Sneha Bhadra
Amazon | Udaan | Samsung | SPJIMR
AmazonBuilder with a proven track record of prioritizing actions over endless debate, I currently lead the GTM strategy for event monetization for Amazon India.
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With 8+ years of experience spanning Ads, Category P&L Ownership, and 0-to-1 supply chain expansion, I have navigated everything from warehouse logistics to high-velocity events. Diverse stints have helped me bridge the gap between digital and physical retail, enabling me to solve complex problems through a holistic lens.
GTM Index
- AMAZONJOB
- Senior GTM Lead - Ads1Y 6M
Senior GTM Lead - Ads
Amazon
Currently, working on identifying the next gen of ads solutions for large scale advertisers and SMBs with automation at its core. Leading the Go-to-Market strategy for monetization charters (Display Ads and Title Sponsorship) contributing to ₹400 Cr+ in annual revenue for high-velocity marquee events (Prime Day, Diwali). Responsible for end-to-end event lifecycle management and org-wide stakeholder management (ad sales, category, homepage, product).
- Senior Category Mgr - Trav…2Y
Senior Category Manager - Travel Luggage
Amazon
Business & P&L Owner – Travel Luggage | Led the category’s primary revenue driver (750Cr GMV) to grow double digit (CAGR of 24%) while improving profitability (CPLF) by +450bps i) Scaled profitable business opportunities - D2C, Brand-as-Seller and sets ii) Optimized cost by migrating 80% of selection to brand-operated fulfillment centers (VF) iii) Designed a legal-approved pricing metric to automate tracking competitiveness for like-to-like exclusive selection for competitor platforms Coupons SME for 'Fashion' vertical | Achieved ‘Best in Amazon’ status in selection coverage and redemption rate for marquee events (Prime Day, Great Indian Festival)
- Category Mgr - Luggage, Ba…11M
Category Manager - Luggage, Bags and Travel Accessories
Amazon
i) Acted as the Onsite Expert, leading the training and ramp-up of freshly onboarded Seller VMs to ensure operational continuity. ii) Established the RACI matrix and WBR mechanisms for critical workstreams, driving the seller to exit the year - Green - on metrics of GMS and Selection.
- Vendor Mgr | Cloudtail India1Y 2M
Vendor Manager | Cloudtail India
Amazon
Owned end-to-end P&L for a portfolio of Luggage brands generating ₹162 Cr annual revenue i) Category program owner for 6 high velocity events (ex: Prime Day), successfully hitting targets for 5/6 activations and driving 26% YoY event growth ii) Led the strategic seller transition (Cloudtail -> Retail EZ); successfully navigated high-stakes vendor negotiations for 17 brands (85% category share) to facilitate a seamless transition while securing a 75bps bottom-line improvement
- UDAAN.COMJOB
- Category Mgr - Buy side1Y 1M
Category Manager - Buy side | Fresh
udaan.com
Managed the P&L, sourcing and pricing for 'Fresh' portfolio across the Delhi-NCR belt, overseeing a ₹8 Cr. GMV business and a team of 3 buyers across 4 major APMC mandis. Owned end-to-end supply chain operations, including inbound/outbound logistics and waste reduction. Spearheaded the 0-to-1 expansion into Agra, where I established the city’s first direct-farm sourcing network and authored warehouse SOPs to stabilize supply chains and drive category penetration.
- SAMSUNG ELECTRONICSJOB
- Area Business Mgr | Mobile1Y 5M
Area Business Manager | Mobile
Samsung Electronics
Managed 31 exclusive outlets with an annual turnover of ₹80 Cr+ across Bihar, Jharkhand and Odisha; leading a 60+ member cross-functional team (7 ASEs, 50+ promoters). Directed end-to-end store operations and profitability while driving footprint expansion Highlights: Exited FY19 with the 2nd highest secondary growth nationally (+20% YoY) and earned the ‘Shaurya’ award for clocking highest flagship (S10) launch volumes in non-metro market.
- MONDELĒZ INTERNATIONALJOB
- Mktg Intern2M
Marketing Intern
Mondelēz International
GTM Launch Strategy: Designed a 360° launch plan for Choclairs Pocket Pack, conducting extensive consumer immersions and store visits to define the market entry strategy. Deliverables included identifying test markets, locking in both ATL and BTL strategies.
- TOWARDS FUTUREJOB
- Intern1M
Intern
Towards Future
Advocacy of educational rights for children of immigrant brick-kiln workers in collaboration with SECO Conducted +100 in-depth interviews with students and facilitated several inter-kiln faculty meetings to streamline the then school curriculum (7 recommendations in effect)
- RELIANCEJOB
- Graduate Eng Trainee9M
Graduate Engineering Trainee
Reliance
- INDIAN INSTITUTE OF SCIENCE (IISC)JOB
- Summer Intern2M
Summer Intern
Indian Institute of Science (IISc)
Selected nationally for 'Summer Outreach program' by IISC Bangalore along with 17 others. I had the opportunity to study Rheology of 'liquid crystals' under esteemed Dr. V. Kumaran.
