Sanjay Jagad

Executive | Product Management, Marketing, GTM | Startups

Fremont, California, United States

DDN

ex-Hewlett-Packard

ex-Cloudian Inc.

Seasoned professional with over 18 years of experience in storage industry. Diverse experience in Product Marketing, Product Management (Inbound and Outbound), Sales, Business Development, GTM strategies.
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Experience with managing challenging task of promoting complex technology, innovative service ideas and business models, while highlighting related consumer benefits Specialties: Leadership of direct and cross functional teams. New Product Introduction - supporting sales and marketing activities Articulating unique value propositions, business benefits and product positioning

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GTM Index

DDNJOB
1. VP of Product Management
  10M
HEWLETT-PACKARDJOB
1. VP of Product Management,…
  4Y 10M
CLOUDIANJOB
1. Sr. Dir Products and Solut…
  3Y 9M
COHO DATAJOB
1. Product and Strategic Mktg…
  1Y
NETAPPJOB
1. Sr. Mgr, Solution Mktg, Hy…
  3M
2. Sr. Mgr, PMM - ONTAP/FAS
  10M
3. Sr. Mgr, Product Managemen…
  1Y 10M
4. Sr. Product Mgr ONTAP Stor…
  2Y 4M
DECRU (NETAPP)JOB
1. Product Mgr
  3Y 10M
SUN MICROSYSTEMSJOB
1. Sr. Data Storage System En…
  3Y
2. Sr. Firmware development Eng
  4Y 2M

