Sathiyaraj M

I help B2B founders turn their digital presence into $revenue | Founder-Led Content · Signal-Based Outbound · Agentic GTM Workflows | Founder & GTM Engineer at Multithread

Bengaluru4.8k followers

Multithread

ex-Tracxn

ex-SISA Information Security

I started my career in Oman selling filtration systems to architects and No inbound.
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No brand. Just a product and the need to build trust with people who had never heard of That was my first lesson in B2B: relationships close deals. Not features. Not price. Over the next 15 years I carried that through every role - territory sales at Pentair, SaaS and data intelligence at Tracxn, demand generation and ABM at Amagi. Hunter. Builder. Marketer. I worked every layer of the B2B revenue Then I started Paramountcy Growth Innovations Pvt , (Multithread is our B2B For 24 months we ran one of India's most active B2B outbound agencies. Replies were on par with benchmarks. But appointments weren't converting to revenue faster. Founders blamed the list. The timing. The We looked closer. The real problem was Brand Nobody knew who they were. We were sending outreach on behalf of founders whose prospects had never seen their thinking, never had a reason to trust them before the first touch. Strangers don’t buy from strangers! 16 years of B2B sales taught me one thing above everything else - trust is the variable that determines close rates, conversion speed, and deal So we rebuilt Multithread around this Today we run the complete full-funnel growth system for B2B founders:→ Founder-Led Content: LinkedIn thought leadership, 3x per week, done for you→ SEO on Autopilot: agentic workflows publishing to your website, ranking on Google and AI search→ Signal-Based Outbound: outreach that fires when prospects are already warm→ Agentic GTM Workflows: custom automation built on the stack you already ownTrust is built before the meeting. We build it at scale.

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GTM Index

STEALTH STARTUP | HEALTHCAREJOB
1. Dir
  9M
HSR FOUNDERS CLUBJOB
1. Member
  9M
CLAYJOB
1. Clay Creator - GTM Eng
  1Y 7M
MULTITHREADJOB
1. Founder & GTM Eng
  1Y 10M
DEMOBOOSTJOB
1. Growth Consultant
  1Y
AMAGI CORPORATIONJOB
1. Senior Mgr - Mktg
  6M
2. Inside Sales Mgr
  1Y 8M
SISA INFORMATION SECURITYJOB
1. Assistant Mgr
  1Y 1M
TRACXNJOB
1. Senior BD Mgr
  8M
2. BD Mgr
  1Y 11M
BIGSKY ENTERPRISESJOB
1. Co-Founder
  2Y 5M
PENTAIRJOB
1. Senior Eng - Sales (Aquati…
  4Y 7M
AMRITA VISHWA VIDYAPEETHAM, COIMBATORESCHOOL
1. Bachelor of Technology - B…
  4Y 11M
SRV MATRICULATION HIGHER SECONDARY SCHOOL, RASIPURAM, NAMAKKALSCHOOL
1. HSC
  1Y 11M

