Lucy Leonard

Brand & Growth Marketing Leader @ Intuit I SaaS I B2B I HR Tech I FinTech

Intuitex-Namelyex-Peppy

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I'm a B2B marketing leader who loves building things that haven't existed yet, and then making sure they actually drive revenue.

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Over the past decade, I've led marketing at companies ranging from venture-backed HR tech startups to Intuit QuickBooks, where I own GTM strategy for Workforce and a suite of FinTech products. Two of the companies I've worked at have been acquired: Namely by Vensure, and GoCo by Intuit. In both cases, I was running the marketing programs that helped make those outcomes possible. My sweet spot is the intersection of brand and pipeline. I don't believe you have to choose between building something people love and building something that converts. I've launched first-ever awareness campaigns, OOH programs, newsletter channels, influencer strategies, and demand engines at every company I've been at. I also care a lot about where marketing is headed. I've been deep in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for a while now, building strategies and workflows that determine how AI-powered search surfaces brands in tools like ChatGPT, Perplexity, and Gemini. At GoCo, I built an AI content engine using AirOps that produced hundreds of SEO and AEO-optimized articles per month, and launched programs around schema markup, structured data, Reddit and Quora distribution, and YouTube video AEO to improve visibility in AI-generated answers. At QuickBooks, I own GEO for our Services products and am building a video program designed specifically to drive discovery through embedded video responses in AI search. And I genuinely love leading teams. Some of my proudest moments aren't pipeline numbers. They're the managers who grew under me, the eNPS scores, and the people who I worked with.