Sergio Pineda

Senior Partner Manager

Softcard Mobile Commerce

Apr 2012 – Mar 201311 months

• Developed go-to-market strategy and execution for Cloud-based mobile payment product with American Express, Chase and Capital One. Campaign elements included email, local events, digital marketing and direct mail. • Drove a 10% penetration of credit cards loaded in Cloud application among targeted customers. • Analyzed adoption rate among users to develop a go-to-market strategy with ATT, T-Mobile and Verizon to target banking partners’ customers. • Launched a go-to-market campaign to target 2000 American Express employees to adopt mobile payment product. Engaged ATT, Verizon and T-Mobile to promote product with new handsets. Event reached 1500 employees.

Senior Business Manager

Microsoft

Aug 2011 – Mar 20127 months

• Authored white paper that analyzed how Cloud interoperability influences Developer and IT satisfaction. • Led a cross-functional team of business leaders to develop the team business plan for review/approval in 3 weeks. • Aligned strategic plan priorities to $33M operating budget. Managed spend to plan.

Senior Business Manager

Microsoft

Aug 2009 – Aug 201124 months

• Performed monthly business analysis to track sales performance of a Cloud management service. • Established a cross functional group to develop a marketing plan for a Cloud service targeting enterprise partners. • Developed the 3-YR P&L forecast for a Cloud service to evaluate future investments for the service.

Business Manager

Microsoft

Jul 2007 – Aug 200925 months

• Led a cross-functional team of Sales, Marketing and Product Management members to develop the 3-year Learning Distribution and Strategy Plan to grow the business to $250M in three years. • Co-owned development with the MSL Sales Managers a strategy to re-integrate partners into the overall sales mix. Strategy included sales incentives and partner training resulting in 7% increase in annual revenue. • Conducted a partner segmentation analysis to identify near term revenue opportunities for the business. • Performed monthly business analysis to track sales performance for a $200M business. Presented results to GM.

Sr. Partner Marketing Manager

Microsoft

Aug 2005 – Jul 200723 months

• Developed go-to-market demand generation campaigns and executed with top global partners: HP, Getronics, Unisys, Dell, Satyam, Infosys, Accenture, EDS, CSC, Fujitsu-Siemens, Capgemini and BearingPoint. • Led multiple cross-functional teams to create and execute 14 global, scalable marketing programs worldwide targeting IT Professionals. Campaigns generated 50 enterprise leads. • Developed all marketing content for campaigns including message frameworks, customer presentations and marketing materials. • Extensive experience managing creative agencies including budget to develop IT Professional oriented content and marketing campaigns.

OEM Product Marketing Manager

Microsoft

Sep 2001 – Aug 200547 months

• Innovated go-to-market demand generation strategy and execution via Customer Marketing Framework targeting 350 global hardware partners including top strategic partners: HP, Dell, Toshiba, IBM, Sony and Gateway. • Launched Windows Server 2003, Windows XP, Office XP and Office 2003 with 350 global hardware partners. • Created and executed 8 marketing campaigns targeted at B2B and B2C segments. Results included: increased sales of Dell and HP by 20% and 6%; campaigns localized into 13 languages by Dell targeting 9mm customers; HP and Toshiba adoption of sales tools to train 1000 resellers. • Developed all partner content for the marketing campaigns.