Ruthanne Farrell

Enterprise GTM Leader | Strategic AI & Data Platforms | Conversational, Agentic & Workflow AI | Fortune 500 Enterprise Sales

Location n/a
WRITERex-Intel Corporationex-PureNodal

I've spent my career helping enterprises turn powerful but complex platforms into real adoption and measurable business outcomes.

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My work sits at the intersection of AI, data, customer experience, and enterprise workflows, particularly at moments when the technology is ahead of the go-to-market motion and organizations need clarity, trust, and execution to move forward. Across early-stage startups and global technology companies (Google Cloud, Salesforce, Microsoft), I've led enterprise sales and GTM efforts focused on conversational AI, generative and agentic systems, voice and multimodal experiences, data platforms, knowledge automation, and workflow orchestration. I'm known for breaking into complex Fortune 500 accounts, running deep technical and business discovery, and translating platforms into clear use cases, ROI, and momentum that drives mutually successful customers My strength is helping organizations understand the transformational value of AI and how to operationalize it by embedding intelligence into real processes across CX, marketing, operations, and decision-making environments. My background blends hands-on technical fluency with executive-level selling, enabling me to engage credibly with engineers, architects, product leaders, and C-suite stakeholders alike. I bring cross-industry solution depth and enterprise adoption across Financial Services, Retail & CPG, Manufacturing, Energy, Travel & Hospitality, and Media & Entertainment, working closely with product, engineering, and services teams to shape narratives, guide pilots, and scale adoption in highly regulated and complex environments. I'm most energized by roles where I can help define enterprise GTM, land strategic customers, and shape how AI platforms are brought to market.

Career TimelineNOW → PAST

GTM Index

  1. WRITERJOB
    1. Strategic Account Executive
      5M
  2. PURENODALJOB
    1. Founding Dir, Enterprise S…
      1Y 7M
  3. GOOGLEJOB
    1. Enterprise Account Executi…
      4Y 2M
  4. SALESFORCEJOB
    1. Strategic Enterprise Accou…
      2Y 1M
  5. MICROSOFTJOB
    1. Enterprise Sales & GTM Lea…
      12Y 2M
  6. GENESYS | INTERACTIVE INTELLIGENCEJOB
    1. Early GTM & Enterprise Sal…
      8Y
  7. RSM US LLPJOB
    1. Lead Technical Consultant
      3Y 1M
  8. INTEL CORPORATIONJOB
    1. Sales Eng - Dialogic Corpo…
      3Y 6M

Time in market 35Y 6MOpen 1Closed 7Stints 8

gtmindex.io/p/ruthanne-farrell

  1. Job: Intel Corporation — Sales Engineer - Dialogic Corporation · 1991-02 – 1994-08
  2. Job: PureNodal — Founding Director, Enterprise Sales (AI Infrastructure Startup) · 2024-08 – 2026-03
  3. Job: Google — Enterprise Account Executive (AI, Data & Cloud Platforms) · 2020-03 – 2024-05
  4. Job: WRITER — Strategic Account Executive · 2026-03 – present
  5. Job: Genesys | Interactive Intelligence — Early GTM & Enterprise Sales Leader · 1997-09 – 2005-09
  6. Job: Microsoft — Enterprise Sales & GTM Leader (Cloud, Collaboration & Communications) · 2005-09 – 2017-11
  7. Job: RSM US LLP — Lead Technical Consultant · 1994-08 – 1997-09
  8. Job: Salesforce — Strategic Enterprise Account Executive (CX, Digital & Marketing Platforms) · 2018-02 – 2020-03

Skills

SalesforceEnterprise AI PlatformsCIOsBuilding New BusinessSales PlanningAccount PlanningCompetitive LandscapeNew Business SalesData ScienceAnalytical SkillsBusiness WorkflowsThought LeadershipStrategic ThinkingConversational & Generative AIAgentic Systems & Workflow AutomationEnterprise GTM & Strategic SalesData Platforms & Customer IntelligenceExecutive Discovery & Value SellingFortune 500 Account DevelopmentExecutive Presentation SkillsGoogle Cloud Platform (GCP)

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