adopt AI automat…
- ORACLEJOB
- Senior Dir - Global Indust…1Y 7M
Senior Director - Global Industry Solution Marketing
Oracle
- Senior Dir BD & GTM Leader11Y 2M
Senior Director Business Development & GTM Leader
Oracle
- Senior Dir - Strategy & BD…6Y
Senior Director - Strategy & Business Development Leader
Oracle
Leading Sales Dev and Strategy team for EMEA
- Sales Consulting Dir & Fus…3Y
Sales Consulting Director & Fusion Applications Leader, EMEA
Oracle
Director - Sales Consulting for Communication, Media, Utility & Transportation Industry for Middle East & Africa Additional responsibility to run Fusion Applications program for MEA
- Senior Mgr Business Advisory2Y
Senior Manager Business Advisory
Oracle
Managing Busines Advisory services for Telecom and Airlines customers.
- TECH MAHINDRAJOB
- Presales Mgr - MEA - Oracl…2Y 11M
Presales Manager - MEA - Oracle Practice
Tech Mahindra
- GE CAPITAL (GECIS SOFTWARE)JOB
- Senior Consultant2Y 11M
Senior Consultant
GE Capital (GECIS Software)
Have done Oracle EBS Projects in GE Plastics, Japan, GE EOS, Hungary etc
- RAMCO SYSTEMSJOB
- Consultant - Financials2Y 11M
Consultant - Financials
Ramco Systems
Ramco V4 ERP Development team and handled Financials development
- Job: Amazon Web Services (AWS) — Principal GTM Specialist — SAP & Agentic AI | AWS · 2022-10 – present — 1. SAP Territory Execution — Retail & CPG, Full Stack: Own a multi-vertical portfolio (eCom, Retail, Restaurants, CPG) across RISE, Native, BDC, BTP, and GenAI & AgenticAI. Run the complete cycle: demand gen events and executive workshops, SAP alignment, pipeline management, investment structuring, and commercial close. 2. AgenticAI for SAP — Net-New Sales Play, Built from Concept to Scale: Identified whitespace at the intersection of Agentic AI and ERP exception management. Co-created and scaled a sales play applicable to any ERP, any industry, any deployment model — now a mainstream program with dozens of production customers. Proven RISE pull-through engine: customers adopt AI automat…
- Job: Oracle — Senior Director - Global Industry Solution Marketing · 2021-03 – 2022-10
- Job: Oracle — Senior Director - Strategy & Business Development Leader · 2015-03 – 2021-03 — Leading Sales Dev and Strategy team for EMEA
- Job: Oracle — Sales Consulting Director & Fusion Applications Leader, EMEA · 2008-08 – 2011-08 — Director - Sales Consulting for Communication, Media, Utility & Transportation Industry for Middle East & Africa Additional responsibility to run Fusion Applications program for MEA
- Job: Oracle — Senior Manager Business Advisory · 2006-08 – 2008-08 — Managing Busines Advisory services for Telecom and Airlines customers.
- Job: Tech Mahindra — Presales Manager - MEA - Oracle Practice · 2004 – 2006
- Job: GE Capital (GECIS Software) — Senior Consultant · 2002 – 2004 — Have done Oracle EBS Projects in GE Plastics, Japan, GE EOS, Hungary etc
- Job: Ramco Systems — Consultant - Financials · 2000 – 2002 — Ramco V4 ERP Development team and handled Financials development
- Job: Oracle — Senior Director Business Development & GTM Leader · 2011-08 – 2022-10
- School: University of Michigan - Stephen M. Ross School of Business — Executive Leadership Program, Business Strategy and Leadership
- School: IESE Business School — Leadership Program, Business Administration and Management, General
- School: Cranfield School of Management — Executive Leadership, Business, Management, Marketing, and Related Support Services
- School: IESE Business School — Accelerate Development of High Potential Leaders in Oracle Corporation, Business and Leadership
- School: Institute of Chartered Accountants of India — ACA, Finance and Accounting
- School: Town High School
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OpenAI
ex-Google