Peter DeBenedictis
COO | CMO | Board Member | NED | Start-ups Mentor
GoogleAs the Chief Revenue Officer for Google Cloud in the Middle East, North Africa, and Türkiye (MENAT), I lead the regional revenue strategy and go-to-market execution for one of the world’s most innovative cloud ecosystems.
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With over 30 years of leadership experience at global technology giants, I specialize in driving large-scale digital transformation and accelerating market share in high-growth, emerging territories. My expertise spans succession planning, strategic vision, and designing and executing operational frameworks that empower regional teams. I have built a track record of facilitating impactful transformations and partnering with leadership to achieve organizational goals. Passionate about creating cohesive, high-performing teams, I work collaboratively to bridge strategy with execution and deliver results.
GTM Index
- DUBAI COLLEGEJOB
- Vice Chairman and Board Me…13Y 10M
Vice Chairman and Board Member
Dubai College
Working alongside the Chair, Governors, and Senior Leadership Team to provide governance and strategic oversight for one of the Middle East's leading independent schools, with a focus on long-term strategy, institutional development, stakeholder engagement, and organizational excellence.
- POWERSCOREJOB
- Board Member2M
Board Member
Powerscore
Advising the leadership team on commercial strategy, pricing and monetization, investor readiness, fundraising strategy, strategic partnerships, and long-term growth as Powerscore scales its event intelligence platform.
- GOOGLEJOB
- Chief Revenue Officer & GT…7M
Chief Revenue Officer & GTM Lead - MENAT
Google
Leading commercial strategy, revenue growth, and business transformation initiatives across the Middle East, North Africa, and Turkey. Partnering with enterprises and governments to accelerate digital transformation, AI adoption, and innovation at scale.
- MICROSOFTJOB
- Chief Operating Officer1Y 5M
Chief Operating Officer
Microsoft
COO for Microsoft Africa, responsible for all Commercial Operations, Marketing, and GTM across the continent.
- Dir - Business & Sales Ope…2Y 9M
Director - Business & Sales Operations - Central Europe, Middle East & Africa
Microsoft
- CMO - Middle East & Africa4Y 6M
CMO - Middle East & Africa
Microsoft
- WORLDWIDE ASSET EXCHANGE (WAX)JOB
- Advisory Board Member3Y 6M
Advisory Board Member
Worldwide Asset eXchange (WAX)
- THE MARKETING SOCIETYJOB
- Board Member3Y 9M
Board Member
The Marketing Society
The Marketing Society is an influential global membership network for senior marketers, dedicated to our purpose of empowering brave leaders. With 3000 members across our seven hubs London (HQ), Scotland, Hong Kong, Singapore, Dubai, India and New York we provide members with an opportunity to make meaningful connections and to have the conversations that matter. As part of my role on the board, I am tasked to help drive the local strategy, shape the programme of activity and make introductions to brave leaders who would be a great addition to the membership. For more information about the Society, please do get in touch. To apply, go to https://membership.marketingsociety.com/
- SEQWRIGHT GENOMIC SERVICES GE HEALTHCAREJOB
- Chief Mktg Officer - Emerg…1Y
Chief Marketing Officer - Emerging Markets
SeqWright Genomic Services GE Healthcare
- Chief Mktg Officer - Turke…4Y 4M
Chief Marketing Officer - Turkey & Middle East
SeqWright Genomic Services GE Healthcare
Series of positions leading to appointment as CMO for region covering 14 markets across Turkey, the GCC, Levant, and Pakistan.
