Subhranshu Mohanty
Principal Engineer | Agentic CDP & MarTech Platforms | Event-Driven Distributed Systems | Scaling GTM l AI Engineer
ex-DocuSign
ex-AtlassianI build customer data platforms and MarTech systems that power go-to-market at scale — connecting marketing, sales, and revenue data into real-time activation.
More
Currently at Palo Alto Networks, leading the architecture of an agentic Customer Data Platform on GCP — BigQuery, AlloyDB, Spanner Graph, Pub/Sub — with real-time identity resolution and event pipelines processing 10K+ events/sec. Previously at DocuSign, I architected MarTech 0: migrating a monolithic Eloqua-based stack to event-driven microservices on AWS. Results: lead processing cut from 8 hours to 5 minutes, 0% data loss with 365-day replay, 70% infrastructure cost reduction. Owned end-to-end system design across four teams while staying hands-on in the code. Earlier: growth flows, attribution, and audience platforms at Atlassian (GTM Engineering); CPQ and commerce systems at VMware integrated with Salesforce. 13 years of rare end-to-end depth across the marketing and sales technology stack — Salesforce, Eloqua, SFMC, Marketo, Iterable — combined with distributed-systems engineering on GCP and AWS.
GTM Index
- PALO ALTO NETWORKSJOB
- Principal Software Eng5M
Principal Software Engineer
Palo Alto Networks
- DOCUSIGNJOB
- Lead Full Stack Eng, Mktg…3M
Lead Full Stack Engineer, Marketing Technology
DocuSign
Owning end-to-end architecture for MarTech 2.0 and driving cross-team collaboration across Infrastructure, Data, Security, Product, Sales, and Growth teams. I lead system design and architecture decisions for distributed, event-driven platforms on AWS, align technical strategy with business goals, and partner with stakeholders to deliver integrated, scalable solutions. I remain hands-on, guiding implementation of core services while unblocking teams and ensuring reliability, security, and data integrity across the ecosystem.
- Senior Full Stack Eng, Mkt…1Y 6M
Senior Full Stack Engineer, Marketing Technology
DocuSign
Joined to help fix an unstable, legacy MarTech ecosystem suffering from data quality issues, manual processes, workflow failures, and scalability bottlenecks that slowed growth and experimentation. As one of the first full-stack engineers in MarTech 2.0, I designed the architecture from first principles and led hands-on development of event-driven, distributed systems on AWS. I owned and built foundational platforms including contact preprocessing, centralized consent, marketing data hub, and lead workflow modernization, improving data accuracy, reliability, and system observability. I played a key role in migrating 17+ years of Eloqua-based workflows and data to Iterable in three quarter…
- ATLASSIANJOB
- Software Eng, Growth Team1Y 4M
Software Engineer, Growth Team
Atlassian
Worked as part of the Growth organization to enable seamless cross-flow experiences, helping customers move effortlessly between products within the portfolio. Designed and managed the backend provisioning required to let customers easily explore and try additional products without friction. Developed attribution and touchpoint analytics to track customer behavior throughout the cross-flow journey, providing insights into engagement, conversion, and product adoption. Collaborated closely with cross-functional teams and contributing to the end-to-end development of the entire cross-flow module.
- Software Eng, Customer Exp…1Y 4M
Software Engineer, Customer Experience Platform(CXP)
Atlassian
Led the end-to-end engineering development of a Customer Experience Platform (CXP) designed to build custom audiences and power an omni-channel targeting ecosystem. The platform supports both batch and real-time audience creation, delivering high scalability and seamless integrations with major marketing and ad platforms including Google, Facebook, LinkedIn, Optimizely, Marketo, and Salesforce Marketing Cloud. Designed a unified data model and common audience database to manage traits, attributes, segmentation logic, and audience definitions. Built the Audience Builder UI enabling analysts to create, filter, and refine audience segments through business-friendly criteria. Developed a singl…
- Software Eng, GTM Eng1Y 11M
Software Engineer, GTM Engineering
Atlassian
Contributed to optimizing the sales lead lifecycle, from initial lead generation through qualification and conversion into opportunities. Worked on integrating and improving the end-to-end lead data flow, ensuring accurate movement of lead information into Salesforce Marketing Cloud (SFMC) and strengthening the connection between Sales and Marketing systems. Led enhancements to the SFMC data model, improving how lead data is captured, structured, and activated. Played a key role in building and managing the Consent Hub and Preference Management framework, enabling compliant marketing communication preferences across the organization. Supported multi-region requirements to ensure global ali…
- VMWAREJOB
- Application Developer, GTM…1Y 9M
Application Developer, GTM Tech
VMware Inc.
