Sunny B.
Fractional VP of RevOps & Enterprise Systems Architect | Automated Revenue Infrastructure for B2B Founders | Supported £17M Exit & £60M Scale | Tech Buyer: AI, RPA, Cybersecurity & CRM Infrastructure
Most founders don’t have a lead generation problem. They have an infrastructure problem.
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I help B2B service and tech companies scale revenue by fixing the broken data foundations, manual workflows, and messy handoffs underneath their go-to-market Over the last 15+ years, I’ve worked across digital growth, CRM, automation, and commercial systems, including projects involving brands such as the BBC, NHS, and Sony. I also supported growth infrastructure behind a healthcare recruitment business that scaled to £60M and later achieved a £17M That experience made one thing Too many founders are still trying to hustle their way out of operational Today, I run Afterglow We build automated revenue infrastructure for B2B founders who have outgrown manual outreach, disconnected tools, and unreliable pipeline We don’t sell generic We don’t We don’t hide behind opaque We install System Zero, a predictable deal flow machine built directly into your How we fix the pipeline:The Data EngineWe replace bloated databases and manual prospecting with cleaner intent-led data systems that identify buyers already in motionThe Outreach EngineWe build isolated email infrastructure and personalised outbound systems that protect domain health and make outreach more The Conversion EngineWe wire everything into a cleaner CRM flow with better routing, follow-up logic, handoffs, and one clearer version of the truth across the We build the We run it until it’s Then we hand you the If your growth still depends on stitched-together spreadsheets, manual follow-up, and disconnected systems, the real problem usually isn’t It’s DM me “PROTOCOL” for a free infrastructure audit.
GTM Index
- AFTERGLOW.AGENCYJOB
- Founder & GTM Systems Arch…4Y 3M
Founder & GTM Systems Architect
afterglow.agency
I founded Afterglow Agency to help B2B founders fix the operational problems underneath pipeline growth, from fragmented prospecting and messy CRM data to weak follow-up and broken sales handoffs. We install System Zero, automated revenue infrastructure built directly into the client’s stack to improve pipeline visibility, reduce manual effort, and create more predictable deal flow. • Build intent-led outbound systems, CRM workflows, and marketing automation designed to generate higher-quality opportunities. • Design sales operations infrastructure, follow-up automation, and routing logic that improve handoffs and create a clearer view of pipeline activity. • Help companies move away from…
- SCHOOL OF AUTOMATIONJOB
- RPA & AI Systems Developer3M
RPA & AI Systems Developer
School of Automation
Supported automation projects focused on reducing operational bottlenecks and improving data handling for scaling businesses. • Built UiPath workflows to capture, clean, and structure business data more efficiently. • Tested and improved scraping, reporting, and marketing automation processes used to support outbound workflows. • Applied AI and automation thinking to practical business problems with measurable operational value.
- CAPITAJOB
- Transformation Business An…11M
Transformation Business Analyst
Capita
Worked on digital transformation and process improvement initiatives aimed at reducing friction across operational workflows. * Mapped communication, CRM, and data-routing processes to identify inefficiencies and reduce manual handling. * Supported improvements to workflow design, reporting visibility, and sales operations across business processes. * Translated technical process issues into clearer business recommendations for stakeholders and delivery teams.
- JUST ITJOB
- Artificial Intelligence So…1Y 1M
Artificial Intelligence Solutions Engineer
Just IT
Worked on applied AI and automation projects focused on practical, commercially relevant outcomes. • Built and tested AI workflows designed to improve efficiency and support real business use cases. • Contributed to team-based innovation work, including a GPT-4 hackathon recognised in partnership with the Gates Foundation. • Helped connect AI experimentation with clearer go-to-market and automation opportunities.
- EBAYJOB
- Strategy & Operations Cons…9M
Strategy & Operations Consultant
eBay
Supported automation, strategy, and operational improvement work within a large-scale marketplace environment. • Used data analysis and commercial insight to support go-to-market strategy initiatives linked to seller performance and promoted solutions. • Reviewed seller journeys, reporting workflows, and CRM-related processes to identify friction points and improve visibility across account activity. • Collaborated with cross-functional teams to support operational improvements and stronger sales operations across platform workflows.
- ASOS.COMJOB
- CRM & Lifecycle Mktg Mgr6M
CRM & Lifecycle Marketing Manager
ASOS.com
Managed CRM and lifecycle campaign activity across a fast-paced environment, balancing creative execution with audience segmentation and delivery efficiency. • Delivered end-to-end CRM campaigns across key customer segments and lifecycle moments. • Improved segmentation, testing, and marketing automation processes to strengthen engagement performance. • Streamlined production workflows across teams to increase campaign output and improve delivery speed.
- PWCJOB
- GTM Strategy Consultant11M
Go-to-Market Strategy Consultant
PwC
Supported go-to-market and commercial strategy work in advisory contexts where growth planning and operational clarity were critical. • Contributed to strategic assessments around market opportunity, growth priorities, and business positioning. • Applied structured problem-solving to evaluate commercial risks, route-to-market options, and operational considerations. • Helped communicate strategy and transformation recommendations clearly to senior stakeholders.
- RENNIE GROVE PEACE HOSPICE CAREJOB
- Communications & Digital M…7M
Communications & Digital Marketing Manager
Rennie Grove Peace Hospice Care
Supported digital communications and marketing activity to expand campaign reach and improve audience engagement. • Planned and executed targeted digital campaigns across key audience groups. • Improved campaign participation and organisational visibility through better messaging, segmentation, and digital execution. • Supported cross-channel communications activity, including elements of lifecycle marketing and audience engagement.
