Sarmistha Roy Choudhury

GTM Lead, APAC for Enterprise AI Platform (Purple Fabric) at Intellect Design Arena Ltd. | Ex-Salesforce, Intel

Singapore3.4k followers

Intellect Design Arena Ltd

ex-Salesforce

ex-Priya Communication

I am a management professional with over six years of post-MBA experience driving growth, customer success, and partner success across diverse corporate ecosystems.
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Currently based in Singapore, I orchestrate the regional solutioning and go-to-market (GTM) strategy across APAC for Purple Fabric, an enterprise AI platform. My focus is on translating sophisticated technology into tangible business value for global clients and strategic partners, bringing sharp strategic thinking and structured problem-solving to complex, highly regulated sectors like Banking and Financial Services My approach to leadership is defined by a collaborative communication style and a deep commitment to matrix alignment. I excel at navigating complex cross-functional environments—bringing internal product, sales, and delivery teams together so that everyone genuinely understands and relates to the shared vision. I regularly drive high-stakes communications with global C-suite executives, delivering sharp commercial impact while maintaining an empathetic, human touch. Dedicated to building long-term organizational capability, I also actively mentor incoming management graduates to shape the next wave of Building on my core forte in marketing, my past experience includes serving as a Customer Success Consultant for Marketing Cloud at Salesforce (Futureforce Class of 2020), where I managed high-value global portfolios and mastered leading through influence to drive deep customer success and partner trust. Earlier, I applied that same strategic marketing focus to Intel, shaping marketing and communication strategies for their smart-city Future Emerging Leaders (FuEL), 2023 – Intellect Leadership Program HireFutureforce Class of 2020 – Salesforce Campus HireMBA Marketing Topper (Great Lakes Institute of Management)Industry Certifications:Certified Salesforce AI AssociateCertified Salesforce Administrator & Marketing Cloud AdministratorCertified Marketing Cloud Email Specialist & Salesforce S. Alongside my corporate background, my diverse industry exposure actually began with a degree in petroleum engineering, giving me a unique foundational glimpse into the heavy operations of the Oil & Gas Let's connect to chat about enterprise AI strategy, partner ecosystems, or scaling growth in the APAC region.

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GTM Index

INTELLECT DESIGN ARENAJOB
1. GTM/Solution Lead
  11M
2. Senior Mgr - GTM & Partner…
  2Y 4M
SALESFORCEJOB
1. Product/Customer Success C…
  1Y 11M
2. Success Graduate
  11M
INTEL CORPORATIONJOB
1. Management Intern
  2M
PRIYA COMMUNICATIONJOB
1. BD Executive
  8M
INDIAN OIL CORPORATION LIMITEDJOB
1. Summer Trainee
  0M
ESSAR OILJOB
1. Winter Trainee
  1M
AUXESISJOB
1. Mktg Mgr
  11M
INDIAN INSTITUTE OF TECHNOLOGY, GUWAHATIJOB
1. Summer Research Intern
  0M

