Rick Roberts
Accenture, Associate Director
GTM Index
- ACCENTURE SONGJOB
- Shopify Global GTM Lead, Q…2Y 4M
Shopify Global GTM Lead, Qlik NA GTM Lead, Medallia NA GTM Lead
Accenture Song
Driving Shopify's global GTM for Accenture Song, I am responsinble for the global growth and managed number of the practice, meeting aggressive growth targets, and ultimately helping drive all contributing functions from deal origination, sales, co-marketing, enablement, etc. I am also the Market Development Director for Qlik, with a North American remit. I work closely with our Data and Ai practice to grow our joint partnership.
- SAP CX, VoC, Coveo Allianc…2Y 5M
SAP CX, VoC, Coveo Alliance & Market Dev Lead, NA, Accenture
Accenture Song
Leading the SAP CX, VoC, and Coveo relationships for Accenture Song (formally Accenture Interactive) in North America, I work alongside both Accenture and partner teams in order to meet our joint goals, and most importantly our joint customers'. Outside of my remit for these leading alliances, I also help drive enablement and content around SAP CX products, Customer Experience, VoC, and am a CX and marketing Subject Matter Expert (SME). I have the benefit of being able to work alongside the industry's top delivery, account, and sales teams, who are driving true end-to-end digital transformations. Please reach out if you're interested in joining, or engaging, Accenture.
- SMITHJOB
- BD Dir11M
Business Development Director
SMITH
In collaboration with a great team, I focused on helping customers enrich their Commerce journey, and key lead-to-revenue processes. Commerce goes beyond a platform, and I was fortunate to be able to work with customers on identifying key challenges and goals throughout the buying journey.
- CANIDIUMJOB
- Dir of Mktg & Alliances11M
Director of Marketing & Alliances
Canidium
Built a marketing program from the ground up and helped position the consultancy as the leading SAP CX partner for their Callidus products. In 2020, we were named SAP CX's Partner of the Year, and attained our aggressive goals. I had the privilege of working alongside very talented individuals, and learned as much from them as I hope they learned from me. Responsible for overall marketing strategy, marketing campaign management, content development, analytics, lead generation, and owned the SAP CX partner alliance.
- Lead Digital Mktg Specialist6M
Lead Digital Marketing Specialist
Canidium
- Senior Digital Mktg Specia…7M
Senior Digital Marketing Specialist
Canidium
- Digital Mktg Specialist1M
Digital Marketing Specialist
Canidium
- BLUEBERRY CONTENTJOB
- Senior Mktg Mgr6M
Senior Marketing Manager
Blueberry Content
Developed and deployed lead generation and marketing campaigns for Strawberry Frog’s sister company, Blueberry Content that generated qualified leads and drove revenue. Formed alliances with PR agencies to expand on Blueberry Content’s services and grew the business. Performed weekly reporting, data analysis, and pipeline management to forecast revenue and optimize sales and marketing strategies.
- DIMASSIMO GOLDSTEIN (DIGO)JOB
- Integrated Mktg Mgr2Y
Integrated Marketing Manager
DiMassimo Goldstein (DiGo)
Managed, analyzed, and optimized lead generation campaigns, including A/B testing and copy for email, landing pages, and social selling. Populated reports to analyze and track outbound marketing efforts across all channels. Developed case studies and marketing assets in order to position the brand to win new business. Supported Account Management teams in order to increase the life time value (LTV) of the client roster.
- Mktg and BD Executive3Y
Marketing and Business Development Executive
DiMassimo Goldstein (DiGo)
Managed and implemented new CRM platforms to drive lead generation, conversion, and agency growth. Facilitated the database migration process. Managed creative and production teams to develop sales materials that secured business. Concepted, implemented, and optimized lead conversion and database best practices.
- UNIVERSITY SPORTS PUBLICATIONSJOB
- Ad Sales Dir3M
Ad Sales Director
University Sports Publications
Cold calling (warm lead) key decision makers to sell ad space within sports programs. Making nearly 300 calls a day, and learning how to handle "no." Never letting the lows get too low, or the highs get to high. My experience with PSP was key to building a strong foundation in sales.
- THE WALT DISNEY COMPANYJOB
- Campus Representative11M
Campus Representative
The Walt Disney Company
Develop a remote marketing campaign and successfully apply targeted marketing tactics in order to result in strong awareness, recall, and recruitment for the Disney College Program.
- SUPERIOR COURT OF NEW JERSEYJOB
- Intern2M
Intern
Superior Court of New Jersey
Assist in administrative duties within the chambers and courtroom and aid in preparing some legal documents.
- CBS OUTDOORJOB
- Campus Representative0M
Campus Representative
CBS Outdoor
Promoted the film Crooked Arrows via social media, direct marketing, outdoor media, and other tangible assets
- WALT DISNEY WORLDJOB
- Main St. Operations8M
Main St. Operations
Walt Disney World
Disney College Program Alumni & Seasonal Cast Member.