- PHILIPSJOB
- Area Mktg Officer/Mktg Dir2Y 11M
Area Marketing Officer/Marketing Director
Philips
Strategic Marketing, Business Strategy, Pricing and Product Development, Brand Management, Communications, ATL/BTL/Online Advertising, Direct Marketing
- FEDEX EXPRESSJOB
- Regional Mktg Mgr - Middle…3Y 1M
Regional Marketing Manager - Middle East & Africa
FedEx Express
Strategic Marketing, Business Strategy, Pricing and Product Development, Brand Management, Communications, ATL/BTL/Online Advertising, Direct Marketing
- Operations Mgr4Y 7M
Operations Manager
FedEx Express
Manager of large team of frontline employees, rotating on different sections of Ground Operations
- Distributor Mgr2Y 3M
Distributor Manager
FedEx Express
Strategic planning, operations support, negotiating new contracts and enforcing compliance, conducting in-country audits, as well as developing new products and revenue streams
- BETTER HOMES REAL ESTATEJOB
- Sales/Branch Mgr3Y 2M
Sales/Branch Manager
Better Homes Real Estate
Development of business plans and office infrastructure, hiring, training, and monitoring of staff, and business development
- Job: Microsoft — CMO - Middle East & Africa · 2017-03 – 2021-09
- Job: SeqWright Genomic Services GE Healthcare — Chief Marketing Officer - Emerging Markets · 2016-02 – 2017-02
- Job: Worldwide Asset eXchange (WAX) — Advisory Board Member · 2020-06 – 2023-12
- Job: Dubai College — Vice Chairman and Board Member · 2012-10 – present — Working alongside the Chair, Governors, and Senior Leadership Team to provide governance and strategic oversight for one of the Middle East's leading independent schools, with a focus on long-term strategy, institutional development, stakeholder engagement, and organizational excellence.
- Job: SeqWright Genomic Services GE Healthcare — Chief Marketing Officer - Turkey & Middle East · 2011-10 – 2016-02 — Series of positions leading to appointment as CMO for region covering 14 markets across Turkey, the GCC, Levant, and Pakistan.
- Job: Microsoft — Chief Operating Officer · 2024-07 – 2025-12 — COO for Microsoft Africa, responsible for all Commercial Operations, Marketing, and GTM across the continent.
- Job: FedEx Express — Regional Marketing Manager - Middle East & Africa · 2005-09 – 2008-10 — Strategic Marketing, Business Strategy, Pricing and Product Development, Brand Management, Communications, ATL/BTL/Online Advertising, Direct Marketing
- Job: FedEx Express — Operations Manager · 2001-01 – 2005-08 — Manager of large team of frontline employees, rotating on different sections of Ground Operations
- Job: Powerscore — Board Member · 2026-06 – present — Advising the leadership team on commercial strategy, pricing and monetization, investor readiness, fundraising strategy, strategic partnerships, and long-term growth as Powerscore scales its event intelligence platform.
- Job: The Marketing Society — Board Member · 2019-06 – 2023-03 — The Marketing Society is an influential global membership network for senior marketers, dedicated to our purpose of empowering brave leaders. With 3000 members across our seven hubs London (HQ), Scotland, Hong Kong, Singapore, Dubai, India and New York we provide members with an opportunity to make meaningful connections and to have the conversations that matter. As part of my role on the board, I am tasked to help drive the local strategy, shape the programme of activity and make introductions to brave leaders who would be a great addition to the membership. For more information about the Society, please do get in touch. To apply, go to https://membership.marketingsociety.com/
- Job: Microsoft — Director - Business & Sales Operations - Central Europe, Middle East & Africa · 2021-10 – 2024-07
- Job: Better Homes Real Estate — Sales/Branch Manager · 1995-06 – 1998-08 — Development of business plans and office infrastructure, hiring, training, and monitoring of staff, and business development
- Job: FedEx Express — Distributor Manager · 1998-09 – 2000-12 — Strategic planning, operations support, negotiating new contracts and enforcing compliance, conducting in-country audits, as well as developing new products and revenue streams
- Job: Google — Chief Revenue Officer & GTM Lead - MENAT · 2026-01 – present — Leading commercial strategy, revenue growth, and business transformation initiatives across the Middle East, North Africa, and Turkey. Partnering with enterprises and governments to accelerate digital transformation, AI adoption, and innovation at scale.
- Job: Philips — Area Marketing Officer/Marketing Director · 2008-10 – 2011-09 — Strategic Marketing, Business Strategy, Pricing and Product Development, Brand Management, Communications, ATL/BTL/Online Advertising, Direct Marketing
- School: William & Mary — BA, Economics
- School: Dubai College
- School: Jumeirah American School
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