Rahul Ramakrishna
Cloud adoption incentives & investments for Microsoft Azure
I'm a technology enthusiast with experience spanning technology, finance and entrepreneurship. I started my career helping companies and individuals raise money for their ventures, and helped with corporate acquisitions as a corporate financier.
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I also co-founded a retail startup that was launched with Harrods in 2014. I eventually made a move back to my engineering roots working in roles across software development, product delivery and most recently in product management. My career has now brought me to Microsoft where I have the pleasure and privilege of working alongside brilliant colleagues to help customers adopt Azure to achieve their best outcomes.
GTM Index
- MICROSOFTJOB
- Cloud Adoption GTM Incenti…1Y 1M
Cloud Adoption GTM Incentives Lead & Deal Coach - Enterprise Customers, EMEA
Microsoft
I actively drive the successful adoption of Azure by coaching enterprise teams on leveraging Microsoft’s Cloud Adoption incentives. In partnership with Investment, Compliance, Operations and Marketing teams, I help design & evolve the processes to allow for democratic access & utilisation of those incentives, at scale and speed. I also built an AI assisted agent with Copilot, to guide sales and partner teams in EMEA, as well as building the foundation for a global platform for configuring and requesting those incentives.
- Cloud Adoption GTM Incenti…3Y
Cloud Adoption GTM Incentive Programs & Funding Lead - UK
Microsoft
I help Microsoft's UK Sales teams, Partners and ISVs access both local and corporate Azure related funding and Go To Market programs and investments - to help with customer adoption of our Cloud products. Programs are more than just funding and incentives, including aspects like expert guidance and reviews, skilling and even credits to help customers adopt Azure efficiently and successfully. I run 1:1 deal coaching sessions with our customer and partner account teams to help them understand how best to leverage these investments on specific customer projects. I also manage the UK's programmatic investment budget for Azure and work alongside our Finance, Compliance, Legal, Operations and…
- UK GTM, Azure for Commerci…8M
UK Go-To-Market, Azure for Commercial Enterprises
Microsoft
Helping grow the adoption of Microsoft's Azure with Enterprise customers across the UK, specifically in the segment we call Enterprise Commercial (EC).
- VISAJOB
- Senior Product Mgr, OAuth…5M
Senior Product Manager, OAuth & Strategic Enterprise ISV Integrations
Visa
Worked with globally distributed engineering, sales, marketing & channel partner/ ISV teams to bring multiple ISV payment acceptance and OAuth related products and enhancements to market.
- Product Mgr, Instant Board…7M
Product Manager, Instant Boarding with OAuth on Cybersource
Visa
Helped build and implement the OAuth 2.0 protocol within Cybersource to allow Independent Software Vendors (ISVs) / Technology Partners connect to Visa's services. I also worked on exposing a set of onboarding APIs to merchant acquirers, providing them with the ability to onboard a merchant onto an ISV platform directly from their own systems.
- Product Mgr, Unified Comme…1Y 4M
Product Manager, Unified Commerce with ISVs
Visa
As a Product Manager in the ISV payment acceptance team, I helped oversee the payment integrations/ plugins into some of the strategic enterprise initiatives globally - with ISVs like Salesforce Commerce Cloud, Magento & SAP. I worked with our internal and external development teams to add new payment acceptance methods, primarily focussed on Customer Not Present/ e-Commerce channels, and with the relevant teams - like marketing, sales and channel partners - on the Go To Market activities. From time to time, I also acted as a Proxy Product Owner for the Customer Present ISV team - helping with the rollout of payment acceptance features in the point of sale channels.
- AEVIJOB
- Product Mgr, Developer and…1Y 5M
Product Manager, Developer and Partner/ ISV Products
AEVI
Responsible for designing and building the developer and partner/ ISV related products on https://developer.aevi.com: the Developer Portal, Publishing Portal and Application Showcase, nominated in multiple categories in the DevPortal awards. Helped lay the foundation for a new initiative exposing acquirer facing merchant onboarding APIs. Trained a support/ QA team on automated testing for web applications. Acted as scrum master across two other teams and helped design the workflows/ scrum process on Jira.
