Cheryl Ayala-Pham

Lead GTM Recruiter & Business Partner at ServiceNow

San Francisco8.4k followers
ServiceNow – The Enterprise Cloud Companyex-Intuitex-LinkedIn

People are at the heart of every great company—and helping them find their place is what I do best! I’m a recruiting professional passionate about connecting people with meaningful opportunities and creating seamless experiences for candidates and hiring teams.

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Over the past several years, I’ve built my career at ServiceNow, Intuit, and LinkedIn—developing scalable recruiting strategies, leading high-volume hiring efforts, and supporting teams across sales, customer success, marketing, and beyond. I’m driven by collaboration, continuous improvement, and helping others grow. Whether refining processes and programs, or partnering across teams, I aim to make hiring more efficient, inclusive, and impactful for everyone involved. We are hiring #NOW: com/careers

Career Timeline

JobSchool

GTM Index

  1. SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
    1. Lead Talent & Business Par…
      4Y 1M
    2. Interim Recruiting Mgr, Ea…
      6M
    3. Senior Recruiter, GTM
      2Y 4M
    4. Recruiter, Corporate Funct…
      1Y 7M
    5. Associate Recruiter
      6M
  2. INTUITJOB
    1. Talent Acquisition, Contin…
      1Y 11M
  3. LINKEDINJOB
    1. Resource Mgr
      1Y 8M
  4. AEROTEKJOB
    1. Recruiter at Flextronics
      1Y
  5. EXPERISJOB
    1. IT Recruiter
      9M

Time in market 13Y 10MOpen 3Closed 8Stints 11

gtmindex.io/p/cherylmpham

  1. Job: ServiceNow – The Enterprise Cloud Company — Lead Talent & Business Partner, GTM · 2022-07 – present — I lead full-lifecycle recruitment for GTM roles, consistently delivering high-quality hires through strong market insights, targeted sourcing strategies, and structured interview processes. I partner with GTM leadership to forecast hiring needs, tighten calibration, and optimize funnels for speed and quality.
  2. Job: ServiceNow – The Enterprise Cloud Company — Senior Recruiter, GTM · 2020-03 – 2022-07 — Partnering with leaders to build world-class revenue teams
  3. Job: ServiceNow – The Enterprise Cloud Company — Associate Recruiter · 2018-02 – 2018-08
  4. Job: Intuit — Talent Acquisition, Contingent Workforce · 2016-03 – 2018-02 — Responsible for the daily operations of the MSP for contingent hiring. Managed requisitions across all lines of business with an emphasis on Design, Product/Program/Project Management, and Marketing.
  5. Job: ServiceNow – The Enterprise Cloud Company — Recruiter, Corporate Functions · 2018-08 – 2020-03
  6. Job: LinkedIn — Resource Manager · 2014-07 – 2016-03 — I am responsible for all aspects of the day-to-day operations of the contingent workforce including full requisition lifecycle, vendor management, project and resource management.
  7. Job: ServiceNow – The Enterprise Cloud Company — Interim Recruiting Manager, Early in Career · 2025-10 – 2026-04
  8. Job: Experis — IT Recruiter · 2012-10 – 2013-07 — Experis is the global leader in professional resourcing and project-based workforce solutions. Experis finds breakthrough talent and applies their expertise to today's flexible workforce model. That's the type of thinking that builds businesses, and reshapes entire industries. We combine local knowledge and personal insight with global resources to give clients an edge in the race for talent.
  9. Job: Aerotek — Recruiter at Flextronics · 2013-07 – 2014-07 — Full lifecycle recruiter for light industrial and fully supporting Flextronics
  10. School: San Jose State University — Bachelor of Science, Business Administration; Business Management
  11. School: Archbishop Mitty High School — High School Diploma, General Education

Skills

MakeIT SourcingTechnical RecruitingScreening ResumesCorporate RecruitingContract RecruitmentFoxBoolean SearchingRecruitingTemporary PlacementHuman ResourcesTalent ManagementSourcingStaffing ServicesInternet RecruitingMicrosoft OfficeMicrosoft WordMicrosoft ExcelPowerPointCustomer ServiceSocial Media

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