Stelios Matthaiou

London

Civica

ex-ConvaTec

ex-Pelican Rouge Coffee Roasters

Across more than 20 years in global marketplaces, enterprise SaaS, B2B platforms, and professional services, I've owned P&L, led full funnel marketing transformations, and built the infrastructure that connects demand generation to revenue.
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The pattern is consistent wherever I work. Find where the commercial model has structural gaps, build the systems that close them, and leave the organisation with capabilities that outlast the engagement. That spans demand generation architecture, pricing and monetisation, RevOps and MarTech, sales enablement, and the organisational design that makes it all hold together. I operate at the point where strategy meets execution. AI amplifies the work, but the commercial judgment that makes transformation stick stays human led. I've delivered across SaaS, marketplaces, GovTech, healthcare, and CPG adjacent contexts because the principles of building growth systems transfer, even when the business model does not. Today I lead Growth and GTM at Hansen Technologies, the global software provider to the energy, utilities, and telecommunications sectors, building the commercial and marketing engine for its next phase of growth. Most recently I led growth marketing transformation at Civica, a Blackstone backed GovTech SaaS business and a Marketing and Sales Enablement transformation for a global Financial Services business.

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JobSchool

GTM Index

KVAJOB
1. Advisory & Lead Strategist
  1Y 1M
HANSEN TECHNOLOGIESJOB
1. EVP, Growth & GTM
  5M
FWDGENJOB
1. Advisory & Transformation…
  3Y 3M
CIVICAJOB
1. Interim VP of Growth Mktg
  8M
CONVATECJOB
1. Senior Dir, Global Perform…
  8M
EXPEDIA GROUPJOB
1. Global Dir, Mktg & Commerc…
  2Y 1M
2. Global Dir, Growth & Integ…
  2Y 9M
EYJOB
1. Business Strategy Consulta…
  11M
EBAYJOB
1. Head of Consumer Selling,…
  2Y 2M
2. Head of Mktg - (Cover)
  3M
3. Mktg Programmes Lead - B2C
  10M
CURRYSJOB
1. Consultant, Digital Transf…
  1Y 5M
PELICAN ROUGE COFFEE ROASTERSJOB
1. Chief of Staff to the CCO
  1Y 1M

Job: ConvaTec — Senior Director, Global Performance Marketing (Marketing Transformation & Demand Gen Acceleration) · 2025-01 – 2025-09 · 8 mo — Role encompassed channels, marketing ops/tech, analytics, insights, integrated campaign management, and demand generation.
Job: Pelican Rouge Coffee Roasters — Chief of Staff to the CCO · 2013-02 – 2014-03 · 1y 1mo
Job: Currys plc — Consultant, Digital Transformation & Product Management - Carphone Warehouse · 2014-03 – 2015-08 · 1y 5mo
Job: KVA — Advisory & Lead Strategist · 2025-09 – present · 11 mo
Job: eBay — Head of Marketing - (Cover) · 2016-06 – 2016-09 · 3 mo — Managed the consumer selling marketing team across all media, and launched the eBay local in the UK.
Job: Expedia Group — Global Director, Growth & Integration · 2020-01 – 2022-10 · 2y 9mo — Led strategic and commercial optimisation programs across B2B lodging, pricing, and marketplace efficiency. Directed automation and sales excellence initiatives across account management.
Job: eBay — Head of Consumer Selling, Trading & Operations · 2016-09 – 2018-11 · 2y 2mo — Owned a $353M revenue target. Launched eBay Authentication in the UK to grow the luxury segment. Scaled seller engagement through campaigns, pricing incentives, and loyalty initiatives, while leading category launches. Directed innovation and consumer operations programs to strengthen competitiveness and marketplace growth.
Job: eBay — Marketing Programmes Lead - B2C · 2015-08 – 2016-06 · 10 mo — Directed quarterly campaign planning and executed go-to-market launches for new product categories. Partnered with product, operations, fraud, and marketing teams to bring new verticals to market, driving adoption, customer engagement, and revenue growth. Established scalable marketing programmes and promotional frameworks that supported category expansion and marketplace competitiveness.
Job: Expedia Group — Global Director, Marketing & Commercial Strategy · 2022-10 – 2024-11 · 2y 1mo — Role encompassed growth strategy, partner and connectivity marketing, and demand generation across global lodging and B2B2C programs.
Job: EY — Business Strategy Consultant, FMCG, Retail & Healthcare - EY & IBM · 2019-01 – 2019-12 · 11 mo — Worked on projects in commercial strategy, revenue management, and digital transformation for FMCG and healthcare clients. Gained experience in market analysis, pricing optimisation, and marketing effectiveness, supporting senior executives on growth and transformation initiatives.
Job: Hansen Technologies — EVP, Growth & GTM · 2026-05 – present · 3 mo
Job: FWDGEN — Advisory & Transformation - Marketing and Revenue Management · 2023-07 – present · 3y 1mo — Providing consulting across commercial and marketing strategy & transformation, digital and technology strategy & execution, performance marketing, AI, MarTech, data & analytics, sales enablement, sales excellence, product marketing, and market scaling, helping organisations accelerate growth.
Job: Civica — Interim VP of Growth Marketing · 2026-02 – present · 6 mo
School: Athens University of Economics and Business — MBA International, Finance
School: University of Piraeus — Ptychion (BSc), Business Administration

Skills

B2B MarketingProduct MarketingTurnaround StrategyMarket AnalysisBusiness Process AutomationStrategy and TransformationSales EnablementPerformance MarketingRevenue ManagementEmail MarketingMarketing ManagementBusiness TransformationDigital TransformationPricing StrategyAccount Management OptimisationB2B Marketing Strategy & ExecutionProduct & Partner MarketingMarketing Strategy & TransformationMarTech & Marketing OperationsSocial Media Marketing

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Stelios Matthaiou

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