Shraddha Sudhir
GTM Sales Operations Analyst at Box
BoxI’m a Go-To-Market Analyst with seven years of experience using data to drive revenue, growth and strategic decision-making. I specialize in analyzing CRM, financial, and operational data to deliver clear, actionable insights for sales, marketing, and leadership teams.
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My work is grounded as I focus less on the tools and more on solving the problem. I'm strong in strong SQL and Python, modern BI tools and a focus on data quality, scalable reporting, and effective cross-functional communication. With a Master of Business Analytics from California State University, East Bay & Master of Business from the University of Queensland, Australia, I bring a unique blend of business strategy and analytical expertise.
GTM Index
- BOXJOB
- GTM Sales Operations Analyst4M
GTM Sales Operations Analyst
Box
- SURROUNDJOB
- GTM Eng2M
GTM Engineer
Surround
- Lead Scoring Model - Engineered a statistical lead scoring model (logistic regression / weighted scoring framework) to segment leads into high- and low-propensity tiers, enabling controlled A/B testing of outbound sequences; drove 20% improvement in reply/conversion rate by reallocating sequence cadence based on tier. - Signal Scoring Model/Built a multi-variate signal scoring model using firmographic/behavioral data to quantify ICP fit, surfacing high-intent prospects in real time; informed messaging personalization and outreach prioritization, contributing to 40% reduction in SDR time on low-fit accounts.
- SAVIIJOB
- GTM Lead & Analyst2M
GTM Lead & Analyst
Savii
- FASTSPRINGJOB
- Sales Operations Data Anal…11M
Sales Operations Data Analyst
FastSpring
- Data-driven decision-making and execution: Maintaining and developing analyses that identify and act on market opportunities. - Business-actionable insights from data and identify strategic actions to grow market share. - Building and maintaining Salesforce reporting while utilizing various third-party data aggregation and reporting tools for data-driven prospecting. - A/B testing fundamentals applied to determine optimal alternatives. - Preparing and distributing key sales reports for relevant stakeholders, including leaders, senior leaders, and executive audiences. - Leveraging generative AI to enhance Salesforce and business operations. - Proposing campaign optimizations and execution…
- CALIFORNIA STATE UNIVERSITY, EAST BAYJOB
- International Student Bran…4M
International Student Brand Ambassador
California State University, East Bay
- Analyzed applicant-to-enrollment data using Salesforce, identifying trends in acceptance and yield rates for international students. - Segmented data by demographics, programs, and intake periods to uncover insights into enrollment patterns. - Identified gaps in the enrollment funnel, focusing on high drop-off points and their root causes (e.g., visa issues, financial constraints). - Provided actionable recommendations to improve conversion rates, such as targeted outreach and process improvements.
- PROJECTPROJOB
- Growth Analyst1Y 6M
Growth Analyst
ProjectPro
- Developed and validated product-market fit for enterprise segment of the business; collaborated with executive team to define and analyze key enterprise business metrics - Led the onboarding of Merck Pharmaceuticals directly contributing to 40% of the B2B sales revenue - Analyzed marketing and sales data in Salesforce, Google Analytics, Looker - Implemented agile project management methodologies for product development - Examined market trends, marketing campaign performance, customer retention and attrition data using Excel - Utilized Tableau to visualize data on lead sources, conversion rates, and website analytics - Disseminated knowledge about latest AI and ML use-cases through blog p…
- EXOTEL TECHCOM PRIVATE LIMITEDJOB
- Sales Analyst1Y 2M
Sales Analyst
Exotel Techcom Private Limited
- Architected and led the implementation of a new international sales pipeline for the SMB sales team - Closed international deals worth $13000 USD and $14500 USD; Secured high-potential international enterprise accounts through comprehensive need assessments and customized solution offering which resulted in a 20% total lead volume increase - Consistently surpassed sales quotas, driving a 25% growth in B2B customer base - Reduced marketing costs by 20% via data-backed strategies - Improved sales strategy by providing insights found through descriptive statistical analysis on Looker - Won Spot Award in 2021 and 2022 for consistently outperforming sales and marketing targets by 41%
- LEXIMANCERJOB
- Management Consultant4M
Management Consultant
Leximancer
- Researched future markets for text mining software and proposed new business models. - In-depth interviews were conducted of potential customers. - Analyzed improvements and pivoted business plan based on key internal and external factors. - Created new content for social media platforms (videos, articles & posts). - Developed growth strategies and business model plans. - Pitched GTM strategies. - Researched business opportunities and viable income streams.