- Job: Amazon — Senior Category Manager - Travel Luggage · 2023-04 – 2025-04 · 2y — Business & P&L Owner – Travel Luggage | Led the category’s primary revenue driver (750Cr GMV) to grow double digit (CAGR of 24%) while improving profitability (CPLF) by +450bps i) Scaled profitable business opportunities - D2C, Brand-as-Seller and sets ii) Optimized cost by migrating 80% of selection to brand-operated fulfillment centers (VF) iii) Designed a legal-approved pricing metric to automate tracking competitiveness for like-to-like exclusive selection for competitor platforms Coupons SME for 'Fashion' vertical | Achieved ‘Best in Amazon’ status in selection coverage and redemption rate for marquee events (Prime Day, Great Indian Festival)
- Job: Amazon — Vendor Manager | Cloudtail India · 2021-01 – 2022-03 · 1y 2mo — Owned end-to-end P&L for a portfolio of Luggage brands generating ₹162 Cr annual revenue i) Category program owner for 6 high velocity events (ex: Prime Day), successfully hitting targets for 5/6 activations and driving 26% YoY event growth ii) Led the strategic seller transition (Cloudtail -> Retail EZ); successfully navigated high-stakes vendor negotiations for 17 brands (85% category share) to facilitate a seamless transition while securing a 75bps bottom-line improvement
- Job: udaan.com — Category Manager - Buy side | Fresh · 2019-11 – 2020-12 · 1y 1mo — Managed the P&L, sourcing and pricing for 'Fresh' portfolio across the Delhi-NCR belt, overseeing a ₹8 Cr. GMV business and a team of 3 buyers across 4 major APMC mandis. Owned end-to-end supply chain operations, including inbound/outbound logistics and waste reduction. Spearheaded the 0-to-1 expansion into Agra, where I established the city’s first direct-farm sourcing network and authored warehouse SOPs to stabilize supply chains and drive category penetration.
- Job: Towards Future — Intern · 2017-02 – 2017-03 · 1 mo — Advocacy of educational rights for children of immigrant brick-kiln workers in collaboration with SECO Conducted +100 in-depth interviews with students and facilitated several inter-kiln faculty meetings to streamline the then school curriculum (7 recommendations in effect)
- Job: Samsung Electronics — Area Business Manager | Mobile · 2018-05 – 2019-10 · 1y 5mo — Managed 31 exclusive outlets with an annual turnover of ₹80 Cr+ across Bihar, Jharkhand and Odisha; leading a 60+ member cross-functional team (7 ASEs, 50+ promoters). Directed end-to-end store operations and profitability while driving footprint expansion Highlights: Exited FY19 with the 2nd highest secondary growth nationally (+20% YoY) and earned the ‘Shaurya’ award for clocking highest flagship (S10) launch volumes in non-metro market.
- Job: Indian Institute of Science (IISc) — Summer Intern · 2014-05 – 2014-07 · 2 mo — Selected nationally for 'Summer Outreach program' by IISC Bangalore along with 17 others. I had the opportunity to study Rheology of 'liquid crystals' under esteemed Dr. V. Kumaran.
- Job: Reliance — Graduate Engineering Trainee · 2015-08 – 2016-05 · 9 mo
- Job: Amazon — Senior GTM Lead - Ads · 2025-04 – present · 1y 4mo — Currently, working on identifying the next gen of ads solutions for large scale advertisers and SMBs with automation at its core. Leading the Go-to-Market strategy for monetization charters (Display Ads and Title Sponsorship) contributing to ₹400 Cr+ in annual revenue for high-velocity marquee events (Prime Day, Diwali). Responsible for end-to-end event lifecycle management and org-wide stakeholder management (ad sales, category, homepage, product).
- Job: Mondelēz International — Marketing Intern · 2017-08 – 2017-10 · 2 mo — GTM Launch Strategy: Designed a 360° launch plan for Choclairs Pocket Pack, conducting extensive consumer immersions and store visits to define the market entry strategy. Deliverables included identifying test markets, locking in both ATL and BTL strategies.
- Job: Amazon — Category Manager - Luggage, Bags and Travel Accessories · 2022-04 – 2023-03 · 11 mo — i) Acted as the Onsite Expert, leading the training and ramp-up of freshly onboarded Seller VMs to ensure operational continuity. ii) Established the RACI matrix and WBR mechanisms for critical workstreams, driving the seller to exit the year - Green - on metrics of GMS and Selection.
- School: SPJIMR SP Jain Institute of Management & Research — Master of Business Administration - MBA, Sales and Marketing
- School: National Institute of Technology Durgapur — Bachelor of Technology (B.Tech.), Chemical Engineering
Skills
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