- Disney College Program4M
Disney College Program
Walt Disney World
Main Entrance Operations: Park Greeter, Parade Audience Control (Magic Kingdom) Provided Top-Notch Guest Service, giving each guest their own Unique and Memorable Experience, while maintaining Organization, Protocol, Safety and Efficiency
- Job: Accenture Song — Shopify Global GTM Lead, Qlik NA GTM Lead, Medallia NA GTM Lead · 2024-06 – present · 2y 2mo — Driving Shopify's global GTM for Accenture Song, I am responsinble for the global growth and managed number of the practice, meeting aggressive growth targets, and ultimately helping drive all contributing functions from deal origination, sales, co-marketing, enablement, etc. I am also the Market Development Director for Qlik, with a North American remit. I work closely with our Data and Ai practice to grow our joint partnership.
- Job: Canidium — Senior Digital Marketing Specialist · 2018-12 – 2019-07 · 7 mo
- Job: Canidium — Digital Marketing Specialist · 2018-11 – 2018-12 · 1 mo
- Job: SMITH — Business Development Director · 2021-01 – 2021-12 · 11 mo — In collaboration with a great team, I focused on helping customers enrich their Commerce journey, and key lead-to-revenue processes. Commerce goes beyond a platform, and I was fortunate to be able to work with customers on identifying key challenges and goals throughout the buying journey.
- Job: Walt Disney World — Disney College Program · 2011-01 – 2011-05 · 4 mo — Main Entrance Operations: Park Greeter, Parade Audience Control (Magic Kingdom) Provided Top-Notch Guest Service, giving each guest their own Unique and Memorable Experience, while maintaining Organization, Protocol, Safety and Efficiency
- Job: Canidium — Lead Digital Marketing Specialist · 2019-07 – 2020-01 · 6 mo
- Job: Canidium — Director of Marketing & Alliances · 2020-01 – 2020-12 · 11 mo — Built a marketing program from the ground up and helped position the consultancy as the leading SAP CX partner for their Callidus products. In 2020, we were named SAP CX's Partner of the Year, and attained our aggressive goals. I had the privilege of working alongside very talented individuals, and learned as much from them as I hope they learned from me. Responsible for overall marketing strategy, marketing campaign management, content development, analytics, lead generation, and owned the SAP CX partner alliance.
- Job: The Walt Disney Company — Campus Representative · 2012-02 – 2013-01 · 11 mo — Develop a remote marketing campaign and successfully apply targeted marketing tactics in order to result in strong awareness, recall, and recruitment for the Disney College Program.
- Job: University Sports Publications — Ad Sales Director · 2013-02 – 2013-05 · 3 mo — Cold calling (warm lead) key decision makers to sell ad space within sports programs. Making nearly 300 calls a day, and learning how to handle "no." Never letting the lows get too low, or the highs get to high. My experience with PSP was key to building a strong foundation in sales.
- Job: Accenture Song — SAP CX, VoC, Coveo Alliance & Market Dev Lead, NA, Accenture · 2022-01 – 2024-06 · 2y 5mo — Leading the SAP CX, VoC, and Coveo relationships for Accenture Song (formally Accenture Interactive) in North America, I work alongside both Accenture and partner teams in order to meet our joint goals, and most importantly our joint customers'. Outside of my remit for these leading alliances, I also help drive enablement and content around SAP CX products, Customer Experience, VoC, and am a CX and marketing Subject Matter Expert (SME). I have the benefit of being able to work alongside the industry's top delivery, account, and sales teams, who are driving true end-to-end digital transformations. Please reach out if you're interested in joining, or engaging, Accenture.
- Job: Walt Disney World — Main St. Operations · 2011-05 – 2012-01 · 8 mo — Disney College Program Alumni & Seasonal Cast Member.
- Job: DiMassimo Goldstein (DiGo) — Integrated Marketing Manager · 2016-05 – 2018-05 · 2y — Managed, analyzed, and optimized lead generation campaigns, including A/B testing and copy for email, landing pages, and social selling. Populated reports to analyze and track outbound marketing efforts across all channels. Developed case studies and marketing assets in order to position the brand to win new business. Supported Account Management teams in order to increase the life time value (LTV) of the client roster.
- Job: Superior Court of New Jersey — Intern · 2012-06 – 2012-08 · 2 mo — Assist in administrative duties within the chambers and courtroom and aid in preparing some legal documents.
- Job: DiMassimo Goldstein (DiGo) — Marketing and Business Development Executive · 2013-05 – 2016-05 · 3y — Managed and implemented new CRM platforms to drive lead generation, conversion, and agency growth. Facilitated the database migration process. Managed creative and production teams to develop sales materials that secured business. Concepted, implemented, and optimized lead conversion and database best practices.
- Job: Blueberry Content — Senior Marketing Manager · 2018-05 – 2018-11 · 6 mo — Developed and deployed lead generation and marketing campaigns for Strawberry Frog’s sister company, Blueberry Content that generated qualified leads and drove revenue. Formed alliances with PR agencies to expand on Blueberry Content’s services and grew the business. Performed weekly reporting, data analysis, and pipeline management to forecast revenue and optimize sales and marketing strategies.
- Job: CBS Outdoor — Campus Representative · 2012-05 – 2012-05 · 0 mo — Promoted the film Crooked Arrows via social media, direct marketing, outdoor media, and other tangible assets
- School: Hofstra University - Frank G. Zarb School of Business — Bachelor of Business Administration (B.B.A.), Marketing
Skills
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