Scott Dedman

CEO | COO | CTO | Consultant | GTM Strategy | Digital Transformation | AI Consulting

Axiom EyeRex-Retail Data Insightsex-Pure Storage

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Scott Dedman is a well-connected and tenured company director, founder, sales leader, business strategist, deal maker, consultant and digital transformation leader with deep experience of helping large enterprises transform and disrupt their industries using modern processes,…

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operating models and technologies. He advises companies on their business strategy, GTM model and adoption of technologies. Scott leads quota-based sales, consulting and solutioning teams and is a great collaborator and an empathetic coach. Having spent 18 years selling in the consulting and enterprise services industry Scott decided to move to the high-tech sector. Scott led deal strategy teams in sophisticated digital transformations for large banks and government departments, the disruptive innovation and modern technology of Silicon Valley complimented his enterprise sales background. He has a particular interest in driving business outcomes from the use of digital routes to market, XaaS business models, bionic/AI led sales, data driven business insight, business process automation and hybrid/multi-cloud and data centric architectures. Prior to his leadership roles, Scott held sales strategy and deal structuring roles on many successful projects winning a total contract value of $15bn including 10 projects over $500m. He has worked principally with financial services clients and has experience in the public sector, defence, retail, telecoms, media and energy industry sectors amongst others. Scott frequently works with the C-suite at Pure and with clients in the Global 2000 and is a key influencer. He is a recognised authority on IT, mega-deal strategy and transformation programmes, speaks at industry events and publishes whitepapers. He is an innovative and commercially astute sales strategist who has assisted numerous enterprises with their GenAI, Digital, Agile and Cloud journeys.