Job: Tracxn — Senior Business Development Manager · 2020-01 – 2020-09 · 8 mo
Job: Stealth Startup | Healthcare — Director · 2026-01 – present · 7 mo — Working on a Healthcare Initiative making Coimbatore great again! more info during the launch.
Job: SISA Information Security — Assistant Manager · 2020-09 – 2021-10 · 1y 1mo — SISA is a global Payment Security Specialist, trusted by organizations across the globe for securing their businesses with robust preventive, detective, and corrective security services and solutions. SISA is a recognized PCI QSA, PA QSA, PCI ASV, P2PE-QSA, 3DS Assessor, PCI Forensic Investigator, and PCI PIN Security Assessor and has a comprehensive bouquet of advanced products and services for risk assessment, security compliance and validation, monitoring and threat hunting, as well as training for various payment security certifications. SISA currently services 2000+ clients spread across 40+ countries through our delivery centers in the U.S.A, U.K, Bahrain, U.A.E, Saudi Arabia, India…
Job: HSR Founders Club — Member · 2026-01 – present · 7 mo
Job: Bigsky Enterprises — Co-Founder · 2015-05 – 2017-10 · 2y 5mo
Job: Tracxn — Business Development Manager · 2018-01 – 2019-12 · 1y 11mo — SAAS based research platform tracking millions of private companies’ data across the globe. With proprietary AI algorithm and sector specific analyst team, Tracxn cover various investable areas across Enterprise, Technology, Consumer, Internet, Mobile, HealthTech, EdTech, and 500+ more sectors. Helping VC/PEs, Corp Development, Corp Innovation team, and IBs identify and engage potential start-ups. • Driving sales for Asia Pacific market by building a new team of fresh candidates • Consultative approach to extract client’s unidentified challenges & mapping with the right application • Assessment of competitor’s product on a regular basis & creating a new pitch with key-differentiators…
Job: Amagi Corporation — Inside Sales Manager · 2021-10 – 2023-06 · 1y 8mo — Amagi enables TV networks, OTT platforms, and Content owners to transition to cloud technologies for their playout, delivery and monetization needs.
Job: Clay — Clay Creator - GTM Engineer · 2025-03 – present · 1y 5mo — Clay Approved partner for your Go-to-market engineering works. We specialize in hyper-personalization multi channel strategy and Clay helps us execute this smoothly. Enjoy $210 Worth of Clay Credits (3000 credits vs. 1200 on direct signup) Free - https://www.clay.com/clay-for-startups?via=d72be8
Job: Multithread — Founder & GTM Engineer · 2024-12 – present · 1y 8mo — Most B2B founders run one growth channel. Post on LinkedIn. Or run cold sequences. Or set up a CRM. Nothing connects. Nothing compounds. Multithread runs the complete full-funnel growth system - from the first piece of content your ICP reads, to the signal that says they're ready, to the outreach that converts them. 1) Top of funnel: Founder-Led Content builds trust on LinkedIn. SEO on Autopilot drives organic traffic to your website. Both warm your ICP before anyone reaches out. 2) Middle of funnel: Signal-Based Outbound tracks who's paying attention and triggers outreach at the exact right moment using best-fit data tools. 3) Bottom : Agentic GTM Workflows wire your existing stack int…
Job: Amagi Corporation — Senior Manager - Marketing · 2023-05 – 2023-11 · 6 mo — Design, execute, and monitor lead generation (net new leads) and lead nurture campaigns for webform, resource, event etc., Utilise marketing automation tools (Hubspot & Outreach) for sophisticated multi-touchpoint campaigns Inbound lead qualification at 45% ‘MQL>SQL’ conversion rate Database marketing and Personalised campaigns for ABM Drive A/B testing and optimisation for inbound, outbound, event (pre/post) email campaigns Organic social media lead generation using ‘Sprout social’ Proactive projects such as - lead scoring, optimise lead engagement through persona based use-case short videos & free-trial access
Job: Pentair — Senior Engineer - Sales (Aquatic Systems) · 2010-09 – 2015-04 · 4y 7mo — • Identified and established key-partnerships to grow the revenue within territory (South India) o Consulting & Executing strategic growth plans to improve market share • Mapped the market and identified new/upcoming projects through architects, builders & consultants o Worked closely with timely technical support & specified the brand for prestigious projects • Constantly tracked global trends within the industry and identified untapped business in India o Introduced innovative value added products to improve the profit share • Organized and represented the brand for trade shows, exhibitions, and training sessions • Established into a new market (Tami…
Job: Demoboost — Growth Consultant · 2023-12 – 2024-12 · 1y — Demoboost helps software companies deliver demo experience that sells. Presales, sales, marketing and customer success teams use Demoboost to easily and quickly prepare, share and track product demos with their customers. They avoid spending a lot of time preparing demos or relying on generic ones, frustrating customers with long wait times and stressing about unstable infrastructure.
School: Amrita Vishwa Vidyapeetham, Coimbatore — Bachelor of Technology - BTech, Mechanical Engineering · 2005 – 2009
School: SRV Matriculation Higher Secondary School, Rasipuram, Namakkal — HSC · 2004 – 2005

Skills

automationCold EmailB2B lead generationOutbound MarketingGo-to-Market StrategyGTMDemoboostEnterprise Technology SalesConvincing PeopleNew Business DevelopmentCompetitive AnalysisMarket ResearchBudgetsMarketing StrategyConstructionStrategic Business DevelopmentSearch Engine Optimization (SEO)CRMSalesMarketingBusiness Development

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Sathiyaraj M

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