- TOASTMASTERS INTERNATIONALJOB
- Crew Member2Y 2M
Crew Member
Toastmasters International
- Weekly speeches were delivered in front of a speaking-skilled audience. - Access fellow speakers' speeches based on predetermined metric
- ERICSSONJOB
- Network Eng2Y 4M
Network Engineer
Ericsson
- Enhanced signal strength by 30% of affected antennas through data-driven antenna optimization - Streamlined 3G to 4G antenna upgrade process, reducing troubleshooting time by 20% - Communicated site upgrade and signal strength maintenance updates to 3UK and T-Mobile clients (based in UK) using Ericsson's internal visualization tools and Excel - Won Employee of the Year Award in 2018 for exceeding client expectations and driving contract renewal
- Job: Box — GTM Sales Operations Analyst · 2026-06 – present · 2 mo
- Job: Surround — GTM Engineer · 2026-04 – 2026-06 · 2 mo — - Lead Scoring Model - Engineered a statistical lead scoring model (logistic regression / weighted scoring framework) to segment leads into high- and low-propensity tiers, enabling controlled A/B testing of outbound sequences; drove 20% improvement in reply/conversion rate by reallocating sequence cadence based on tier. - Signal Scoring Model/Built a multi-variate signal scoring model using firmographic/behavioral data to quantify ICP fit, surfacing high-intent prospects in real time; informed messaging personalization and outreach prioritization, contributing to 40% reduction in SDR time on low-fit accounts.
- Job: Savii — GTM Lead & Analyst · 2026-01 – 2026-03 · 2 mo
- Job: FastSpring — Sales Operations Data Analyst · 2025-02 – 2026-01 · 11 mo — - Data-driven decision-making and execution: Maintaining and developing analyses that identify and act on market opportunities. - Business-actionable insights from data and identify strategic actions to grow market share. - Building and maintaining Salesforce reporting while utilizing various third-party data aggregation and reporting tools for data-driven prospecting. - A/B testing fundamentals applied to determine optimal alternatives. - Preparing and distributing key sales reports for relevant stakeholders, including leaders, senior leaders, and executive audiences. - Leveraging generative AI to enhance Salesforce and business operations. - Proposing campaign optimizations and execution…
- Job: California State University, East Bay — International Student Brand Ambassador · 2024-09 – 2025-01 · 4 mo — - Analyzed applicant-to-enrollment data using Salesforce, identifying trends in acceptance and yield rates for international students. - Segmented data by demographics, programs, and intake periods to uncover insights into enrollment patterns. - Identified gaps in the enrollment funnel, focusing on high drop-off points and their root causes (e.g., visa issues, financial constraints). - Provided actionable recommendations to improve conversion rates, such as targeted outreach and process improvements.
- Job: ProjectPro — Growth Analyst · 2022-07 – 2024-01 · 1y 6mo — - Developed and validated product-market fit for enterprise segment of the business; collaborated with executive team to define and analyze key enterprise business metrics - Led the onboarding of Merck Pharmaceuticals directly contributing to 40% of the B2B sales revenue - Analyzed marketing and sales data in Salesforce, Google Analytics, Looker - Implemented agile project management methodologies for product development - Examined market trends, marketing campaign performance, customer retention and attrition data using Excel - Utilized Tableau to visualize data on lead sources, conversion rates, and website analytics - Disseminated knowledge about latest AI and ML use-cases through blog p…
- Job: Exotel Techcom Private Limited — Sales Analyst · 2021-04 – 2022-06 · 1y 2mo — - Architected and led the implementation of a new international sales pipeline for the SMB sales team - Closed international deals worth $13000 USD and $14500 USD; Secured high-potential international enterprise accounts through comprehensive need assessments and customized solution offering which resulted in a 20% total lead volume increase - Consistently surpassed sales quotas, driving a 25% growth in B2B customer base - Reduced marketing costs by 20% via data-backed strategies - Improved sales strategy by providing insights found through descriptive statistical analysis on Looker - Won Spot Award in 2021 and 2022 for consistently outperforming sales and marketing targets by 41%
- Job: Leximancer — Management Consultant · 2020-07 – 2020-11 · 4 mo — - Researched future markets for text mining software and proposed new business models. - In-depth interviews were conducted of potential customers. - Analyzed improvements and pivoted business plan based on key internal and external factors. - Created new content for social media platforms (videos, articles & posts). - Developed growth strategies and business model plans. - Pitched GTM strategies. - Researched business opportunities and viable income streams.
- Job: Toastmasters International — Crew Member · 2016-11 – 2019-01 · 2y 2mo — - Weekly speeches were delivered in front of a speaking-skilled audience. - Access fellow speakers' speeches based on predetermined metric
- Job: Ericsson — Network Engineer · 2016-09 – 2019-01 · 2y 4mo — - Enhanced signal strength by 30% of affected antennas through data-driven antenna optimization - Streamlined 3G to 4G antenna upgrade process, reducing troubleshooting time by 20% - Communicated site upgrade and signal strength maintenance updates to 3UK and T-Mobile clients (based in UK) using Ericsson's internal visualization tools and Excel - Won Employee of the Year Award in 2018 for exceeding client expectations and driving contract renewal
- School: California State University - East Bay — Master's degree, Business Analytics · 2025-12
- School: The University of Queensland — Master’s degree, Business Administration and Management, General · 2020-12
- School: Bangalore University — Bachelor's degree, Electrical and Electronics Engineering
Skills
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Google
ex-Apple
OpenAI