Job: DDN — Vice President of Product Management · 2025-12 – present · 8 mo — Lead the worldwide Product organization, helping customers advance AI and HPC initiatives from pilot to production. Guide organization through complex technology and business model transitions in high-performance computing, artificial intelligence, and enterprise technology solutions.
Job: Hewlett-Packard — Vice President of Product Management, Cloud Data Infrastructure · 2021-01 – 2025-11 · 4y 10mo — Lead strategy and roadmap for HPE’s storage and platform portfolio, transforming the business toward AI-ready and cloud-delivered data services. • Directed $1+ B portfolio, positioning HPE as a leader in AI-optimized hybrid cloud storage. Revamping the legacy storage portfolio and reimagining the future of hybrid cloud strategy in the age of AI. • Launched next generation HPE Alletra MP portfolio of offerings, enabling GPU- accelerated workloads and AI/ML pipelines. • Drove Unified DataOps and Intelligent Data Platform vision, enabling seamless data mobility across cloud, edge, and core. • Transformed sales model to Infrastructure-as-a-Service (IaaS), boosting ARR by 40%. • Built strategic…
Job: Cloudian Inc. — Sr. Director Products and Solutions · 2017-04 – 2021-01 · 3y 9mo — Lead end-to-end product and Go to Market (GTM) strategy of the company with emphasis on building an ISV ecosystem that can leverage Cloudian’s distributed, scale-out, S3- API based object storage platform as an on-premise private cloud data platform. Led a focused approach to building technical alliances and solutions to continue sales velocity and capitalize on the market opportunities presented by un- precedented growth in unstructured data.
Job: Coho Data — Product and Strategic Marketing lead · 2016-04 – 2017-04 · 1y — Lead the product marketing function to drive messaging, positioning and go-to-market strategies for our solutions. Pivoted the company’s positioning and product strategy from traditional hybrid storage to “Rack-Scale Convergence” category while targeting Cloud Service Providers and Enterprises that want to build their own private Cloud. Changed the company’s messaging to highlight unique technology benefits that align with market opportunities. This simplified and aligned the sales team to pursue the Cloud (as-a-Service providers) and Business Analytics (aka Big Data) markets, where simplified management, flexibility and scalability are core components of the solution. Updated the pricing…
Job: NetApp — Sr. Manager, Solution Marketing, Hybrid Cloud and Emerging Products · 2016-01 – 2016-04 · 3 mo — With changing market dynamics the company is looking for new market opportunities to grow the business. I have been asked to look at some of the emerging areas – Hybrid cloud, Containers, Open Stack and put together a GTM plan that will drive immediate results. • Developed a GTM plan around our Hybrid Cloud offering (NetApp Private Storage and Cloud ONTAP) that offers customers who are looking to take advantage of cloud a data center alternative (hybrid cloud) to public cloud/private cloud. • Work closely with our technology partners – Equinix, AWS, Microsoft, to define joint GTM plan and messaging • Led NetApp’s participation at Dockercon Barcelona with the intent to understand the new eco…
Job: NetApp — Sr. Manager, Product Marketing - ONTAP/FAS · 2015-03 – 2016-01 · 10 mo — Responsible for integrating our product value propositions across the marketing programs to establish thought leadership and drive business growth. • Successfully rebranded and launched NetApp’s All Flash FAS (AFF) solution. AFF is the fastest growing product in the company’s history with current run rate of over $100M per quarter. • Successfully launched competitive take out program “3X Guarantee” to take advantage of market dynamics and establish NetApp’s leadership • Lead a systematic change in the way we position and sell our flash solution. Provide tangible market requirements to the product teams with measurable KPIs that can be used in creating new demand generation programs • Engage…
Job: NetApp — Sr. Manager, Product Management, GTM - Field and Channel Enablement at NetApp · 2013-05 – 2015-03 · 1y 10mo — Developing field/channel enablement programs in collaboration with sales, marketing, support, professional services, product development and other cross-functional teams to ensure successful strategies, which drive adoption of the Flash portfolio of products - Direct as well as through our channel. • Sales and channel enablement – communicate the value proposition of the products to the sales/channel team and develop the sales tools that support the selling process of your products • Navigate and influence the field/channel technical teams towards awareness and adoption of NetApp’s flash technology portfolio. • Developing product positioning and messaging that differentiates NetApp products…
Job: NetApp — Sr. Product Manager ONTAP Storage Efficiency · 2011-01 – 2013-05 · 2y 4mo — Established NetApp as the market leader for offering the best storage efficiency across all tiers of storage. • Drove sales initiatives and promotions to increase adoption of Storage efficiency technologies and build stickiness. • Built product differentiators to assist in competitive positioning. • Successfully drove customer requirements back into product roadmap and prioritized deliverables across multiple business units. • Articulated and presented compelling, differentiated value proposition for products and solutions to customer and partner audiences, ranging from executives, internal marketing, sales, support and engineering staff.
Job: Decru (NetApp) — Product Manager · 2007-03 – 2011-01 · 3y 10mo — Defined strategic vision and articulated it to executive staff. • Successfully launched new products – achieved revenue, profit, market share and new customer acquisition goals. • Simplified operational model – reduced operational expenses with strategic partnerships. • Defined a major beach head market for our products and developed a comprehensive strategy to address security in various cloud offerings. • Performed competitive analysis and put together competitive beat-sheets. • Worked with manufacturing and operations on inventory planning and product EOL planning.
Job: Sun Microsystems — Sr. Data Storage System Engineer (March 2004 – March 2007) · 2004-03 – 2007-03 · 3y — Technical lead for system engineering and integration team. Work cross-functionally to create technical content for system engineers and channel partners. Work with field engineers to create technical solutions for customer business challenges. Drive partner requirements for system integration. • Designed, architected, and developed system integration software – Security, remote management, etc • Designed, architected and developed Software Life-cycle Management for SUN StorEdge 6xxx family of products • Conducted multiple field and partner trainings.
Job: Sun Microsystems — Sr. Firmware development Engineer · 2000-01 – 2004-03 · 4y 2mo — Technical lead for RAID array firmware development. Work with Marketing to understand market requirements. Design and Architect features for next generation storage subsystems. Drive architecture and track cross functional dependencies. • Designed and developed virtualization layer for Sun StorEdge 61xx series of products. Received US Patent for this design. Several other invention reports filed with patent office. • Designed and developed user interface for RAID set initialization mechanism. • Prototyped multiple next generation features. • Member of technical review committee to oversee architectural changes of our storage sub systems.
School: University of Southern California — MS, Electrical Engineering
School: Mumbai University — Bachelor of Engineering (B.E.)

Skills

Cloud ComputingProduct DevelopmentNASProduct ManagementGo-to-market StrategyStorageSoftware DevelopmentPre-salesEnterprise SoftwareProduct MarketingData CenterSANVirtualizationStrategic PartnershipsCross-functional Team LeadershipManagementBusiness DevelopmentSaaSLeadershipStrategy

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Sanjay Jagad

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