Lorena Victoria

Marketing Consultant, Demand Gen Leader | ABM & Field Marketing Expertise | Strategic Advisor for B2B SaaS, AI & Enterprise Companies

United States20.3k followers

Thomson Reuters

ex-Expedia Groupex-Iron Bridge Tools

With over a decade of experience as a senior marketing professional, I specialize in crafting and executing data-driven digital strategies that drive growth and elevate brand presence in competitive B2B markets.
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My expertise lies at the intersection of creativity and analytics, where I develop end-to-end campaigns that resonate with target audiences and deliver measurable results. I excel in building and launching new business initiatives by collaborating across sales, product marketing, and analytics teams. My approach is rooted in out-of-the-box thinking and a deep understanding of funnel analytics, enabling me to create delightful customer experiences and optimize the customer journey. Key strengths include: - Enterprise Programs: Extensive experience in implementing enterprise-level demand generation programs and processes, particularly in high-touch sales and midmarket environments. - Campaign Orchestration: Expertise in managing macro and micro-segmentation to deliver targeted messaging across multiple channels, including paid, organic, owned, and web. - Data-Driven Decision Making: A strong passion for metrics, using analytics and performance data to guide marketing strategies, optimize spend, and achieve business goals. - Marketing Automation: Proficient in leveraging tools like 6sense, Demandbase, Eloqua, Hubspot and Salesforce to increase demand and streamline campaign execution. - ABM Strategy & Orchestration: Proven success in building out ABM strategies and orchestrating campaigns for global multinationals such as SAP, Oracle, KPMG, EY, etc driving targeted growth and impact. - Cross-Functional Collaboration: Ability to work effectively with creative teams, sales, product marketing, and technology teams to align on objectives and execute seamlessly. My global experience in SaaS and technology sectors, coupled with my expertise in ABM strategy, enables me to bring a unique perspective to any organization looking to achieve sustained growth through innovative marketing solutions. Keywords: Strategic Leadership, Digital Marketing, ABM, Content Marketing, Public Speaking, Market Research, Brand Management, SEO/SEM, E-commerce, CRM, GDPR, Multilingual, SaaS, B2B/B2C, Public Sector, Retail Marketing, AI. Tech Stack: Jira, Confluence, Slack, Microsoft Teams, Asana, Basecamp, Airtable, Workzone, Salesforce, HubSpot, Google Ads, LinkedIn Sales Navigator, SEMrush, META, WordPress, Shopify, WIX, Drupal, Canva, FIGMA, Google Analytics, Tableau, Power BI, DOMO, Looker Studio, 6sense, Demandbase, Bombora.

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THOMSON REUTERSJOB
1. Field & Account Based Mktg…
  2Y 4M
INDEPENDENT CONSULTANTJOB
1. Fullstack Mktg Consultant
  14Y
2. Fullstack Mktg Consultant
  14Y
3. Fullstack Mktg Consultant
  14Y
4. Fullstack Mktg Consultant
  14Y
GAINWELL TECHNOLOGIESJOB
1. Strategic Mktg Consultant
  1Y 4M
AMERICAN HERITAGE SCHOOLS - BROWARD CAMPUSJOB
1. Digital Mktg Mgr
  1Y 6M
EXPEDIA GROUPJOB
1. Global Account Mgr (LatAm,…
  3Y 5M
ESPNJOB
1. Sales & Mktg
  4M
SUCCESSORIESJOB
1. Sales Operations Support
  2Y 6M
IRON BRIDGE TOOLSJOB
1. Product Management
  9M
ABN AMRO BANK N.V.JOB
1. Operations Specialist (Com…
  1Y 7M

