Sonya W.

Product Marketing Leader | AI Platforms · Agentic AI · Enterprise GTM | Salesforce · Intel · Startups | Booth MBA

San Francisco1.4k followers

Salesforce

ex-Fovus

ex-Intel Corporation

I build the narratives that bring complex AI technologies to
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Over the past decade, I've led product marketing at the intersection of AI infrastructure, enterprise platforms, and developer ecosystems, translating technical depth into category-defining positioning that drives pipeline, shapes roadmaps, and scales At Salesforce, I lead technical positioning and GTM for MuleSoft's Agentic AI portfolio, defining how enterprise and SMB buyers understand and adopt agentic At Intel, I shaped the GTM for a $1B+ AI software portfolio, including the launch of Intel Tiber AI Cloud, and drove measurable adoption growth through developer-first lifecycle marketing. At Fovus, I built the marketing function from zero, drove ARR in under six months, and partnered directly with the CEO and board on category positioning and investor Earlier in my career, I founded three product startups, leading end-to-end product strategy, seed fundraising, and GTM execution. That founder instinct still shapes how I work: I move fast, think in systems, and care deeply about the outcomes on the other side of the I hold an MBA from the University of Chicago Booth School of Business (concentrations in Business Analytics, Marketing Management, and Econometrics) and a BASc in Nanotechnology Engineering from the University of Let's connect!

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GTM Index

SALESFORCEJOB
1. Senior Mgr, PMM Lead
  1Y 5M
FOVUSJOB
1. Principal Product and Grow…
  5M
INTEL CORPORATIONJOB
1. Senior Mgr, AI/ML Technica…
  1Y 2M
2. Senior AI/ML Technical PMM…
  3M
DOEKITJOB
1. GTM Product Founder
  3Y 1M
PLEX.AIJOB
1. Product Mgr
  1Y 2M
ETHWATERLOOJOB
1. Lead Brand Mgr (Leadership)
  8M
LEAFGENIUSJOB
1. GTM Product Founder
  1Y 8M
KALEIDESCAPEJOB
1. Hardware Design Eng Intern
  8M
HARVARD MEDICAL SCHOOLJOB
1. Research Scientist Intern
  8M

Job: Salesforce — Senior Manager, Product Marketing Lead · 2025-05 – present · 1y 3mo — I lead global technical product strategy and messaging for MuleSoft's Agentic AI portfolio, defining category positioning for audiences ranging from Fortune 1000 enterprises to SMB, and aligning teams around a coherent technical market narrative.
Job: Fovus — Principal Product and Growth Marketing · 2024-12 – 2025-05 · 5 mo — Built and led end-to-end go-to-market for a serverless HPC AI cloud platform from zero to a functioning marketing engine, driving measurable growth in technical engagement and ARR within six months.
Job: Intel Corporation — Senior Manager, AI/ML Technical Product Marketing · 2023-09 – 2024-11 · 1y 2mo — Shaped go-to-market strategy for Intel's $1B+ AI software portfolio, spanning AI frameworks, developer tooling, and cloud infrastructure, including the market launch of Intel Tiber AI Cloud to enterprise, developer, and ISV segments.
Job: Intel Corporation — Senior AI/ML Technical Product Marketing MBA Intern · 2022-06 – 2022-09 · 3 mo — Led positioning for Intel's global developer showcase, translating AI/ML technologies into executive and field-ready messaging. Spearheaded competitive and market analysis that directly informed Intel's enterprise and developer GTM strategy.
Job: Doekit — GTM Product Founder · 2018-04 – 2021-05 · 3y 1mo — Founded and scaled a consumer product startup, leading product development, go-to-market execution, and business strategy end-to-end.
Job: PLEX.AI — Product Manager · 2017-02 – 2018-04 · 1y 2mo — Led product strategy and engineering development for an AI-driven chatbot SaaS platform. Drove adoption and improved customer retention through data-driven iterations, A/B testing, and customer feedback loops. Seed funded and part of startup incubator.
Job: ETHWaterloo — Lead Brand Manager (Leadership) · 2017-04 – 2017-12 · 8 mo — Helped plan, create, and execute the world's largest Ethereum Hackathon.
Job: LeafGenius — GTM Product Founder · 2015-06 – 2017-02 · 1y 8mo — Built and launched a novel consumer product, driving growth through refined GTM strategies, competitive and industry analysis, and customer insights. Seed funded and part of startup incubator.
Job: Kaleidescape — Hardware Design Engineer Intern · 2014-01 – 2014-09 · 8 mo — Developed high-end media player hardware designs, UI/UX of products and software interfaces, and industrial designing. (Full-time paid undergraduate co-op)
Job: Harvard Medical School — Research Scientist Intern · 2012-09 – 2013-05 · 8 mo — Led a student team in managing research of point-of-care diagnostics using microfluidic devices for the detection of various biomarkers. (Full-time paid undergraduate co-op)
School: The University of Chicago Booth School of Business — Master of Business Administration - MBA, Business Analytics, Econometrics and Statistics, Marketing Management, Operations, Entrepreneurship
School: University of Waterloo — Bachelor of Applied Science - BASc, Nanotechnology Engineering, Co-op
School: London Business School — International Business Exchange Program (MBA)
School: TripleTen — Data Science & Web Development

Skills

SalesforceProduct MarketingGo-to-Market StrategyMarket AnalysisGrowth MarketingUser ResearchProduct LaunchData-driven Decision MakingBusiness AnalyticsEngineeringTechnical WritingAI Platforms & InfrastructurePositioning (Marketing)StorytellingArtificial Intelligence (AI)Cross-functional Team LeadershipLeadershipProject ManagementData AnalysisEntrepreneurshipSoftware as a Service (SaaS)

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Sonya W.

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