Simon Berman
Product Marketing & Go-To-Market Executive | Turning Great Products into Great Businesses
ex-HiBobA great product doesn't automatically become a great business. That's where I've spent my career.
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For more than 20 years in Silicon Valley, I've helped B2B SaaS companies transform innovative products into market-leading businesses by aligning what they build, sell and communicate with what customers truly value. I've worked across startups, growth-stage companies, pre-IPO businesses and public enterprises, helping leadership teams sharpen positioning, build Product Marketing organizations, launch products and scale go-to-market execution. I believe Product Marketing is far more than a function. It's the connective tissue that aligns Product, Marketing, Sales and Customer Success around a common narrative. When done well, it creates clarity, builds trust, enables consistent execution—and helps turn a great product into a great Throughout my career, I've helped build category-leading products and contributed to companies acquired by HP, Cisco, BlackBerry and Spirent. I helped grow Mercury's LoadRunner into a $150M business with more than 70% market share and later led Product Marketing and AI go-to-market initiatives at HiBob as the company scaled from approximately $200M to nearly $300M ARR. I enjoy building high-performing teams, mentoring future leaders and working with ambitious companies to solve complex go-to-market challenges.
GTM Index
- SELF-EMPLOYEDJOB
- GTM Strategy Advisor (Inde…7M
GTM Strategy Advisor (Independent)
Self-Employed
Advising growth-stage B2B SaaS companies on GTM strategy, including ICP clarity, positioning, and sales execution as they scale. Actively exploring VP GTM Strategy / Head of GTM roles where the mandate is end-to-end revenue effectiveness.
- HIBOBJOB
- VP, PMM1Y 1M
Vice President, Product Marketing
HiBob
HiBob is one of the world's fastest-growing HR tech companies, helping modern businesses transform the way they engage their people. Joined the executive leadership team as the company scaled from approximately $200M to nearly $300M ARR, leading a global team of 15 Product Marketing professionals. • Transformed the 15-person Product Marketing organization from tactical support into a strategic commercial partner, embedding it across product strategy, pricing and go-to-market. • Launched US Payroll, enabling the company to compete as a fully integrated HCM platform in the U.S. • Led HiBob’s expansion beyond core HR following the Mosaic acquisition, launching the integrated solution within s…
- WALKALONE MARKETINGJOB
- Owner9M
Owner
WalkAlone Marketing
• Founded a consultancy advising companies on GTM innovation and market strategies. • Partnered with Infobip to launch AI strategy and mentor emerging leaders.
- TRUSONAJOB
- Chief Product Officer/SVP…4Y 8M
Chief Product Officer/SVP Product Marketing
Trusona
Kleiner Perkins-backed IAM cybersecurity company pioneering passwordless authentication and identity verification. • Built Trusona’s enterprise go-to-market foundation, including sales motions, field enablement and partner strategy. • Led the strategic repositioning of Trusona, redefining its messaging and market position around passwordless authentication. • Defined the enterprise go-to-market strategy, prioritizing target markets, growth opportunities and expansion initiatives. • Launched one of the industry’s first FIDO Alliance-compliant passkey solutions, reinforcing Trusona’s leadership in passwordless authentication. • Developed strategic partnerships with identity leaders including…
- CAPRIZAJOB
- VP, Products2Y 4M
Vice President, Products
Capriza
• Repositioned this a16z-backed company from a mobility platform to a business process vendor. • Crafted product narratives and demos that boosted engagement by 30%.
- CASTLIGHT HEALTH (NYSE: CSLT)JOB
- GTM Consultant5M
GTM Consultant
Castlight Health (NYSE: CSLT)
Leveraging expertise in product marketing and product management for: • Product positioning and PoV • Vertical strategy • Product strategy • Sales tools and enablement • Team organization • Mentoring
- JASPERJOB
- VP, PMM1Y 7M
Vice President, Product Marketing
Jasper
Executive leadership team member helping scale the leading IoT platform from ~$75M to ~$100M ARR. • Led multi-vertical GTM across IoT portfolio (Automotive, Manufacturing), generating $15M pipeline. • Standardized global GTM enablement frameworks that scaled across regions and product lines. • Developed a high-performing team of five product marketing directors.
- MARKET4DEMANDJOB
- Advisory Board Member2Y
Advisory Board Member
Market4Demand
Technology marketing consulting firm that delivers strategic and tactical services designed to successfully market innovative products and services.
