Rez Ajdari

Strategy & GTM Leader | Product Marketing, e-Commerce, Payments | eBay, Expedia Group, Apple

eBayex-Appleex-Expedia Group

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Director-level leader in Go-to-Market, Product Marketing and Commercial Strategy, with a track record of driving global growth, market expansion and value creation across technology, SaaS, fintech, advertising and marketplaces.

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Leads high-performing teams that translate complex business objectives into scalable go-to-market strategies and commercial outcomes. Experienced in shaping product direction, defining operating models, and aligning cross-functional execution across product, sales, and marketing to deliver sustained revenue growth and efficiency. At Expedia Group, eBay and Apple, led multi-market initiatives that: - Delivered $1B+ in new partnerships and 60%+ revenue growth across global portfolios. - Generated $70M+ incremental profit by influencing roadmap and investment decisions through data, research and insight. - Built organisational alignment across product, marketing and commercial teams to accelerate adoption and strengthen market position. Recognised for bringing strategic clarity and commercial discipline to complex, high-growth environments. Combines analytical depth with pragmatic leadership to drive transformation and unlock enterprise value in both corporate and PE-backed businesses. Expertise: Go-to-Market & Commercial Strategy | Product Marketing Leadership | Growth & Value | Partnerships & Ecosystem Expansion | Payments, Marketplaces & SaaS | Advertising & Monetisation | Trust & Safety | Cross-Functional Leadership | Operating Model Design | Data-Driven Decision Making