Amruta Anil H.

GTM Lead, Alexa+(Amazon) | Product Marketing Coach | 3x Top 100 PMM Influencer | Chicago Booth MBA

Amazonex-Samsung Electronicsex-Digitas North America

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Understand your Influence strengths, gaps and what to do about it: com/InfluenceAuditAbout me: 💪🏽14+ years of global marketing experience (US, APAC, EMEA) and 20+ launches.

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🚀 My superpowers: → Global go-to-market strategy → Cross-functional stakeholder alignment→ Storytelling → Data-backed positioning and messaging. A few of my career highlights include the following:✅ 2X head of product marketing ✅ Generated ~€XXM in revenue through my global launches✅ Improved SumUp products’ YoY NPS by XX points through consistent messaging, increased customer engagement via email, website, paid and owned social media✅ Gained X% market share for Samsung PCs in a market dominated by HP, Dell, Lenovo with a challenger marketing strategy ✅ Rolled out global segmentation at SumUp and Samsung Mobile, by building a business case based on quantitative and qualitative data ✅ Managed XXXK vendor budget for video and CRM activities✅Maintained Samsung’s global brand ranking (#5) in Interbrand’s Top Global Brands annual ranking ✅ Prevent internal cannibalization by ensuring clear targeting, messaging and positioning for each offering portfolio of payment software, hardware and accessories✨I'm passionate about demystifying product marketing (PMM). As a copywriter turned PMM leader, I learnt the hard way how to position my experience and gain skills valued in product marketing roles. I consolidated my experience into career mentoring and coaching, allowing professionals to quickly position themselves and stand out in PMM interviews.