Swami Natarajan

Cloud & AI Enthusiast | Customer Obsessed | AWS | Oracle | GE

San Francisco6k followers
Amazon Web Services (AWS)ex-Oracleex-Tech Mahindra

Principal GTM Specialist — SAP & Agentic AI | AWS I help enterprises transform their SAP landscapes using cloud and AI.

More

At AWS, I built an Agentic AI for SAP sales play from concept to a mainstream program — with dozens of production customers across Manufacturing, Retail, CPG, Energy & Utilities, Media & Entertainment and automotive — turning AI-driven automation into a pull-through engine for SAP cloud migrations. Today I cover a large portfolio of Retail & CPG accounts across the full SAP stack — RISE, Native, BDC, BTP, and AgenticAI across North America. Before AWS: 20+ years spanning Oracle (ERP/CRM/EPM sales & consulting across EMEA, Americas), General Electric (IT consulting for European & Japan operations), and TechMahindra (sales consulting). I've drawn IT roadmaps for multinationals, sold and delivered large transformations, and maintained C-level advisory relationships throughout. Chartered Accountant (ICAI) with 25+ years post-qualification experience. Based in the San Francisco Bay Area. What I do best: Take a net-new idea — an AI sales play, a partner ecosystem, an alliance motion — from concept to revenue at scale.

Career Timeline

JobSchool

GTM Index

  1. AMAZON WEB SERVICES (AWS)JOB
    1. Principal GTM Specialist
      3Y 10M
  2. ORACLEJOB
    1. Senior Dir - Global Indust…
      1Y 7M
    2. Senior Dir BD & GTM Leader
      11Y 2M
    3. Senior Dir - Strategy & BD…
      6Y
    4. Sales Consulting Dir & Fus…
      3Y
    5. Senior Mgr Business Advisory
      2Y
  3. TECH MAHINDRAJOB
    1. Presales Mgr - MEA - Oracl…
      2Y 11M
  4. GE CAPITAL (GECIS SOFTWARE)JOB
    1. Senior Consultant
      2Y 11M
  5. RAMCO SYSTEMSJOB
    1. Consultant - Financials
      2Y 11M

Time in market 26Y 7MOpen 7Closed 8Stints 15

gtmindex.io/p/swami-natarajan-ba04075

  1. Job: Amazon Web Services (AWS) — Principal GTM Specialist — SAP & Agentic AI | AWS · 2022-10 – present — 1. SAP Territory Execution — Retail & CPG, Full Stack: Own a multi-vertical portfolio (eCom, Retail, Restaurants, CPG) across RISE, Native, BDC, BTP, and GenAI & AgenticAI. Run the complete cycle: demand gen events and executive workshops, SAP alignment, pipeline management, investment structuring, and commercial close. 2. AgenticAI for SAP — Net-New Sales Play, Built from Concept to Scale: Identified whitespace at the intersection of Agentic AI and ERP exception management. Co-created and scaled a sales play applicable to any ERP, any industry, any deployment model — now a mainstream program with dozens of production customers. Proven RISE pull-through engine: customers adopt AI automat…
  2. Job: Oracle — Senior Director - Global Industry Solution Marketing · 2021-03 – 2022-10
  3. Job: Oracle — Senior Director - Strategy & Business Development Leader · 2015-03 – 2021-03 — Leading Sales Dev and Strategy team for EMEA
  4. Job: Oracle — Sales Consulting Director & Fusion Applications Leader, EMEA · 2008-08 – 2011-08 — Director - Sales Consulting for Communication, Media, Utility & Transportation Industry for Middle East & Africa Additional responsibility to run Fusion Applications program for MEA
  5. Job: Oracle — Senior Manager Business Advisory · 2006-08 – 2008-08 — Managing Busines Advisory services for Telecom and Airlines customers.
  6. Job: Tech Mahindra — Presales Manager - MEA - Oracle Practice · 2004 – 2006
  7. Job: GE Capital (GECIS Software) — Senior Consultant · 2002 – 2004 — Have done Oracle EBS Projects in GE Plastics, Japan, GE EOS, Hungary etc
  8. Job: Ramco Systems — Consultant - Financials · 2000 – 2002 — Ramco V4 ERP Development team and handled Financials development
  9. Job: Oracle — Senior Director Business Development & GTM Leader · 2011-08 – 2022-10
  10. School: University of Michigan - Stephen M. Ross School of Business — Executive Leadership Program, Business Strategy and Leadership
  11. School: IESE Business School — Leadership Program, Business Administration and Management, General
  12. School: Cranfield School of Management — Executive Leadership, Business, Management, Marketing, and Related Support Services
  13. School: IESE Business School — Accelerate Development of High Potential Leaders in Oracle Corporation, Business and Leadership
  14. School: Institute of Chartered Accountants of India — ACA, Finance and Accounting
  15. School: Town High School

Skills

Oracle E-Business SuiteSolution ArchitectureERPPre-salesBusiness IntelligenceOracle ApplicationsTelecommunicationsOracleCustomer SatisfactionIT StrategyBusiness ProcessEnterprise SoftwareStrategyCRMManagementSaaSLong-term Customer RelationshipsBusiness DevelopmentLeadershipCustomer Relationship Management (CRM)

No playbooks indexed for this profile yet.