Sathiyaraj M

About

I started my career in Oman selling filtration systems to architects and consultants.No inbound. No brand. Just a product and the need to build trust with people who had never heard of us.That was my first lesson in B2B: relationships close deals. Not features. Not price. Trust.Over the next 15 years I carried that through every role - territory sales at Pentair, SaaS and data intelligence at Tracxn, demand generation and ABM at Amagi. Hunter. Builder. Marketer. I worked every layer of the B2B revenue funnel.Then I started Paramountcy Growth Innovations Pvt Ltd., (Multithread is our B2B pillar).For 24 months we ran one of India's most active B2B outbound agencies. Replies were on par with benchmarks. But appointments weren't converting to revenue faster. Founders blamed the list. The timing. The copy.We looked closer. The real problem was Brand awareness.Nobody knew who they were. We were sending outreach on behalf of founders whose prospects had never seen their thinking, never had a reason to trust them before the first touch. Strangers don’t buy from strangers! 16 years of B2B sales taught me one thing above everything else - trust is the variable that determines close rates, conversion speed, and deal size.So we rebuilt Multithread around this thesis.Today we run the complete full-funnel growth system for B2B founders:→ Founder-Led Content: LinkedIn thought leadership, 3x per week, done for you→ SEO on Autopilot: agentic workflows publishing to your website, ranking on Google and AI search→ Signal-Based Outbound: outreach that fires when prospects are already warm→ Agentic GTM Workflows: custom automation built on the stack you already ownTrust is built before the meeting. We build it at scale.

Company history

1. 
   TracxnSenior Business Development Manager2020-01 – 2020-09 · 8 mo
2. 
   Stealth Startup | HealthcareDirector2026-01 – present · 7 mo
3. 
   SISA Information SecurityAssistant Manager2020-09 – 2021-10 · 1y 1mo
4. 
   HSR Founders ClubMember2026-01 – present · 7 mo
5. B
   Bigsky EnterprisesCo-Founder2015-05 – 2017-10 · 2y 5mo
6. 
   TracxnBusiness Development Manager2018-01 – 2019-12 · 1y 11mo
7. 
   Amagi CorporationInside Sales Manager2021-10 – 2023-06 · 1y 8mo
8. 
   ClayClay Creator - GTM Engineer2025-03 – present · 1y 5mo
9. 
   MultithreadFounder & GTM Engineer2024-12 – present · 1y 8mo
10. 
    Amagi CorporationSenior Manager - Marketing2023-05 – 2023-11 · 6 mo
11. 
    PentairSenior Engineer - Sales (Aquatic Systems)2010-09 – 2015-04 · 4y 7mo
12. 
    DemoboostGrowth Consultant2023-12 – 2024-12 · 1y

Skills

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