Job: Thomson Reuters — Field & Account Based Marketing GTM Lead - Corporate/Enterprise Accounts · 2024-04 – present — Lead global Account-Based Marketing (ABM) and Field Marketing strategy across North America for Thomson Reuters’ Corporates/Enterprise businesses. Responsible for aligning Sales, BDRs, Marketing, Partnerships, and Strategic Alliances around targeted account engagement, pipeline acceleration, and revenue growth. Own the development and execution of integrated go-to-market programs spanning acquisition, expansion, executive engagement, partner marketing, field events, digital activation, and ABM. Partner closely with Sales leadership to build trust, align territory and account strategies, identify growth opportunities, and drive measurable business outcomes. Manage strategic partner and all…
Job: Expedia Group — Global Account Manager (LatAm, EMEA, Caribbean & NA) · 2015-06 – 2018-11 — Annual Advertising Budget: $14 Million | Average ROAS: 8:1 Orchestrated strategic planning, execution, and optimization of expansive global marketing campaigns, significantly advancing market growth and customer engagement across key territories. - Achieved YOY growth of 30-40% in the Caribbean and 65-70% in Central and South America, propelled by deep market analysis and adeptly applied multi-channel strategies, enhancing brand presence and engagement. - Transformed Ad Engineering processes and governance, enhancing operational efficiency and market penetration through innovative strategy and rigorous account management. - Leveraged BI tools and CRM insights to analyze campaign performance…
Job: Iron Bridge Tools — Product Management · 2008-01 – 2008-10 — Leveraged expertise in product lifecycle management to drive the design, development, and market introduction of innovative product lines. Executed strategic negotiations with Chinese manufacturers to secure optimal production strategies, significantly enhancing product quality and cost efficiency. - Directed end-to-end product development, from conceptualization to production, fostering seamless collaboration between the US Product Design Team and Chinese manufacturing partners, resulting in a 12% improvement in time-to-market for new products. - Led the launch of 8 SKUs within the SKIL hand tool line and over 40 under private labels, achieving a market penetration rate of 16% within the f…
Job: Independent Consultant — Fullstack Marketing Consultant · 2012-08 – present — Proven leader in developing and executing data-driven marketing strategies that amplify engagement, and strengthen market presence. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 - Lead the development and implementation of comprehensive marketing strategies that align with organizational goals and address emerging market trends. - Spearhead digital transformation initiatives, including the adoption of CRM systems and advanced analytics tools, to optimize marketing performance metrics. - Manage high-profile campaigns and digital engagement projects, achieving outstanding results in global engagement and revenue growth. - Oversee a team of marketing professionals, fostering a culture of innovation,…
Job: ESPN — Sales & Marketing · 2012-01 – 2012-05 — - Spearheaded a groundbreaking social media campaign in collaboration with Land Rover, achieving a 20% increase in followers, a 25% boost in engagement rate, and a 30% rise in overall reach, setting a new standard for future campaigns. - Played a key role in the production of radio commercials that led to a 15% increase in brand recognition and a 20% uplift in listener engagement, significantly enhancing ESPN Radio's market presence. - Orchestrated and executed ESPN Radio events, surpassing expected attendance by 25% and achieving a participant satisfaction rate of 90%, reinforcing the station's reputation as a premier destination for immersive sports experiences. - Utilized data-driven str…
Job: American Heritage Schools - Broward Campus — Digital Marketing Manager · 2019-12 – 2021-06 — Annual Advertising Budget: $1.5 Million | ROI: 5:1 Directed the digital transformation and marketing strategies to fortify the institution's digital footprint and student engagement. Accelerated brand recognition, student body growth, and streamlined the employment funnel. - Drove an 18% increase in brand visibility and a 15% rise in student enrollment through meticulously targeted digital campaigns. Utilized a dynamic mix of paid media, data analytics, print, and email marketing strategies, seamlessly aligning with the institution's mission and enhancing brand identity. - Enhanced cross-functional collaboration, culminating in a 25% improvement in campaign efficiency and effectiveness by…