Implemented quoting engine for Salesforce Steelbrick CPQ, including integration of the Product Master (SKUs), design of the pricing engine with advanced rule frameworks, and seamless connectivity with Salesforce. Responsibilities included defining quoting setup, customization capabilities, and rule configurations to deliver an optimized and efficient quoting experience. Integrated downstream processes with Oracle EBS for order management and enabled support for both perpetual and SaaS licensing models within the quoting workflow. Designed a scalable quote line page capable of handling more than 100 line items and contributed to a combined Salesforce and full-stack solution to strengthen th…
- DELOITTEJOB
- Consultant2Y 1M
Consultant
Deloitte
- DHRUV SOFTJOB
- Software Consultant2Y 1M
Software Consultant
Dhruv Soft
- BIJU PATNAIK UNIVERSITY OF TECHNOLOGY, ODISHASCHOOL
- Bachelor of Technology (B.…4Y 11M
Bachelor of Technology (B.Tech.), Computer Science
Biju Patnaik University of Technology, Odisha
- Job: Palo Alto Networks — Principal Software Engineer · 2026-05 – present · 3 mo
- Job: DocuSign — Lead Full Stack Engineer, Marketing Technology · 2026-02 – 2026-05 · 3 mo — Owning end-to-end architecture for MarTech 2.0 and driving cross-team collaboration across Infrastructure, Data, Security, Product, Sales, and Growth teams. I lead system design and architecture decisions for distributed, event-driven platforms on AWS, align technical strategy with business goals, and partner with stakeholders to deliver integrated, scalable solutions. I remain hands-on, guiding implementation of core services while unblocking teams and ensuring reliability, security, and data integrity across the ecosystem.
- Job: DocuSign — Senior Full Stack Engineer, Marketing Technology · 2024-07 – 2026-01 · 1y 6mo — Joined to help fix an unstable, legacy MarTech ecosystem suffering from data quality issues, manual processes, workflow failures, and scalability bottlenecks that slowed growth and experimentation. As one of the first full-stack engineers in MarTech 2.0, I designed the architecture from first principles and led hands-on development of event-driven, distributed systems on AWS. I owned and built foundational platforms including contact preprocessing, centralized consent, marketing data hub, and lead workflow modernization, improving data accuracy, reliability, and system observability. I played a key role in migrating 17+ years of Eloqua-based workflows and data to Iterable in three quarter…
- Job: Atlassian — Software Engineer, Growth Team · 2023-03 – 2024-07 · 1y 4mo — Worked as part of the Growth organization to enable seamless cross-flow experiences, helping customers move effortlessly between products within the portfolio. Designed and managed the backend provisioning required to let customers easily explore and try additional products without friction. Developed attribution and touchpoint analytics to track customer behavior throughout the cross-flow journey, providing insights into engagement, conversion, and product adoption. Collaborated closely with cross-functional teams and contributing to the end-to-end development of the entire cross-flow module.
- Job: Atlassian — Software Engineer, Customer Experience Platform(CXP) · 2021-10 – 2023-02 · 1y 4mo — Led the end-to-end engineering development of a Customer Experience Platform (CXP) designed to build custom audiences and power an omni-channel targeting ecosystem. The platform supports both batch and real-time audience creation, delivering high scalability and seamless integrations with major marketing and ad platforms including Google, Facebook, LinkedIn, Optimizely, Marketo, and Salesforce Marketing Cloud. Designed a unified data model and common audience database to manage traits, attributes, segmentation logic, and audience definitions. Built the Audience Builder UI enabling analysts to create, filter, and refine audience segments through business-friendly criteria. Developed a singl…
- Job: Atlassian — Software Engineer, GTM Engineering · 2019-10 – 2021-09 · 1y 11mo — Contributed to optimizing the sales lead lifecycle, from initial lead generation through qualification and conversion into opportunities. Worked on integrating and improving the end-to-end lead data flow, ensuring accurate movement of lead information into Salesforce Marketing Cloud (SFMC) and strengthening the connection between Sales and Marketing systems. Led enhancements to the SFMC data model, improving how lead data is captured, structured, and activated. Played a key role in building and managing the Consent Hub and Preference Management framework, enabling compliant marketing communication preferences across the organization. Supported multi-region requirements to ensure global ali…
- Job: VMware Inc. — Application Developer, GTM Tech · 2018-01 – 2019-10 · 1y 9mo — Implemented quoting engine for Salesforce Steelbrick CPQ, including integration of the Product Master (SKUs), design of the pricing engine with advanced rule frameworks, and seamless connectivity with Salesforce. Responsibilities included defining quoting setup, customization capabilities, and rule configurations to deliver an optimized and efficient quoting experience. Integrated downstream processes with Oracle EBS for order management and enabled support for both perpetual and SaaS licensing models within the quoting workflow. Designed a scalable quote line page capable of handling more than 100 line items and contributed to a combined Salesforce and full-stack solution to strengthen th…
- Job: Deloitte — Consultant · 2015-12 – 2018-01 · 2y 1mo
- Job: Dhruv Soft — Software Consultant · 2013-10 – 2015-11 · 2y 1mo
- School: Biju Patnaik University of Technology, Odisha — Bachelor of Technology (B.Tech.), Computer Science · 2008 – 2012
- School: Ravenshaw Collegiate School · 2006
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Vipin GopinathAI Ethics & Human-AI Collaborator | Agentic AI Enthusiast @ Docusign Orchestrating Autonomous Multi-Agent Systems | Enterprise Revenue Intelligence Integrator | GTM Engineering | Salesforce CRMDocuSign
ex-Axis Bank
- Chandra ElangoVP, GTM Systems
Samsara, Incex-Stealth Health Tech startup
- Dilip kumar RajuTalent Acquisition Specialist
Palo Alto Networks
ex-Annalect India
- Akhil AgrawalGTM Strategy Leader at Palo Alto Networks
ex-Monitor Deloitte