Job: Salesforce — Success Graduate · 2020-08 – 2021-07 · 11 mo
Job: Intellect Design Arena Ltd — GTM/Solution Lead – Purple Fabric (Enterprise AI Platform), APAC · 2025-11 – present · 9 mo — Leading regional solutioning and go-to-market strategy for Purple Fabric across APAC, translating enterprise AI platform capabilities into high-impact business frameworks for clients. Partnering closely with tier-one clients and regional partners in the Banking and Financial Services (BFSI) sectors to accelerate platform adoption and maximize value realization. Directing competitive RFP responses and guiding presales teams to curate tailored client sessions that directly address evolving market demands and business requirements. Aligning cross-functional product, commercial, and delivery teams to ensure seamless implementation and unified execution for client-facing initiatives. Engaging wi…
Job: Priya Communication — Business Development Executive · 2017-09 – 2018-05 · 8 mo — •Conceptualizing innovative marketing strategies for outdoor media and advertising. •Content management, web development and brand promotion planning. •Developing corporate profile, for facilitating and offering a one-window solution to clients for all communication needs.
Job: Auxesis — Marketing Manager · 2014-11 – 2015-10 · 11 mo — Auxesis is the techno-cultural cum management fest of Dibrugarh University organised by the engineering students. It has become the fastest growing tech fest of Eastern India and has consistently featured in the top 3 fests of North east by all leading media sources. I was the Marketing Head in its fifth version and thus in the core administering team. Was responsible for drawing the budget, drafting the marketing brochure,acquiring sponsorships from various companies amounting to a total of 16 lacs, interacting with top executives of psus and other big companies etc.
Job: Indian Institute of Technology, Guwahati — Summer Research Intern · 2015-07 – 2015-07 · 0 mo — Academic research internship on "ASP based Enhanced Oil Recovery processes-core flooding techniques" under professor Dr Pankaj Tiwari, Department of Chemical Engineering, IIT Guwahati.
Job: Salesforce — Product/Customer Success Consultant · 2021-08 – 2023-07 · 1y 11mo — Led 360° data-driven analysis for top accounts (AOV > $1M), identifying growth gaps, benchmarking performance, and recommending strategies that influenced renewal and upsell outcomes. Delivered tailored 1:1 success coaching and accelerators, achieving a CSAT score of 5/5, driving increased product adoption, strengthening customer relationships and reducing churn risk. Consulted clients on digital campaign strategy and post-sales GTM planning, enabling high-impact deployments across Marketing Cloud's B2B & B2C suite in the APAC region. Designed and tested value-based playbooks aligned to customer goals, directly influencing Salesforce ROI and long-term roadmap decisions. Served as global SPO…
Job: Indian Oil Corporation Limited — Summer Trainee · 2016-07 – 2016-07 · 0 mo — Underwent the one month long training at Guwahati refinery plant area. Visited and studied the various processes of distillation units (CDU) and other downstream units like INDMAX, HTU, DCU etc. Learnt about packaging, transportation and marketing of Petroleum products. Also, visited the waste treatment plant. Prepared a detailed report of the refinery processes at IOCL, Noonmati.
Job: Intel Corporation — Management Intern · 2019-04 – 2019-06 · 2 mo — Project Title: Analyzing technology consumption trends in India and devising an effective marcom strategy for Intel’s innovative solutions • Analysed the scope, challenges and viability of smart city framework in the Indian context • Analysed the relevance and adoption factors (macroeconomic drivers and challenges) of Intel’s market ready smart solutions for the Indian market • Devised effective marketing communication strategies to promote Intel’s smart solutions to identified stakeholders and target markets, in addition to curating PR notes as marcom collateral
Job: Intellect Design Arena Ltd — Senior Manager - GTM & Partnerships, Enterprise AI Platform · 2023-07 – 2025-11 · 2y 4mo — Value Acceleration & Customer Success Partnerships & Alliances Strategy Building Business Analysis Stakeholder Management Product Success GTM Planning Customer Engagement
Job: Essar Oil — Winter Trainee · 2016-01 – 2016-02 · 1 mo — Underwent month-long training on production of CBM at Essar Raniganj block. Detailed study of various well sites and facilities like GGS, CGS, MCS and RO purification system. Visited drilling sites and analysed the working of medium sized rigs, under balanced drilling and use of top drive done for CBM drilling. Made process and instrumentation diagrams of various facilities. Performed comparative analysis of CBM production with conventional processes.
School: Great Lakes Institute of Management, Gurgaon — Master of Business Administration - MBA, Marketing and Finance
School: Dibrugarh University, Dibrugarh — Bachelor of Technology (B.Tech.), Petroleum Engineering
School: Army Public School Narangi — HS (AISSCE), Science
School: Kendriya Vidyalaya Khanapara — Class 10 (AISSE)

Skills

SalesforceNewslettersevent managementCreative WritingEngineeringReservoir EngineeringPetroleum EngineeringAnalytical SkillsEmail MarketingCopy EditingAdvertisingCrisis CommunicationsCrisis ManagementMarketing StrategyMarketingDigital MarketingSocial Media MarketingCustomer Relationship Management (CRM)Business StrategyStrategic PlanningSocial Media

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Sarmistha Roy Choudhury

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