Shrish Ranjan

GTM & Growth Executive | Driving Scalable Revenue Growth | B2B & B2C Marketing Transformation Leader

San Francisco853 followers

Meta

ex-HP

ex-The Hackett Group Inc.

A GTM and Growth executive driving commercial transformation by blending top-tier consulting expertise with corporate marketing leadership.
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Proven track record of building strategies and operational engines that power scalable revenue growth for global tech leaders Key Competencies: • GTM Strategy & Planning: Architecting unified Sales & Marketing operating models to power integrated GTM for global B2B organizations • Growth Strategies: Building and executing global growth playbooks • Marketing Planning & Operations: Leading strategic and financial planning for global marketing organizations with $100M+ budgets • Marketing Analytics: Translating marketing data into a clear ROI narrative and predictive insights that guide executive-level investment and strategic planning • Marketing Transformation: Spearheading initiatives that align an organization's people, processes, and technology with a unified GTM strategy, breaking down silos between Sales and Marketing to drive commercial alignment

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GTM Index

METAJOB
1. Mktg Strategy, Planning, &…
  1Y 9M
HPJOB
1. Global Head, Growth Mktg &…
  2Y 11M
2. Global Head, Mktg GTM
  1Y 11M
3. Dir, Mktg Strategy & Opera…
  2Y 11M
THE HACKETT GROUPJOB
1. Dir, Strategy & Operations
  2Y 11M
KPMGJOB
1. Mgr, Strategy & Operations
  4Y 11M
2. Senior Associate, Strategy…
  3Y 11M
STRATEGY&JOB
1. Associate
  11M
YAHOO!JOB
1. Senior Software Eng
  3Y 11M
MEGISTO SYSTEMSJOB
1. Software Eng
  1Y 11M

Job: Meta — Marketing Strategy, Planning, & Transformation Leader (Contract) · 2025 – present · 1y 7mo — Brought in to lead GTM transformation and instill a rigorous cadence of strategic planning and performance management for the Enterprise/B2B marketing organization • Strategic Planning and Performance Management: Orchestrated the H2 and Annual strategic planning process, guiding teams to develop initiative plans aligned with top-level goals. Ensured program success through a bi-weekly performance cadence to track KPIs, mitigate risks, and report to leadership. • Marketing Transformation: Architect a unified B2B Sales and Marketing operating model for Meta's Business Messaging and Business AI portfolios, defining joint processes, performance KPIs, and the enabling Mar-Tech stack.
Job: HP — Global Head, Growth Marketing & AI · 2022 – 2024 · 2y — Established and led the Growth Marketing Center of Excellence (COE) to advance B2B and B2C growth priorities across Consumer Subscriptions, Gaming, Consumer Print, and Commercial Print • Growth & Marketing Strategy: Delivered $500M+ in attributed and $50M+ in incremental revenues by developing and executing global growth playbooks in partnership with regional markets. • Marketing Analytics: Architected a state-of-the-art B2B/B2C marketing ROI framework, replacing static dashboards to deliver predictive insights and a 4X acceleration in measurement. • Generative AI: Delivered $2.5M+ in annual savings by devising HP’s marketing AI strategy and partnering with global teams on 20+ generative…
Job: HP — Global Head, Marketing GTM · 2021 – 2022 · 1y — Led a 15-member global GTM team through a critical 6-month leadership transition, ensuring organizational stability and uninterrupted business operations • Marketing Investment & Performance Management: Oversaw the financial planning and performance management for a $100M+ marketing budget across eight markets, achieving 100% OKR attainment through rigorous bi-weekly business reviews and investment optimization
Job: HP — Director, Marketing Strategy & Operations · 2020 – 2022 · 2y — Led a 17-member strategy and operations team and served as Chief of Staff to the CMO • Strategic Planning & Operations: Drove the annual marketing strategic planning process for eight markets, from setting OKRs to aligning investments with product roadmaps. Orchestrated quarterly business reviews with executive leadership and ensured 100% financial compliance • Program Management: Led a program management office (PMO) to coordinate high-impact, cross-functional initiatives including a new brand identity launch, M&A marketing workstreams, and the development of new reporting capabilities • Talent Development: Enabled 50+ marketers to advance their careers by creating and implementing a ta…
Job: The Hackett Group Inc. — Director, Strategy & Operations · 2018 – 2020 · 2y — Led sales and delivery of large-scale enterprise-wide business strategy and transformation projects for Fortune 500 clients • Business Strategy & Transformation: Advised Fortune 500 clients on enterprise-wide transformation, including devising a strategy to scale a 1,500-person sales and customer service organization for a $6B firm and creating a 4-year strategic plan for a $100B+ company. • Operational & Financial Improvement: Delivered significant operational efficiencies for clients, from establishing AI & Automation Centers of Excellence to formulating a cost reduction strategy projected to save a $10B firm $30M over three years. • Sales & Commercial Leadership: Secured new consultin…
Job: KPMG — Manager, Strategy & Operations · 2013 – 2017 · 4y — Led sales and delivery of large-scale business strategy and transformation projects for Fortune 500 clients, focusing on M&A integration, Divestitures, Sales Operations, and business development. • M&A and Divestitures: Led post-deal value capture for multiple M&A transactions by redesigning and implementing scalable operating models and business processes for global functions like finance, procurement, and customer service. • Sales & Business Development: Drove significant commercial results by streamlining sales operations to achieve $2M in savings for a key client and personally exceeding a $500 K annual sales target for 3 consecutive years
Job: KPMG — Senior Associate, Strategy & Operations · 2010 – 2013 · 3y
Job: Strategy& — Associate · 2009 – 2009 · 0 mo — Advised struggling firms on corporate restructuring and turnaround strategies, designing and implementing cost optimization plans that achieved multi-million-dollar savings
Job: Yahoo! — Senior Software Engineer · 2005 – 2008 · 3y — Led cross-functional engineering teams to design and deliver innovative products for the Yahoo! Autos and Local verticals, earning multiple recognitions for outstanding leadership and technical contributions
Job: Megisto Systems — Software Engineer · 2004 – 2005 · 1y — Promoted within 4 months for outstanding engineering leadership after developing an automated testing solution that delivered $100 K in incremental revenue
School: The University of Chicago Booth School of Business — Master of Business Administration - MBA (Full Time Program)
School: Purdue University — Master of Science (MS), Computer Science
School: Indian Institute of Technology (Banaras Hindu University), Varanasi — B Tech (Honors), Computer Science and Engineering

Skills

B2B MarketingPerformance ManagementGrowth MarketingData ScienceFinancial PlanningChief of StaffStrategy DevelopmentCost Reduction StrategiesExecutive CommunicationGo-to-Market (GTM) StrategyB2B & B2C MarketingSales & Business DevelopmentTeam Leadership & MentoringHypothesis-Driven Problem SolvingBusiness Analysis & FrameworksQuantitative & Data AnalysisStoryboarding & PowerPoint PresentationsClient Relationship ManagementBusiness Process Re-engineeringGlobal Capability Centers (GCCs)

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Shrish Ranjan

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