Job: Successories — Sales Operations Support · 2008-10 – 2011-04 — Drove customer engagement and brand loyalty through innovative sales and marketing strategies at this leading motivational products company. Spearheaded the LiveChat development project and played a pivotal role in enhancing the customer support and sales teams' performance. - Led the LiveChat development project, significantly enhancing online customer interaction and support capabilities. - Boosted brand loyalty by 20% through strategic analysis of sales efforts and client RFQs, optimizing active bid processes and providing critical support and reporting to the Relationship Manager. - Developed and executed functional testing, creating use cases and test scripts to improve automated regr…
Job: Independent Consultant — Fullstack Marketing Consultant · 2012-08 – present — Proven leader in developing and executing data-driven marketing strategies that amplify engagement, and strengthen market presence. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 - Lead the development and implementation of comprehensive marketing strategies that align with organizational goals and address emerging market trends. - Spearhead digital transformation initiatives, including the adoption of CRM systems and advanced analytics tools, to optimize marketing performance metrics. - Manage high-profile campaigns and digital engagement projects, achieving outstanding results in global engagement and revenue growth. - Oversee a team of marketing professionals, fostering a culture of innovation,…
Job: Gainwell Technologies — Strategic Marketing Consultant · 2022-06 – 2023-10 — Annual Advertising Budget: $2.2 Million | ARR: $1.7 Billion Guided a strategic overhaul in B2B digital marketing for the SaaS sector, boosting demand generation and brand engagement by adopting ABM strategies and AI innovations. Oversaw website and UX strategies, setting benchmarks for content, campaigns, products, and talent acquisition. Crafted data infrastructure and go-to-market strategies for organic social, SEO, ABM, display, programmatic, and email marketing. Oversaw budgets, enhanced analytics, and utilized AI to improve efficiency in social, display, and video marketing efforts, aligning with overarching business objectives. - Architected and executed comprehensive digital market…
Job: ABN AMRO Bank N.V. — Operations Specialist (Compliance & Due Diligence (KYC/AML) · 2006-01 – 2007-08 — Contributed to the bank's compliance and operational efficiency by managing risk assessment processes and supporting due diligence efforts in anticipation of federal audits. Enhanced the wire transfer processing environment through meticulous analysis and coordination. - Developed comprehensive KYC/AML documentation and processes, significantly enhancing compliance and operational risk management capabilities. - Initiated and executed the development of complex memorandums and charts of accounts, significantly contributing to the organization's readiness for federal audits and bolstering the compliance framework. - Improved the wire transfer processing environment by integrating Fedline Adv…
Job: Independent Consultant — Fullstack Marketing Consultant · 2012-08 – present — Proven leader in developing and executing data-driven marketing strategies that amplify engagement, and strengthen market presence. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 - Lead the development and implementation of comprehensive marketing strategies that align with organizational goals and address emerging market trends. - Spearhead digital transformation initiatives, including the adoption of CRM systems and advanced analytics tools, to optimize marketing performance metrics. - Manage high-profile campaigns and digital engagement projects, achieving outstanding results in global engagement and revenue growth. - Oversee a team of marketing professionals, fostering a culture of innovation,…
Job: Independent Consultant — Fullstack Marketing Consultant · 2012-08 – present — Proven leader in developing and executing data-driven marketing strategies that amplify engagement, and strengthen market presence. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 - Lead the development and implementation of comprehensive marketing strategies that align with organizational goals and address emerging market trends. - Spearhead digital transformation initiatives, including the adoption of CRM systems and advanced analytics tools, to optimize marketing performance metrics. - Manage high-profile campaigns and digital engagement projects, achieving outstanding results in global engagement and revenue growth. - Oversee a team of marketing professionals, fostering a culture of innovation,…
School: Florida Atlantic University - College of Business — Bachelor of Business Administration (B.B.A.), Business Management

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SalesforceHubSpot6senseMarket AnalysisTableauPerformance MarketingMarketing AutomationSystem CommunicationData TransformationJiraConfluenceHighspotZendeskDomoHootsuiteCompetitive Marketing StrategiesMarketing Campaign ManagementSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Project ManagementCustomer Experience ManagementUser Experience Design (UED)

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Lorena Victoria

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