- CELSUS GROUPJOB
- Head Of Digital Growth3Y 6M
Head Of Digital Growth
Celsus Group
Led digital growth and marketing infrastructure across a healthcare staffing business, helping strengthen acquisition, reporting, and operational visibility during a significant growth phase. • Built digital acquisition systems, CRM processes, and reporting structures that supported scale and acquisition readiness. • Improved the company’s digital presence and strengthened its go-to-market strategy within the UK healthcare staffing market. • Overhauled website functionality, SEO, marketing automation, and sales-supporting reporting to improve performance and visibility for leadership and due diligence.
- GEEK SQUADJOB
- Digital Mktg Specialist3Y 2M
Digital Marketing Specialist
Geek Squad
Led digital marketing activity across web, SEO, and paid media within a major consumer technology brand environment. • Project-managed the responsive rebuild of the Geek Squad website. • Improved organic visibility for high-intent search terms and supported substantial traffic growth through SEO. • Managed PPC activity and supported broader digital go-to-market performance within the Dixons Carphone ecosystem.
- Job: afterglow.agency — Founder & GTM Systems Architect · 2022-05 – present — I founded Afterglow Agency to help B2B founders fix the operational problems underneath pipeline growth, from fragmented prospecting and messy CRM data to weak follow-up and broken sales handoffs. We install System Zero, automated revenue infrastructure built directly into the client’s stack to improve pipeline visibility, reduce manual effort, and create more predictable deal flow. • Build intent-led outbound systems, CRM workflows, and marketing automation designed to generate higher-quality opportunities. • Design sales operations infrastructure, follow-up automation, and routing logic that improve handoffs and create a clearer view of pipeline activity. • Help companies move away from…
- Job: School of Automation — RPA & AI Systems Developer · 2024-12 – 2025-03 — Supported automation projects focused on reducing operational bottlenecks and improving data handling for scaling businesses. • Built UiPath workflows to capture, clean, and structure business data more efficiently. • Tested and improved scraping, reporting, and marketing automation processes used to support outbound workflows. • Applied AI and automation thinking to practical business problems with measurable operational value.
- Job: Capita — Transformation Business Analyst · 2024-01 – 2024-12 — Worked on digital transformation and process improvement initiatives aimed at reducing friction across operational workflows. * Mapped communication, CRM, and data-routing processes to identify inefficiencies and reduce manual handling. * Supported improvements to workflow design, reporting visibility, and sales operations across business processes. * Translated technical process issues into clearer business recommendations for stakeholders and delivery teams.
- Job: Just IT — Artificial Intelligence Solutions Engineer · 2023-10 – 2024-11 — Worked on applied AI and automation projects focused on practical, commercially relevant outcomes. • Built and tested AI workflows designed to improve efficiency and support real business use cases. • Contributed to team-based innovation work, including a GPT-4 hackathon recognised in partnership with the Gates Foundation. • Helped connect AI experimentation with clearer go-to-market and automation opportunities.
- Job: eBay — Strategy & Operations Consultant · 2023-01 – 2023-10 — Supported automation, strategy, and operational improvement work within a large-scale marketplace environment. • Used data analysis and commercial insight to support go-to-market strategy initiatives linked to seller performance and promoted solutions. • Reviewed seller journeys, reporting workflows, and CRM-related processes to identify friction points and improve visibility across account activity. • Collaborated with cross-functional teams to support operational improvements and stronger sales operations across platform workflows.
- Job: ASOS.com — CRM & Lifecycle Marketing Manager · 2022-06 – 2022-12 — Managed CRM and lifecycle campaign activity across a fast-paced environment, balancing creative execution with audience segmentation and delivery efficiency. • Delivered end-to-end CRM campaigns across key customer segments and lifecycle moments. • Improved segmentation, testing, and marketing automation processes to strengthen engagement performance. • Streamlined production workflows across teams to increase campaign output and improve delivery speed.
- Job: PwC — Go-to-Market Strategy Consultant · 2021-06 – 2022-05 — Supported go-to-market and commercial strategy work in advisory contexts where growth planning and operational clarity were critical. • Contributed to strategic assessments around market opportunity, growth priorities, and business positioning. • Applied structured problem-solving to evaluate commercial risks, route-to-market options, and operational considerations. • Helped communicate strategy and transformation recommendations clearly to senior stakeholders.
- Job: Rennie Grove Peace Hospice Care — Communications & Digital Marketing Manager · 2020-10 – 2021-05 — Supported digital communications and marketing activity to expand campaign reach and improve audience engagement. • Planned and executed targeted digital campaigns across key audience groups. • Improved campaign participation and organisational visibility through better messaging, segmentation, and digital execution. • Supported cross-channel communications activity, including elements of lifecycle marketing and audience engagement.
- Job: Celsus Group — Head Of Digital Growth · 2017-03 – 2020-09 — Led digital growth and marketing infrastructure across a healthcare staffing business, helping strengthen acquisition, reporting, and operational visibility during a significant growth phase. • Built digital acquisition systems, CRM processes, and reporting structures that supported scale and acquisition readiness. • Improved the company’s digital presence and strengthened its go-to-market strategy within the UK healthcare staffing market. • Overhauled website functionality, SEO, marketing automation, and sales-supporting reporting to improve performance and visibility for leadership and due diligence.
- Job: Geek Squad — Digital Marketing Specialist · 2014-01 – 2017-03 — Led digital marketing activity across web, SEO, and paid media within a major consumer technology brand environment. • Project-managed the responsive rebuild of the Geek Squad website. • Improved organic visibility for high-intent search terms and supported substantial traffic growth through SEO. • Managed PPC activity and supported broader digital go-to-market performance within the Dixons Carphone ecosystem.
- School: Harvard Business School Online — Disruptive Strategy
- School: University of Westminster — Bachelor of Arts - BA, Media
- School: University of Westminster — Computer Science with Foundation, Computer Science
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