- Assistant Product Mgr2M
Assistant Product Manager / Senior Technical Product Analyst, Point of Sale
AEVI
Assisted with the rollout of features on the Android Point of Sale APIs.
- AND DIGITALJOB
- Product Analyst1M
Product Analyst
AND Digital
Conducted workshops to help clients refine and prioritise their requirements.
- Product Developer11M
Product Developer
AND Digital
Worked on front-end web development, using frameworks including React and Angular. Lead the delivery of an internal client service portal, with a team of onshore and offshore developers, using Salesforce APIs to extract data to a custom UI.
- TIIPOIJOB
- Co-Founder & Commercial Dir3Y 11M
Co-Founder & Commercial Director
TIIPOI LTD
Helped with the set up and launch of the brand with Harrods in 2014. Once drove a (very) long van for 18 hours from London to Milan, transporting a 2 metre high wall that housed one of the world's largest Aranmula mirrors - Mirror 6 - to showcase with Vivienne Westwood during Milan Design Week in 2015. Tiipoi also does contract manufacturing for some established brands. Reach out to them to find out how they can help.
- OCEAN CAPITALJOB
- Corporate Finance Advisor1Y 5M
Corporate Finance Advisor
Ocean Capital
Helped setup & train the Corporate Finance function. Also conducted due diligence and valuations to provide investment recommendations to the Investment Committee.
- TEMPLEWOODJOB
- Associate Dir, Head of Exe…2Y 2M
Associate Director, Head of Execution, Corporate Finance
Templewood
Provided investment recommendations and ran transaction execution. Set up the corporate finance/ investment execution team with the relevant processes, systems and training.
- TRUSTEDMARKET (A TEMPLEWOOD VENTURE)JOB
- Product Lead2Y 2M
Product Lead
TrustedMarket (a Templewood venture)
Built a private company investment transaction platform, integrating multiple SaaS solutions like Netsuite and Salesforce, to reduce the development cost, risks and time to market.
- ROYAL BANK OF SCOTLAND BUSINESSJOB
- Investment Banking Analyst2Y 1M
Investment Banking Analyst
Royal Bank of Scotland Business
Worked in the Investment Banking analyst pool assisting with Mergers & Acquisitions and Equity Capital Market activities across multiple sectors, industries and geographies.
- COGNIZANTJOB
- Business Analyst1Y 1M
Business Analyst
Cognizant
Advised insurance companies on building their claims systems.
- Job: AEVI — Product Manager, Developer and Partner/ ISV Products · 2018-07 – 2019-12 — Responsible for designing and building the developer and partner/ ISV related products on https://developer.aevi.com: the Developer Portal, Publishing Portal and Application Showcase, nominated in multiple categories in the DevPortal awards. Helped lay the foundation for a new initiative exposing acquirer facing merchant onboarding APIs. Trained a support/ QA team on automated testing for web applications. Acted as scrum master across two other teams and helped design the workflows/ scrum process on Jira.
- Job: AEVI — Assistant Product Manager / Senior Technical Product Analyst, Point of Sale · 2018-04 – 2018-06 — Assisted with the rollout of features on the Android Point of Sale APIs.
- Job: Templewood — Associate Director, Head of Execution, Corporate Finance · 2010-10 – 2012-12 — Provided investment recommendations and ran transaction execution. Set up the corporate finance/ investment execution team with the relevant processes, systems and training.
- Job: Royal Bank of Scotland Business — Investment Banking Analyst · 2008-01 – 2010-02 — Worked in the Investment Banking analyst pool assisting with Mergers & Acquisitions and Equity Capital Market activities across multiple sectors, industries and geographies.
- Job: Microsoft — Cloud Adoption GTM Incentives Lead & Deal Coach - Enterprise Customers, EMEA · 2025-07 – present — I actively drive the successful adoption of Azure by coaching enterprise teams on leveraging Microsoft’s Cloud Adoption incentives. In partnership with Investment, Compliance, Operations and Marketing teams, I help design & evolve the processes to allow for democratic access & utilisation of those incentives, at scale and speed. I also built an AI assisted agent with Copilot, to guide sales and partner teams in EMEA, as well as building the foundation for a global platform for configuring and requesting those incentives.
