Rez Ajdari
Strategy & GTM Leader | Product Marketing, e-Commerce, Payments | eBay, Expedia Group, Apple
ex-AppleDirector-level leader in Go-to-Market, Product Marketing and Commercial Strategy, with a track record of driving global growth, market expansion and value creation across technology, SaaS, fintech, advertising and marketplaces.
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Leads high-performing teams that translate complex business objectives into scalable go-to-market strategies and commercial outcomes. Experienced in shaping product direction, defining operating models, and aligning cross-functional execution across product, sales, and marketing to deliver sustained revenue growth and efficiency. At Expedia Group, eBay and Apple, led multi-market initiatives that: - Delivered $1B+ in new partnerships and 60%+ revenue growth across global portfolios. - Generated $70M+ incremental profit by influencing roadmap and investment decisions through data, research and insight. - Built organisational alignment across product, marketing and commercial teams to accelerate adoption and strengthen market position. Recognised for bringing strategic clarity and commercial discipline to complex, high-growth environments. Combines analytical depth with pragmatic leadership to drive transformation and unlock enterprise value in both corporate and PE-backed businesses. Expertise: Go-to-Market & Commercial Strategy | Product Marketing Leadership | Growth & Value | Partnerships & Ecosystem Expansion | Payments, Marketplaces & SaaS | Advertising & Monetisation | Trust & Safety | Cross-Functional Leadership | Operating Model Design | Data-Driven Decision Making
GTM Index
- EBAYJOB
- Head of Strategy and GTM1Y 3M
Head of Strategy and GTM
eBay
- Senior Mgr, Product Strate…3Y 11M
Senior Manager, Product Strategy & Experience, Global Payments Services
eBay
• Forming member of the core team responsible for launching and scaling eBay Managed Payments to new global markets. • Responsible for overseeing global business operations related to buyer experience and payment methods. Developed the product strategy and led go-to-market efforts for checkout, payment cost reduction, and the global launch of new payment methods.
- Mgr, PMM, Global Trust & S…2Y 11M
Manager, Product Marketing, Global Trust & Safety
eBay
• Expanding global Trust initiatives to the UK and EU markets. Leading a global cross-functional team to launch products in the market and drive adoption. • Owner of eBay's returns programme in the UK
- EXPEDIA GROUPJOB
- Head of PMM, Global B2B Pa…3Y 11M
Head of Product Marketing, Global B2B Partnerships
Expedia Group
Lead product marketing for Expedia Group’s second-largest B2B business (Strategic Partnerships & Affiliates), leading Product & Commercial Strategy, global GTM and market expansion across APAC, EMEA, North America and LATAM. Influencing product investment decisions and translating strategy into commercial outcomes as part of the global leadership team.
- APPLEJOB
- Operations2Y 11M
Operations
Apple
- Job: Apple — Operations · 2015 – 2017 · 2y
- Job: eBay — Senior Manager, Product Strategy & Experience, Global Payments Services · 2019 – 2022 · 3y — • Forming member of the core team responsible for launching and scaling eBay Managed Payments to new global markets. • Responsible for overseeing global business operations related to buyer experience and payment methods. Developed the product strategy and led go-to-market efforts for checkout, payment cost reduction, and the global launch of new payment methods.
- Job: eBay — Head of Strategy and GTM · 2025-07 – present · 1y 1mo
- Job: eBay — Manager, Product Marketing, Global Trust & Safety · 2017 – 2019 · 2y — • Expanding global Trust initiatives to the UK and EU markets. Leading a global cross-functional team to launch products in the market and drive adoption. • Owner of eBay's returns programme in the UK
- Job: Expedia Group — Head of Product Marketing, Global B2B Partnerships · 2022 – 2025 · 3y — Lead product marketing for Expedia Group’s second-largest B2B business (Strategic Partnerships & Affiliates), leading Product & Commercial Strategy, global GTM and market expansion across APAC, EMEA, North America and LATAM. Influencing product investment decisions and translating strategy into commercial outcomes as part of the global leadership team.
- School: King's College London — Bachelor of Science (BSc), Mathematics with Management & Finance
Skills
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