- APPCELERATOR (ACQUIRED BY AXWAY)JOB
- Senior Dir, PMM1Y 11M
Senior Director, Product Marketing
Appcelerator (acquired by Axway)
• Grew the Titanium SDK community to 500,000 developers globally, increasing engagement by 15%. • Repositioned the company as an enterprise vendor targeting CIOs, delivering market credibility. • Led company-wide ISO 27001 certification, achieving compliance in 3 months.
- MU DYNAMICS (ACQUIRED BY SPIRENT)JOB
- VP, Products2Y 7M
Vice President, Products
Mu Dynamics (acquired by Spirent)
• Re-positioned this Accel-funded cybersecurity company around next-gen app-awareness for NEMs. • Drove 60% business growth by launching network testing solutions for LTE/4G and IPv6.
- Job: Self-Employed — GTM Strategy Advisor (Independent) · 2026-01 – present — Advising growth-stage B2B SaaS companies on GTM strategy, including ICP clarity, positioning, and sales execution as they scale. Actively exploring VP GTM Strategy / Head of GTM roles where the mandate is end-to-end revenue effectiveness.
- Job: HiBob — Vice President, Product Marketing · 2024-11 – 2025-12 — HiBob is one of the world's fastest-growing HR tech companies, helping modern businesses transform the way they engage their people. Joined the executive leadership team as the company scaled from approximately $200M to nearly $300M ARR, leading a global team of 15 Product Marketing professionals. • Transformed the 15-person Product Marketing organization from tactical support into a strategic commercial partner, embedding it across product strategy, pricing and go-to-market. • Launched US Payroll, enabling the company to compete as a fully integrated HCM platform in the U.S. • Led HiBob’s expansion beyond core HR following the Mosaic acquisition, launching the integrated solution within s…
- Job: WalkAlone Marketing — Owner · 2024-01 – 2024-10 — • Founded a consultancy advising companies on GTM innovation and market strategies. • Partnered with Infobip to launch AI strategy and mentor emerging leaders.
- Job: Trusona — Chief Product Officer/SVP Product Marketing · 2019-04 – 2023-12 — Kleiner Perkins-backed IAM cybersecurity company pioneering passwordless authentication and identity verification. • Built Trusona’s enterprise go-to-market foundation, including sales motions, field enablement and partner strategy. • Led the strategic repositioning of Trusona, redefining its messaging and market position around passwordless authentication. • Defined the enterprise go-to-market strategy, prioritizing target markets, growth opportunities and expansion initiatives. • Launched one of the industry’s first FIDO Alliance-compliant passkey solutions, reinforcing Trusona’s leadership in passwordless authentication. • Developed strategic partnerships with identity leaders including…
- Job: Capriza — Vice President, Products · 2016-08 – 2018-12 — • Repositioned this a16z-backed company from a mobility platform to a business process vendor. • Crafted product narratives and demos that boosted engagement by 30%.
- Job: Castlight Health (NYSE: CSLT) — GTM Consultant · 2016-03 – 2016-08 — Leveraging expertise in product marketing and product management for: • Product positioning and PoV • Vertical strategy • Product strategy • Sales tools and enablement • Team organization • Mentoring
- Job: Jasper — Vice President, Product Marketing · 2014-07 – 2016-02 — Executive leadership team member helping scale the leading IoT platform from ~$75M to ~$100M ARR. • Led multi-vertical GTM across IoT portfolio (Automotive, Manufacturing), generating $15M pipeline. • Standardized global GTM enablement frameworks that scaled across regions and product lines. • Developed a high-performing team of five product marketing directors.
- Job: Market4Demand — Advisory Board Member · 2013-03 – 2015-03 — Technology marketing consulting firm that delivers strategic and tactical services designed to successfully market innovative products and services.
- Job: Appcelerator (acquired by Axway) — Senior Director, Product Marketing · 2012-07 – 2014-06 — • Grew the Titanium SDK community to 500,000 developers globally, increasing engagement by 15%. • Repositioned the company as an enterprise vendor targeting CIOs, delivering market credibility. • Led company-wide ISO 27001 certification, achieving compliance in 3 months.
- Job: Mu Dynamics (acquired by Spirent) — Vice President, Products · 2009-11 – 2012-06 — • Re-positioned this Accel-funded cybersecurity company around next-gen app-awareness for NEMs. • Drove 60% business growth by launching network testing solutions for LTE/4G and IPv6.
- School: Imperial College London — B. Eng, Aeronautical Engineering
- School: University College London, U. of London — Master of Science - MS, Computer Science
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