- Job: Visa — Senior Product Manager, OAuth & Strategic Enterprise ISV Integrations · 2021-05 – 2021-10 — Worked with globally distributed engineering, sales, marketing & channel partner/ ISV teams to bring multiple ISV payment acceptance and OAuth related products and enhancements to market.
- Job: Cognizant — Business Analyst · 2006-06 – 2007-07 — Advised insurance companies on building their claims systems.
- Job: TrustedMarket (a Templewood venture) — Product Lead · 2010-10 – 2012-12 — Built a private company investment transaction platform, integrating multiple SaaS solutions like Netsuite and Salesforce, to reduce the development cost, risks and time to market.
- Job: Microsoft — UK Go-To-Market, Azure for Commercial Enterprises · 2021-10 – 2022-06 — Helping grow the adoption of Microsoft's Azure with Enterprise customers across the UK, specifically in the segment we call Enterprise Commercial (EC).
- Job: Visa — Product Manager, Instant Boarding with OAuth on Cybersource · 2020-10 – 2021-05 — Helped build and implement the OAuth 2.0 protocol within Cybersource to allow Independent Software Vendors (ISVs) / Technology Partners connect to Visa's services. I also worked on exposing a set of onboarding APIs to merchant acquirers, providing them with the ability to onboard a merchant onto an ISV platform directly from their own systems.
- Job: Ocean Capital — Corporate Finance Advisor · 2013-11 – 2015-04 — Helped setup & train the Corporate Finance function. Also conducted due diligence and valuations to provide investment recommendations to the Investment Committee.
- Job: AND Digital — Product Developer · 2017-02 – 2018-01 — Worked on front-end web development, using frameworks including React and Angular. Lead the delivery of an internal client service portal, with a team of onshore and offshore developers, using Salesforce APIs to extract data to a custom UI.
- Job: TIIPOI LTD — Co-Founder & Commercial Director · 2013-02 – 2017-01 — Helped with the set up and launch of the brand with Harrods in 2014. Once drove a (very) long van for 18 hours from London to Milan, transporting a 2 metre high wall that housed one of the world's largest Aranmula mirrors - Mirror 6 - to showcase with Vivienne Westwood during Milan Design Week in 2015. Tiipoi also does contract manufacturing for some established brands. Reach out to them to find out how they can help.
- Job: Microsoft — Cloud Adoption GTM Incentive Programs & Funding Lead - UK · 2022-07 – 2025-07 — I help Microsoft's UK Sales teams, Partners and ISVs access both local and corporate Azure related funding and Go To Market programs and investments - to help with customer adoption of our Cloud products. Programs are more than just funding and incentives, including aspects like expert guidance and reviews, skilling and even credits to help customers adopt Azure efficiently and successfully. I run 1:1 deal coaching sessions with our customer and partner account teams to help them understand how best to leverage these investments on specific customer projects. I also manage the UK's programmatic investment budget for Azure and work alongside our Finance, Compliance, Legal, Operations and…
- Job: Visa — Product Manager, Unified Commerce with ISVs · 2020-01 – 2021-05 — As a Product Manager in the ISV payment acceptance team, I helped oversee the payment integrations/ plugins into some of the strategic enterprise initiatives globally - with ISVs like Salesforce Commerce Cloud, Magento & SAP. I worked with our internal and external development teams to add new payment acceptance methods, primarily focussed on Customer Not Present/ e-Commerce channels, and with the relevant teams - like marketing, sales and channel partners - on the Go To Market activities. From time to time, I also acted as a Proxy Product Owner for the Customer Present ISV team - helping with the rollout of payment acceptance features in the point of sale channels.
- Job: AND Digital — Product Analyst · 2018-02 – 2018-03 — Conducted workshops to help clients refine and prioritise their requirements.
- School: London School of Economics and Political Science — Master’s Degree, Management Strategy & Economics w/ Marketing
- School: Vellore Institute of Technology — Bachelor’s Degree, Computer Science Engineering
- School: Makers Academy — Bootcamp, Software Development
Skills
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