Shane Jamison
Revenue Leader | AI-Native GTM Operator | Strengths-Based Coaching
Most B2B companies don't have a strategy problem. They have an execution gap between what their GTM could be and what their team can actually deliver.
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Closing that gap is what I've done for 20 years. I've worked with revenue teams at Smartsheet, Workato, ReliaQuest, AppFolio, and Metadata. Along the way I scaled a sales org from 25 to 300+ people and grew revenue from $5M to $30M. But the numbers only tell part of the story. What I actually build is the machine underneath them: pipeline operations, outbound infrastructure, deal frameworks, and rep development systems that keep producing after I've moved on to the next problem. The last few years changed the math. At Metadata, I led an AI-native sales transformation, rebuilding how a revenue team operates when AI handles the heavy lifting and sellers focus on what only humans can do. Most teams are still bolting AI onto old processes. The ones winning right now rebuilt around it. My coaching approach is grounded in personal Strengths and sales frameworks like SPICED,MEDDIC, etc. turning inconsistent sellers into reliable performers with playbooks built around how they're actually wired. I'm also engaged the Denver chapter of Pavilion, which gives me a front-row seat to what's working across hundreds of revenue leaders. If your team is being asked to do more with less, that's not a constraint. It's the whole opportunity. Open to conversations with revenue leaders and founders solving hard GTM problems.
GTM Index
- 1-GTMJOB
- Advisor7M
Advisor
1-GTM
- SHANE JAMISON CONSULTINGJOB
- Unified GTM Operator13Y 2M
Unified GTM Operator
Shane Jamison Consulting
- PAVILIONJOB
- Executive Member3Y 1M
Executive Member
Pavilion
- Associate6Y 7M
Associate
Pavilion
Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.
- Chapter Head - Denver Asso…1Y 2M
Chapter Head - Denver Associates
Pavilion
Increased new logo revenue by 100% YOY. Implemented SPICED methodology. 2X'd ACV from 35k to 68k. Decreased sales cycle by 20%.
- METADATAJOB
- VP of Sales1Y
VP of Sales
Metadata
- RELVNTJOB
- VP of Sales11M
Vice President of Sales
RELVNT
Leading the GTM execution to help B2B marketing and sales connect with their highest value targets.
- GTM UNITEDJOB
- Co-Founder | Revenue Leader11M
Co-Founder | Revenue Leader
GTM United
- Member1Y 5M
Member
GTM United
- J2 GROUPJOB
- Strategic Advisor5Y 4M
Strategic Advisor
J2 Group
- THE DEC NETWORKJOB
- Associate Board Member1Y 11M
Associate Board Member
The DEC Network
The DEC is driving innovation and economic impact by helping entrepreneurs start, build and grow their businesses. With a number of innovation hubs across DFW, we provide expert education, access to knowledgeable mentors, and a vibrant community of like-minded entrepreneurs. We accelerate founder success through connections and collaboration from our work with investors, corporations, and public institutions.
- WORKATOJOB
- Strategic Sales2Y 11M
Strategic Sales
Workato
Workato turns your manual, complex workflows into simple, powerful, intelligent automations.
- Job: 1-GTM — Advisor · 2026 – present
- Job: Shane Jamison Consulting — Unified GTM Operator · 2013-06 – present
- Job: Pavilion — Executive Member · 2023-07 – present
- Job: Pavilion — Associate · 2020 – present — Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.
- Job: Pavilion — Chapter Head - Denver Associates · 2025-04 – 2026-06 — Increased new logo revenue by 100% YOY. Implemented SPICED methodology. 2X'd ACV from 35k to 68k. Decreased sales cycle by 20%.
- Job: Metadata — VP of Sales · 2025-06 – 2026-06
- Job: GTM United — Co-Founder | Revenue Leader · 2024-11 – 2025-10
- Job: J2 Group — Strategic Advisor · 2019-09 – 2025-01
- Job: RELVNT — Vice President of Sales · 2025 – 2025 — Leading the GTM execution to help B2B marketing and sales connect with their highest value targets.
- Job: GTM United — Member · 2023-01 – 2024-06
- Job: The DEC Network — Associate Board Member · 2023 – 2024 — The DEC is driving innovation and economic impact by helping entrepreneurs start, build and grow their businesses. With a number of innovation hubs across DFW, we provide expert education, access to knowledgeable mentors, and a vibrant community of like-minded entrepreneurs. We accelerate founder success through connections and collaboration from our work with investors, corporations, and public institutions.
- Job: Workato — Strategic Sales · 2022 – 2024 — Workato turns your manual, complex workflows into simple, powerful, intelligent automations.
- School: The University of Texas at Dallas — Business Administration and Management, General
Skills
Playbooks
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