Nikolay Sobotovich
Marketing @Visa || Creative PM & Brand Marketing | GTM Strategy | Fintech, IT & SaaS | Driving Clarity, Growth & Market Influence
VisaI’m a global product and brand marketing executive with 15+ years driving revenue, adoption, and scale for fintechs, SaaS companies, and Fortune 500 brands.
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From launching local services to positioning companies on a global stage, I focus on thought leadership, strategic partnerships, and resonant marketing initiatives. I lead cross-functional teams that turn strategy into measurable growth. My sweet spot? Building stories and GTM frameworks that turn complexity into clarity—and market share. Let’s connect and share ideas that reshape marketing influence 🚀
GTM Index
- VISAJOB
- Head of Mktg, SMB GTM stra…1Y 1M
Head of Marketing, SMB GTM strategy
Visa
• Leading the marketing strategy for the SMB payment gateway, enhancing the Authorize.net brand's global market presence. • Developing and executing comprehensive marketing initiatives to drive brand awareness and customer engagement. • Collaborating with cross-functional teams to align marketing efforts with business objectives, ensuring cohesive messaging.
- Dir, Product and Brand Mktg3Y 8M
Director, Product and Brand Marketing
Visa
Led marketing efforts across 17 countries, elevating Visa’s position to the #1 fintech leader globally. Drove impactful brand and product marketing strategies that resulted in a 121% revenue increase and 78% market share growth.
- MARKETING CONSULTINGJOB
- Head of Mktg (CMO)2Y 6M
Head of Marketing (CMO)
Marketing Consulting
Established the firm’s position as a trusted strategic marketing partner—delivering unconventional, results-driven approaches that resonated deeply with modern audiences. Generated over $1B in incremental revenue for clients by architecting breakthrough brand strategies, scalable GTM plans, and standout market positioning.
- ALFA-BANKJOB
- Senior Dir of Strategic Mktg1Y 11M
Senior Director of Strategic Marketing
Alfa-Bank
Transformed Alfa Bank into the #2 customer choice through innovative campaigns and strategic partnerships with global brands like Disney and Marvel. Achieved 101% revenue growth and expanded the marketing team across 8 new markets.
- QIWIJOB
- Senior PMM1Y 6M
Senior Product Marketing Manager
Qiwi
Developed and executed strategies that grew product sales from $100K to $1.5M monthly. Successfully onboarded 450K new clients within four months through targeted digital campaigns and innovative product positioning.
- MICROSOFTJOB
- PMM6Y 2M
Product Marketing Manager
Microsoft
Revolutionized Microsoft’s presence in CIS markets, establishing it as the #1 IT brand among youth. Spearheaded campaigns (Office 365) that halved software piracy rates and expanded product adoption beyond Tier 1 cities through tailored engagement strategies.
- Job: Alfa-Bank — Senior Director of Strategic Marketing · 2017-06 – 2019-05 — Transformed Alfa Bank into the #2 customer choice through innovative campaigns and strategic partnerships with global brands like Disney and Marvel. Achieved 101% revenue growth and expanded the marketing team across 8 new markets.
- Job: Microsoft — Product Marketing Manager · 2009-07 – 2015-09 — Revolutionized Microsoft’s presence in CIS markets, establishing it as the #1 IT brand among youth. Spearheaded campaigns (Office 365) that halved software piracy rates and expanded product adoption beyond Tier 1 cities through tailored engagement strategies.
- Job: Visa — Head of Marketing, SMB GTM strategy · 2025-07 – present — • Leading the marketing strategy for the SMB payment gateway, enhancing the Authorize.net brand's global market presence. • Developing and executing comprehensive marketing initiatives to drive brand awareness and customer engagement. • Collaborating with cross-functional teams to align marketing efforts with business objectives, ensuring cohesive messaging.
- Job: Marketing Consulting — Head of Marketing (CMO) · 2023-01 – 2025-07 — Established the firm’s position as a trusted strategic marketing partner—delivering unconventional, results-driven approaches that resonated deeply with modern audiences. Generated over $1B in incremental revenue for clients by architecting breakthrough brand strategies, scalable GTM plans, and standout market positioning.
- Job: Qiwi — Senior Product Marketing Manager · 2015-09 – 2017-03 — Developed and executed strategies that grew product sales from $100K to $1.5M monthly. Successfully onboarded 450K new clients within four months through targeted digital campaigns and innovative product positioning.
- Job: Visa — Director, Product and Brand Marketing · 2019-05 – 2023-01 — Led marketing efforts across 17 countries, elevating Visa’s position to the #1 fintech leader globally. Drove impactful brand and product marketing strategies that resulted in a 121% revenue increase and 78% market share growth.
- School: University of Liverpool — Master of Science - MS, Marketing
- School: Almaty Management University (AlmaU) — Bachelor’s Degree, Finance
- School: ALMATY UNIVERSITY OF POWER ENGINEERING AND TELECOMMUNICATIONS (AUPET) — Bachelor of RT, specialization in Space Communications Systems, Radio Technics
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