Scott Puccinelli, MBA

GTM & Revenue Intelligence Architect | Creator of FutureLED Selling | Designing Predictable & Scalable Revenue Systems | Board Advisor

Dallas22.5k followers
FutureSightex-Commtrexex-fuelAI

I created FutureLED Selling to help companies turn revenue into a predictable system, not a guessing game. Most organizations don’t have a revenue problem — they have a systems problem.

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I specialize in Revenue Operations, Go-To-Market strategy, and designing sales systems that enable companies to scale without multiplying chaos. FutureLED Selling teaches leaders and sales teams how to sell vision, business outcomes, and strategic impact instead of features and price. Input Modeling then builds the operational and data foundations, ensuring leadership decisions come from 'actual signals' that actually drive revenue. C-Suite leaders, Founders, and sales organizations across industries will see repeatable revenue systems that create: • Consistent pipeline generation• Aligned Sales, Marketing, and Product execution• Accurate forecasting and decision-ready data• Scalable tech stacks that automate what works• Sales teams that teach, lead, and influence buyers. Without systems, scale doesn’t   You’re not growing — you’re multiplying inefficiency. Once the right systems are installed, organizations can: • Put the right people in the right roles• Turn sales conversations into actionable market intelligence• Align go-to-market execution across teams• Implement technology that amplifies results instead of adding noise• Generate data leadership can actually trust I bring 20+ years of experience across Sales, Revenue Leadership, Business Development, Marketing, Channel Strategy, Partnerships, and Customer Success, supporting organizations from startups to enterprise. If your organization wants predictable revenue built on clarity, alignment, and systems that actually work, let’s connect.

Career Timeline

JobSchool

GTM Index

  1. FUTURESIGHTJOB
    1. Venture Partner, Sales & G…
      5M
  2. LONO CAPITALJOB
    1. Partner Advisor | Investor
      2Y 8M
  3. CITY OF MURPHY, TXJOB
    1. Board Member, Economic Dev…
      1Y 7M
  4. COMMTREXJOB
    1. Chief Commercial Officer (…
      7M
  5. FUELAIJOB
    1. Chief Revenue Officer (CRO)
      2Y 4M
  6. SALESIRQJOB
    1. Consultant, Fractional CRO
      2Y 6M
  7. INTUITJOB
    1. Consultant - GTM Strategy…
      5M
  8. INCOMMJOB
    1. Enterprise Account Dir (Co…
      5M
  9. ACHIEVERSJOB
    1. Enterprise Account Executive
      1Y 8M
  10. SUMTOTAL SYSTEMS,JOB
    1. Enterprise Sales Dir
      1Y 1M

Time in market 9Y 5MOpen 7Closed 7Stints 14

gtmindex.io/p/scottpuccinelli

  1. Job: FutureSight — Venture Partner, Sales & Growth · 2026-03 – present
  2. Job: Lono Capital LLC — Partner Advisor | Investor · 2023-12 – present
  3. Job: City of Murphy, TX — Board Member, Economic Development Committee · 2025-01 – present — Community leader appointed by City Council to strategize and implement initiatives to recruit new businesses, foster job creation, retain existing businesses, and promote overall economic growth.
  4. Job: Commtrex — Chief Commercial Officer (CCO) · 2025-08 – 2026-03
  5. Job: fuelAI — Chief Revenue Officer (CRO) · 2023-04 – 2025-08 — Built the roadmap that connects Product, Marketing, Sales, and Customer Success into one coordinated GTM strategy. By creating marketing channels for diversified demand generation, sales playbooks, and a channel sales model, a scalable pipeline drove growth targets. ARR increased 40%, CAC decreased 80% (to 15%), and NRR by 50%
  6. Job: SalesIRQ — Consultant, Fractional CRO · 2020-10 – 2023-04 — Interim and Fractional CRO specializing in GTM sales strategy that super charges revenue growth. I've worked with clients that include SaaS, Finance, Insurance, Automotive, Aviation, Startups, and Private Equity.
  7. Job: Intuit — Consultant - GTM Strategy for Strategic Partnerships Division · 2020-10 – 2021-03 — Contracted to create GTM strategy for the Strategic Partnership Division, specifically optimizing their 'Target Account Sales' model for faster growth.
  8. Job: InComm — Enterprise Account Director (Covid RIF) · 2019-12 – 2020-05 — Covid Reduction-In-Force, position eliminated.
  9. Job: Achievers — Enterprise Account Executive · 2018-04 – 2019-12 — Recruited by a former Sales Manager as a results-driven Enterprise Account Executive with a history of consistently surpassing sales targets.
  10. Job: SumTotal Systems, LLC — Enterprise Sales Director · 2017-03 – 2018-04 — Recruited by a former CRO, I sold an initial net new logo within just four months in a territory that didn't have a sale the eight years before I was hired. I surpassed annual sales goals sixfold within a year by pioneering the company's first field marketing campaigns.
  11. School: Jack Welch Management Institute — (M.B.A.) Master of Business Administration, Executive MBA, Focus on Human Capital Management and Excutive Leadership
  12. School: Cornell University — Johnson School of Management, Graduate Certificate, Sales Growth
  13. School: University of Arizona — Communications
  14. School: Community College of the Air Force — Associate’s Degree, Integrated Avionics Systems Technology

Skills

CRO ManagementRevenue GenerationDigital StrategyGo-to-Market StrategyOrganizational LeadershipSales StrategyProduct StrategyPricing StrategyOnline MarketingProduct MarketingEmail MarketingMarketing ManagementDirect MarketingIntegrated MarketingCustomer ExperiencePositioning (Marketing)Social Media MarketingDigital MarketingRevenue & Profit GrowthArtificial Intelligence (AI)

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